Interactive Advertising Bureau

Blog

A word from Anna Lubowska, Chair of the MIXX Awards Europe 2018 jury

Bjorn Bojen
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14/01/2018
by Anna Lubowska, CEO GroupM Poland and Chair of the MIXX Awards Europe 2018 jury I am pleased to Chair […]

Digital Measurement Priorities

Bjorn Bojen
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11/01/2018
by Tim Jones, Chair of IAB Europe Research Committee The opportunities to measure the success of advertising have grown considerably since […]

Guest Blog: Brussels, Beer, and Better European Privacy Regulations

Bjorn Bojen
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01/12/2017
This Blog was originally posted on the Network Advertising Initiative website. Greetings from Brussels, the land of French fries and […]

Member blog: Improve Digital - Are you in the business of being honest? Moving away from transparency as a USP

Bjorn Bojen
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16/11/2017
A lot has happened in the last year and the programmatic industry is at a turning point: it must educate, […]

Member blog: Sublime Skinz - Planning for prosperity: join the IAB Europe Virtual Programmatic Day on 9th November

Bjorn Bojen
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03/11/2017
Planning for prosperity: join the IAB Europe Virtual Programmatic Day on 9th November The story of programmatic is one of […]

Member blog: IAB Denmark - Let’s raise the bar on ePrivacy

Bjorn Bojen
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03/09/2017
In a matter as important as our privacy in the digital environment, it is my hope that we begin to […]

Member blog: Improve Digital - Can programmatic actually be transparent? Three cornerstones of an accountable sell-side ad tech provider

Bjorn Bojen
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24/08/2017
The digital content industry has taken its head out of the sand when it comes to the transparency issues in […]

Member Blog - OMD - My Four Observations from The IAB Europe AdEx Benchmark report

Bjorn Bojen
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23/07/2017
Blake participated in webinar panel discussion of the IAB Europe AdEx Benchmark report findings on the 18th of July, the webinar […]

Online advertising spend across Europe shows strong growth for another year considerably above GDP, but not all players share this growth

Bjorn Bojen
|
05/07/2017
The latest AdEx Benchmark report published by IAB Europe shows that in 2016 online advertising spending across Europe reached a […]
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