Interactive Advertising Bureau
05 May 2022

That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights

On 27th April, IAB Europe hosted the first Virtual CTV Event of 2022, and with over 200 people in attendance, it was a huge success!

Featuring a series of panel discussions and market deep dives from IAB Europe and IAB Europe member companies, the event unpacked key topics from the current CTV landscape in Europe to measurement and targeting.

In this post, you will find an overview of each of the sessions covered, as well as video recordings for you to view in your own time. Enjoy!

Watch the full event recording here or keep reading to find out more about the individual panels and recordings.

The event began with an insightful keynote presentation from IAB Europe’s Senior Digital Advertising Analyst, Tom Suttle, on the latest stats and facts from the CTV ecosystem.

Watch Tom’s presentation here. 

The first panel discussion of the day: CTV in 2022 was moderated by Gregor Fellner, Director of Business Development at Rakuten Advertising.

We are starting to see the easing of COVID restrictions across the globe, but what will this mean for the CTV landscape in 2022? This panel reflects on how the pandemic has shaped the CTV market over the past 2 years.

For this highly relevant conversation ad Q&A, Gregor was joined by:

  • Sarah Lewis, Global Director, CTV at ShowHeroes Group
  • Paul Gubbins, VP CTV Strategy at Publica
  • Jason Demarco, Vice President, OTT, Index Exchange

Watch CTV in 2022 here.

The second panel discussion and Q&A: CTV Targeting and Measurement was a deep dive into the latest challenges for our industry when it comes to CTV and cross-screen measurement, as a follow on from our recently released Guide to CTV Targeting and Measurement. Moderator, Jessica Trainor Vice President Ad Platform Partnerships at Comscore was joined by:

  • Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic
  • Lizzie Wiltshire, Head of Client Solutions at Samsung Ads Europe
  • Anja Hofmeister, Product Lead at Adform
  • Kristanne Roberts, Product Director at Kantar

Watch the recording here to understand the current hurdles and what needs to be done to overcome them.

The event finished with another keynote, but this time from Shailley Singh, SVP Product Management & Global Programs at IAB Tech Lab. The presentation – Latest CTV Advertising Standards with IAB Tech Lab – covers recent and upcoming standards releases and revisions to support the growth of Connected TV and cross-media video. It will be an opportunity to learn how new feature- both recently released and planned for IAB Tech Lab standards, software and Transparency Centre make buying, selling, delivering and measuring Connected TV safe, transparent and TV like experience for advertisers and consumers.

Watch the recording here to understand what is new for CTV in Open RTB, Transparency Centre, Video Ad formats, Open Measurement and more.

We want to say a massive thank you to our excellent speakers and to our listeners.

We hope to see you all at the next Virtual CTV, later in the year!

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