Interactive Advertising Bureau

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Digital Transformation: a journey rather than a destination

Bjorn Bojen
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30/09/2018
I will preface this by confessing that I am no expert on digital transformation. For the sake of the argument, […]

Guest blog: Quality and Viewability – an Advertiser Perspective Is this Blind Man’s Bluff?

Bjorn Bojen
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17/09/2018
By Pinar Erdal, Customer Lifecycle Executive, Turk Telekom The media landscape is shifting to a digital first environment. Worldwide media ad […]

Member blog: Let’s get as excited about human intelligence as we do about AI

Bjorn Bojen
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03/09/2018
By John Wittesaele, President, Xaxis EMEA Xaxis recently competed a research project, in association with IAB Europe we surveyed business […]

GDPR impact on Programmatic Trading blog series: GDPR three months on

Bjorn Bojen
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22/08/2018
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]

Member blog: Digital Out of Home and OMD campaign for HP

Bjorn Bojen
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20/08/2018
By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At the end of July 2018, […]

Member blog: Quality and Viewability blog series: Viewability - a Publisher Perspective

Bjorn Bojen
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15/08/2018
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]

The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now

Bjorn Bojen
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26/06/2018
On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement (“the […]

Member blog: How the industry is using KPIs and what needs to change

Bjorn Bojen
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26/06/2018
By Estelle Reale, Marketing Director Sublime Skinz If the industry’s ultimate goal is to create relevant and engaging advertising experiences […]

Optimising the human, re-engineering roles for the new digital ecosystem

Bjorn Bojen
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24/06/2018
IAB Europe’s flagship conference, Interact 2018 took place in Milan at the end of last month. Taking part were over […]
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