Blog Archive

IAB Europe Virtual Programmatic Day wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …

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IAB Europe Virtual Programmatic Day – The Post-Cookie Era Panel wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …

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IAB Europe Virtual Programmatic Day – In-Housing Programmatic Trading Panel wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …

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IAB Europe Virtual Programmatic Day – The State of Supply Path Optimisation Panel wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …

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IAB Europe Virtual Programmatic Day – The Programmatic Transparency Panel wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …

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Interact Online! Meet The Speaker – Stephanie Hanson, Offering Manager, OneTrust

On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …

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Member Guest Blog Post – The Stages of The Pandemic by Comscore

Guest Blog Post written by Alex Gevers, Senior Insights Manager from Comscore As Senior Insights …

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IAB Europe Support & Guidance For The Industry During COVID-19

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …

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IAB Europe Poll Results – The Impact of COVID-19 On Our Industry

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …

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Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …

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Member Guest Blog Post: Responsible Marketing with First-Party Data

Member Guest Blog Post: Responsible Marketing with First-Party Data

Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …

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IAB Bulgaria MIXX Awards 2020 Winners

IAB Bulgaria MIXX Awards 2020 Winners

On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …

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Dispelling some myths about the Transparency and Consent Framework v2.0

Dispelling some myths about the Transparency and Consent Framework v2.0

The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …

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Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on …

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5 Things We Learnt From The Great Digital Debate Webinar

5 Things We Learnt From The Great Digital Debate Webinar

5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …

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IAB Europe releases annual Attitudes to Digital Video Advertising Report

IAB Europe releases annual Attitudes to Digital Video Advertising Report

Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked …

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IAB Europe Comments On The Ruling Of The French Conseil d’Etat

IAB Europe Comments On The Ruling Of The French Conseil d’Etat

IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …

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Protected: Guest Blog Post – Where Facebook Stands

Protected: Guest Blog Post – Where Facebook Stands

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Xandr and IAB Europe Release Connected TV Insider Report

Xandr and IAB Europe Release Connected TV Insider Report

CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising …

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