Blog Archive

IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – Programmatic Advertising Beyond Third-Party Cookies Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – TCF v2.0 Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – TCF v2.0 Wrap-Up Read More »

IAB Europe Virtual Programmatic Day H2 2020 – SSP Data Best Practices Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up Read More »

Member Guest Post by OneTrust PreferenceChoice – The Impact of TCF 2.0 on Publishers and Business

Stephanie Hanson, Offering Manager at OneTrust PreferenceChoice shares her thoughts on the updated TCF 2.0 …

Member Guest Post by OneTrust PreferenceChoice – The Impact of TCF 2.0 on Publishers and Business Read More »

Brand Safety in 2020 – Have Your Say In Our Poll!

IAB Europe in association with The Quality & Transparency Taskforce has created a short 5 …

Brand Safety in 2020 – Have Your Say In Our Poll! Read More »

Virtual Programmatic Day – Meet the Speaker!

On 19th November, IAB Europe will be hosting The Virtual Programmatic Day (VPD), where we …

Virtual Programmatic Day – Meet the Speaker! Read More »

IAB Europe Refutes Criticisms Of The Transparency and Consent Framework

Last week, some media reports suggested that the system used by hundreds of thousands of …

IAB Europe Refutes Criticisms Of The Transparency and Consent Framework Read More »

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IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »

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Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter… Read More »

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Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?

In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …

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Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising

The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …

Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising Read More »

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Open Letter From IAB Poland On The Proposed Tax on Digital Advertising Revenues

IAB Europe would like to share the open letter that IAB Poland has sent to …

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Press Statement – IAB Europe: ePrivacy Trilogues Offer Chance To Ensure Broadly Accessible Online Content & Services

10 February 2021, Brussels, Belgium — Today, the EU Member States agreed on a negotiating …

Press Statement – IAB Europe: ePrivacy Trilogues Offer Chance To Ensure Broadly Accessible Online Content & Services Read More »

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Request for Proposal – TCF Vendor Compliance Programme

To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …

Request for Proposal – TCF Vendor Compliance Programme Read More »

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IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare

75 Percent of Industry Respondents Believe Alternatives to Third-Party Cookies are Very Important or Critical …

IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare Read More »

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Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption

As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …

Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption Read More »

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Want To Join The IAB Europe Team? New Position – Public Policy Officer

IAB Europe has an immediate opening for a Public Policy Officer. The position is a …

Want To Join The IAB Europe Team? New Position – Public Policy Officer Read More »