Interactive Advertising Bureau

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What’s Driving Programmatic Forward in 2026? A Q&A with the Chair of Our Advertising & Media Committee

Lauren Wakefield
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20/04/2026
Programmatic advertising is entering a new phase: one defined not just by growth, but by transformation. As new channels scale […]

Causal Measurement Isn’t Optional Anymore: Highlights from Our Conversation with Instacart’s Michael Lin

Lauren Wakefield
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20/04/2026
Our Senior Director, Industry Development & Marketing, Marie-Clare Puffett shares highlights from her IAB Connected Commerce breakout session 'Measurement Deep […]

Join the IAB Europe Team! Project Manager - Policy & Legal

Lauren Wakefield
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17/04/2026
About the Role IAB Europe is seeking a highly organised and proactive Project Manager to support its Policy and Legal […]

Join Our Sustainability Standards Committee's #GreenByDesign Earth Day Challenge

Lauren Wakefield
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16/04/2026
With Earth Day just around the corner on 22nd April, it’s the perfect moment to take small, meaningful steps towards […]

Reflections from New York: Commerce Media’s Inflection Point

Lauren Wakefield
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16/04/2026
Our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, headed across the pond to New York this week for the […]

[Guest Member Blog] Consent is a Media Performance Lever with iubenda

Nicole Laleva
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15/04/2026
In this week’s Guest Member Blog post, we hear from Andreea Mandeal, Chief Marketing Officer, iubenda, who discusses how privacy […]

IAB Europe Launches 2026 Impact of AI on Digital Advertising Survey to Map the Industry’s Next Chapter

Lauren Wakefield
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13/04/2026
Our AI Working Group has officially launched its latest industry-wide Impact of AI on Digital Advertising survey, inviting stakeholders from […]

Be at the Heart of the Conversation at Retail MediaX Europe 2026

Lauren Wakefield
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08/04/2026
Retail Media leaders from across Europe are set to gather at Retail MediaX Europe 2026 to share their experiences and […]

The Convergence and Coexistence of Trade and Media in Retail Media: A Five-Part Series

Lauren Wakefield
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02/04/2026
Retail Media continues to mature at pace, bringing with it new opportunities and complexities for retailers, brands, and agencies alike. […]
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