Interactive Advertising Bureau

Blog

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5

Bjorn Bojen
|
06/12/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]

Member blog: Who can make video buying simpler?

Bjorn Bojen
|
03/12/2018
James Oyedele, Programmatic Solutions Lead, Adform The video marketplace remains a tricky environment to navigate. While supply is continually increasing[1], […]

Guest blog: Programmatic Advertising for SMEs

Bjorn Bojen
|
03/12/2018
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% […]

Member blog: Turning Legacy TV Roads into Programmatic Superhighways

Bjorn Bojen
|
28/11/2018
Author: Kyra Steegs, Senior Director Video, Improve Digital  Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data Trading, MediaKind  For years, full programmatic TV has […]

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4

Bjorn Bojen
|
27/11/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. […]

Member blog: Quality and Viewability blog series: What is quality media and why is it important?

Bjorn Bojen
|
26/11/2018
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]

Member blog: Capital Communication

Bjorn Bojen
|
21/11/2018
Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at iubenda, takes a look at […]

The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework

Bjorn Bojen
|
21/11/2018
On 30 October, the French data protection authority (CNIL) published a notice declaring that French start-up company VECTAURY failed to […]

Member blog: Digital Measurement: An Underutilised Growth Enabler

Bjorn Bojen
|
20/11/2018
Phil Sumner, Global Media Insights Director, Teads Growth of digital advertising is being held back; that is one of the […]
1 47 48 49 50 51 59
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram