Blog Archive

IAB Europe Report: Brand advertisers’ priorities for digital measurement

This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising …

IAB Europe Report: Brand advertisers’ priorities for digital measurement Read More »

IAB Europe Report: European Online Advertising Spend 2014

IAB Europe, in collaboration with IHS Technology, has published the AdEx Benchmark 2014 Report – …

IAB Europe Report: European Online Advertising Spend 2014 Read More »

IAB Europe Report: European Programmatic Market Sizing 2013

The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 …

IAB Europe Report: European Programmatic Market Sizing 2013 Read More »

The Consumer Barometer tool

The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has …

The Consumer Barometer tool Read More »

IAB Europe White Paper: Introduction to Programmatic Trading

The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of …

IAB Europe White Paper: Introduction to Programmatic Trading Read More »

IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …

IAB Europe Report: Priorities for Digital Measurement Read More »

IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …

IAB Europe Brand Builders Executive Summary Read More »

How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

How has the Directive been transposed across Europe? Read More »

IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …

IAB Europe Reports: European Advertising spend 2008-2013 Read More »

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

OVER 500 VENDORS AND 70 CMPs WILL WORK WITH TCF v2.0 12th August 2020, Brussels, …

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August Read More »

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

NEW PRIVACY SERVICES & SOLUTIONS FOR NATIONAL IABS 6th August 2020, Brussels, Belgium: IAB Europe, …

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab Read More »

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report Read More »

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »

Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …

Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0 Read More »

Member Guest Blog: Admitad owner invests $3M in LetyShops

Member Guest Blog: Admitad owner invests $3M in LetyShops

Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …

Member Guest Blog: Admitad owner invests $3M in LetyShops Read More »

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’ Read More »

IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …

IAB Europe talks to WARC about using digital advertising to deliver brand outcomes Read More »

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Are you a vendor and want to know how to implement the TCF? Check Out …

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors Read More »

New Member Research – SpotX’s Connected TV Viewership Report

New Member Research – SpotX’s Connected TV Viewership Report

Connected television (CTV) has been considered the new kid on the block since its emergence …

New Member Research – SpotX’s Connected TV Viewership Report Read More »