Interactive Advertising Bureau

Blog

Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing

Bjorn Bojen
|
18/02/2016
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]

Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks

Bjorn Bojen
|
11/02/2016
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in […]

Member blog - Google - How we fought bad ads in 2015

Bjorn Bojen
|
10/02/2016
 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect you to products or services […]

The changing role of programmatic in Europe, a publisher perspective

Bjorn Bojen
|
19/11/2015
As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side market today. This […]

The changing role of programmatic in Europe, a buy-side perspective

Bjorn Bojen
|
12/11/2015
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the […]

Member blog - Adform - Introducing six new consumer-friendly formats in response to the rise of ad blocking

Bjorn Bojen
|
06/11/2015
This blog introduces six new formats that have been developed in response to the rise of ad blocking. By Cristina Lezcano […]

Programmatic: The Unstoppable Revolution

Bjorn Bojen
|
22/10/2015
This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout history. By David Frew, Senior […]
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