Blog Archive

IAB Europe Poll Results – The Impact of COVID-19 On Our Industry

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …

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Vendor Insight: TCF v2.0 Switchover Q&A with Xandr

Want to know how one Vendor has successfully implemented version 2.0 of the Transparency & …

Vendor Insight: TCF v2.0 Switchover Q&A with Xandr Read More »

Transition Period for TCF v2.0 – Updated Timeline

As we approach the switch over from the Transparency & Consent Framework (TCF) v1.1 to …

Transition Period for TCF v2.0 – Updated Timeline Read More »

IAB Europe Member Google Offers Support for Publishers During COVID-19

In our recent blog post, IAB Europe wrote about the need to support European Journalism …

IAB Europe Member Google Offers Support for Publishers During COVID-19 Read More »

Interact Online – First Speaker Lineup Announced with Free Registration To Attend

IAB Europe’s Flagship Event Interact is going virtual… Given the current circumstances regarding the COVID-19 …

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IAB Europe Backs ‘Don’t Block Quality European Journalism’

Whilst the world comes together to combat COVID-19, the need for quality news media has …

IAB Europe Backs ‘Don’t Block Quality European Journalism’ Read More »

The Final Sprint for TCF v2.0 Compliance is On!

When IAB Europe launched TCF v2.0 in August 2019, it was a huge achievement for …

The Final Sprint for TCF v2.0 Compliance is On! Read More »

Take part in our latest industry poll – Impact of COVID-19 on the Digital Advertising & Marketing Industry

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …

Take part in our latest industry poll – Impact of COVID-19 on the Digital Advertising & Marketing Industry Read More »

Programmatic Advertising Code of Conduct – ensuring best practice and transparency in programmatic advertising

The Programmatic Code of Conduct (CoC) V2.0 is gaining traction across Europe. Originating in Germany …

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IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

OVER 500 VENDORS AND 70 CMPs WILL WORK WITH TCF v2.0 12th August 2020, Brussels, …

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August Read More »

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

NEW PRIVACY SERVICES & SOLUTIONS FOR NATIONAL IABS 6th August 2020, Brussels, Belgium: IAB Europe, …

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab Read More »

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …

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TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »

Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …

Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0 Read More »

Member Guest Blog: Admitad owner invests $3M in LetyShops

Member Guest Blog: Admitad owner invests $3M in LetyShops

Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …

Member Guest Blog: Admitad owner invests $3M in LetyShops Read More »

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’ Read More »

IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …

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Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Are you a vendor and want to know how to implement the TCF? Check Out …

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors Read More »

New Member Research – SpotX’s Connected TV Viewership Report

New Member Research – SpotX’s Connected TV Viewership Report

Connected television (CTV) has been considered the new kid on the block since its emergence …

New Member Research – SpotX’s Connected TV Viewership Report Read More »