Blog Archive

Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?

In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …

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IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement

Brussels, 8 March 2021 – Google today agreed to IAB Europe’s request to engage in …

IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement Read More »

Creating Transparency in the Programmatic Supply Chain

It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …

Creating Transparency in the Programmatic Supply Chain Read More »

IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter… Read More »

Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?

In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …

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Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising

The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …

Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising Read More »

Request for Proposal – TCF Vendor Compliance Programme

To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …

Request for Proposal – TCF Vendor Compliance Programme Read More »

Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption

As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …

Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption Read More »

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IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up

IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful …

IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up Read More »

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IAB Europe Releases Guide to Brand Safety in CTV

Authored by Industry Leaders from Across Europe Provides a European-Level Overview to Brand Safety in …

IAB Europe Releases Guide to Brand Safety in CTV Read More »

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Member Guest Post with Admitad – More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, …

Member Guest Post with Admitad – More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries Read More »

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IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year Read More »

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IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations, and Best Practices …

IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe Read More »

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Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet

75% of Europeans surveyed would choose today’s experience of the internet over an internet without …

Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet Read More »

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Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies Read More »

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Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy Read More »

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »