Blog Archive
IAB Europe Virtual Programmatic Day wrap-up
IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …
IAB Europe Virtual Programmatic Day – The Post-Cookie Era Panel wrap-up
IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …
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IAB Europe Virtual Programmatic Day – In-Housing Programmatic Trading Panel wrap-up
IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …
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IAB Europe Virtual Programmatic Day – The State of Supply Path Optimisation Panel wrap-up
IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …
IAB Europe Virtual Programmatic Day – The Programmatic Transparency Panel wrap-up
IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …
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Interact Online! Meet The Speaker – Stephanie Hanson, Offering Manager, OneTrust
On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …
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Member Guest Blog Post – The Stages of The Pandemic by Comscore
Guest Blog Post written by Alex Gevers, Senior Insights Manager from Comscore As Senior Insights …
Member Guest Blog Post – The Stages of The Pandemic by Comscore Read More »
IAB Europe Support & Guidance For The Industry During COVID-19
The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …
IAB Europe Support & Guidance For The Industry During COVID-19 Read More »
IAB Europe Poll Results – The Impact of COVID-19 On Our Industry
The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …
IAB Europe Poll Results – The Impact of COVID-19 On Our Industry Read More »
Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …
Member Guest Blog Post: Responsible Marketing with First-Party Data
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …
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IAB Bulgaria MIXX Awards 2020 Winners
On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …
Dispelling some myths about the Transparency and Consent Framework v2.0
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …
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Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy
Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on …
5 Things We Learnt From The Great Digital Debate Webinar
5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …
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IAB Europe releases annual Attitudes to Digital Video Advertising Report
Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked …
IAB Europe releases annual Attitudes to Digital Video Advertising Report Read More »
IAB Europe Comments On The Ruling Of The French Conseil d’Etat
IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …
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Protected: Guest Blog Post – Where Facebook Stands
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Xandr and IAB Europe Release Connected TV Insider Report
CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising …
Xandr and IAB Europe Release Connected TV Insider Report Read More »