Blog Archive
Interact Online 2021 – Policy & Data Protection Highlights & Videos
On 26th May 2021, IAB Europe’s flagship event, Interact Online, dived into an afternoon that …
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Interact Online 2021 – Standards & Frameworks Highlights & Videos
On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that …
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Member Guest Post with Didomi – How to Prepare for a Cookieless Future? It’s Time to Make Privacy Positive
In this week’s member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, …
IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing
Since the emergence of commerce, advertisers have harnessed the power of influence to persuade consumers …
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IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up
IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful …
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Member Guest Post with Admitad – More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, …
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021. The event …
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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year
UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …
IAB Europe Releases an Industry Guide to Contextual Advertising
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …
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IAB Europe Releases an Industry Guide to Contextual Advertising
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …
IAB Europe Releases an Industry Guide to Contextual Advertising Read More »
The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee
The European Connected TV (CTV) market has soared in recent years to become one of …
What’s in the Latest Cookie Guidance from Italy’s Garante?
This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …
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Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV
In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …
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Open Letter On The Digital Services Act (DSA) And Digital Advertising – Signed by Over 45 Industry Players And Major Industry Associations
Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads …
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …
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New Advertising Industry Initiative Provides Transparency in Programmatic Transactions
Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership …
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Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …
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