Interactive Advertising Bureau
07 December 2023

Be Merry & Bright and Full of Insight. Don’t Miss Our Final Events for 2023

December may be in full swing with the end of the year in sight, but we still have a few more virtual events for you to join, to keep you merry, and full of insight! 

From understanding streaming behaviour with Samsung ads and our Latest State of the Nation with our Chief Economist Daniel Knapp to a dedicated DSA Town Hall on the latest Tech Lab Specifications, we have a whole host of industry information sessions ready for you to dive into. 

All our events are free and can be joined virtually, so why not check them out below and register to secure your place today?

7th December | 15:00 CET

Join us as Samsung Ads reveal their latest analysis of Smart TV behaviours. Based on first-party data from nearly 9 Million Samsung TVs in the UK, discover how the increased ease of discoverability and app “surfing” is driving new Smart TV behaviours.

Following the report overview, our Chief Economist, Daniel Knapp, will dive straight into a fireside discussion with Kasia Jablonska, Director of Digital and OnDemand at BBC Studios, and Jenn Batty, Head of Content at Samsung TV Plus on the streaming ecosystem and the rapid rise of FAST. Check out the event here and register below. 

11th December | 17:00 CET

Join us for our latest Digital Services Act (DSA) Town Hall as we discuss the recent release of the technical specifications for the DSA Ads Transparency Solution Approach by IAB Tech Lab, in collaboration with IAB Europe. This session is a must-attend for anyone in the industry who would like to know more about the recently released technical specifications and how they can be applied.

Digital advertising in Europe is both exposed to cyclical forces of economic uncertainty and structural forces of industry change. 

As the season of 2024 predictions inevitably begins, this webinar takes an empirical, evidence-driven look at the future by analysing 10 forces shaping the future of digital advertising. 

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