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IAB Europe Industry Insider with Samsung Ads: Anatomy of a Streamer

7th December 15:00 CET | Register Here

Join us as Rob Turnbull, Insights Lead at Samsung Ads, reveals our latest analysis of Smart TV behaviours. Based on 1st party data from nearly 9 Million Samsung TVs in the UK, the report explores how the increased ease of discoverability and app “surfing” are driving new Smart TV behaviours, signalling the end of a decade-long ad-free TV streaming experience.

Following the report, we will dive straight into a fireside discussion with our expert guests Kasia Jablonska, Director of Digital and OnDemand at BBC Studios, and Jenn Batty, Head of Content at Samsung TV Plus, who will explore the Streaming ecosystem and the rapid rise of FAST.

Register Here


Rob Turnbull, Insights Lead at Samsung Ads

Daniel Knapp, Chief Economist, IAB Europe

Kasia Jablonska, Director of Digital and OnDemand, BBC Studios

Jenn Batty, Head of Content, Samsung TV Plus


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