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Member blog – Danske Medier – Data protection authorities disregard the very laws they are tasked to enforce

Bjorn Bojen
|
09/04/2017
Allan Sorensen is Head of Digital at Danske Medier and Chair of IAB Europe’s Policy Committee. The views expressed by […]

The advent of RTB

Bjorn Bojen
|
03/04/2017
For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unravelling its […]

Member blog - Improve Digital - Capitalising on mobile video demand

Bjorn Bojen
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22/03/2017
by Dana Ghazzi, Video Product Manager, and John Almeida, Senior Mobile Product Manager   With audiences spending more time than […]

Policymakers must avoid leading EU into age of data prohibition

Bjorn Bojen
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20/03/2017
This piece was originally published in The Parliament Magazine on 17 March 2017.  Data-driven advertising provides an indispensable revenue stream […]

Member blog - IAB UK - Ad blocking: The truth is out there

Bjorn Bojen
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13/03/2017
I’ll admit before I start that media research doesn’t really compare to the FBI’s X Files unit. We don’t get […]

“ePrivacy” and unintended consequences in the era of fake news

Bjorn Bojen
|
09/03/2017
There is hysteria about online advertising in Brussels these days. The mood risks ushering in new rules on electronic privacy […]

Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities

Bjorn Bojen
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22/02/2017
Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands has been working with other […]

New IAB Europe Programmatic Trading Committee Chair outlines his vision and plans

Bjorn Bojen
|
17/02/2017
I am delighted to have been elected as Chairman of the IAB Europe Programmatic Trading Committee. The committee has produced […]

Member blog - Meetrics - The importance of ad verification

Bjorn Bojen
|
02/02/2017
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the […]
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