Interactive Advertising Bureau

Blog Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog Archive

Member blog - Google - How we fought bad ads in 2015

Bjorn Bojen
|
10/02/2016
 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect you to products or services […]

The changing role of programmatic in Europe, a publisher perspective

Bjorn Bojen
|
19/11/2015
As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side market today. This […]

The changing role of programmatic in Europe, a buy-side perspective

Bjorn Bojen
|
12/11/2015
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the […]

Member blog - Adform - Introducing six new consumer-friendly formats in response to the rise of ad blocking

Bjorn Bojen
|
06/11/2015
This blog introduces six new formats that have been developed in response to the rise of ad blocking. By Cristina Lezcano […]

Programmatic: The Unstoppable Revolution

Bjorn Bojen
|
22/10/2015
This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout history. By David Frew, Senior […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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