Blog Archive
Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?
In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …
IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement
Brussels, 8 March 2021 – Google today agreed to IAB Europe’s request to engage in …
Creating Transparency in the Programmatic Supply Chain
It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …
Creating Transparency in the Programmatic Supply Chain Read More »
IAB Europe Welcomes New Chair of the Brand Advertising Committee
Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …
IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »
Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…
The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …
Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?
In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …
Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field? Read More »
Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising
The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …
Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising Read More »
Request for Proposal – TCF Vendor Compliance Programme
To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …
Request for Proposal – TCF Vendor Compliance Programme Read More »
IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up
IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful …
IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up Read More »
IAB Europe Releases Guide to Brand Safety in CTV
Authored by Industry Leaders from Across Europe Provides a European-Level Overview to Brand Safety in …
IAB Europe Releases Guide to Brand Safety in CTV Read More »
Member Guest Post with Admitad – More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, …
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021. The event …
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up Read More »
Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year
UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …
IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations, and Best Practices …
IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe Read More »
Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet
75% of Europeans surveyed would choose today’s experience of the internet over an internet without …
Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet Read More »
Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies
In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …
Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!
Due to numerous requests for extra time, we are happy to announce that the deadline …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »