Interactive Advertising Bureau
post thumbnail

State of the Nation: 10 Future Forces Shaping Our Industry

11th January | 12:00 CET - Register here

Digital advertising in Europe is both exposed to cyclical forces of economic uncertainty and structural forces of industry change. As the season of 2024 predictions inevitably begins, this presentation takes an empirical, evidence-driven look at the future by analysing 10 forces shaping the future of digital advertising. From the well-trodden industry transformations to largely unnoticed developments, the presentation, delivered by our Chief Economist, Daniel Knapp, encompasses perspectives on the buy and sell side and implications for the future, always rooted in ad spend data.


Daniel Knapp, Chief Economist, IAB Europe


Shape the future of digital marketing & advertising

Join today
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram