Interactive Advertising Bureau

Blog Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog Archive

Member blog - Integral Ad Science - Placing Viewability in the Context of Other Metrics

Bjorn Bojen
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01/05/2017
Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain […]

Member blog - Xaxis - 5 tips on doing programmatic right

Bjorn Bojen
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01/05/2017
Xaxis EMEA President John Wittesaele has spent the best part of two decades launching and growing adtech businesses. We asked […]

Member blog - Teads - Measurement: In an age of viewability how can we standardise technical specifications? The rise of VAST 4.0

Bjorn Bojen
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11/04/2017
by Ryan Cook, Global Director, Programmatic Operations and Ibrahim Ennafaa, Product Manager, Formats Team What does viewability mean to you? “I […]

Member blog – Danske Medier – Data protection authorities disregard the very laws they are tasked to enforce

Bjorn Bojen
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09/04/2017
Allan Sorensen is Head of Digital at Danske Medier and Chair of IAB Europe’s Policy Committee. The views expressed by […]

The advent of RTB

Bjorn Bojen
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03/04/2017
For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unravelling its […]

Member blog - Improve Digital - Capitalising on mobile video demand

Bjorn Bojen
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22/03/2017
by Dana Ghazzi, Video Product Manager, and John Almeida, Senior Mobile Product Manager   With audiences spending more time than […]

Policymakers must avoid leading EU into age of data prohibition

Bjorn Bojen
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20/03/2017
This piece was originally published in The Parliament Magazine on 17 March 2017.  Data-driven advertising provides an indispensable revenue stream […]

Member blog - IAB UK - Ad blocking: The truth is out there

Bjorn Bojen
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13/03/2017
I’ll admit before I start that media research doesn’t really compare to the FBI’s X Files unit. We don’t get […]

“ePrivacy” and unintended consequences in the era of fake news

Bjorn Bojen
|
09/03/2017
There is hysteria about online advertising in Brussels these days. The mood risks ushering in new rules on electronic privacy […]
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IAB Europe
Rond-Point Robert
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