Interactive Advertising Bureau
29 March 2023

MIXX Awards Europe - Meet the Jury: Kate MacKenzie at TikTok

The MIXX Awards Europe recognises and showcases the best digital advertising campaigns in Europe.  The winners will be celebrated at IAB Europe’s flagship event, Interact on 23rd-24th May, in Madrid.

Meet a key member of the MIXX Awards Europe Jury, Kate MacKenzie

Kate MacKenzie leads TikTok’s European B2B Marketing & Communications function and is responsible for building the TikTok for Business brand in the region through innovative and creative marketing content, channels and campaigns.

Kate is a strategic marketing leader with extensive experience in entertainment and tech marketing, working for major media brands and high-growth startups, like 20th Century Fox, Sony Pictures Television and the viral Hooked app. Her expertise is in digital & brand marketing and building high-performing teams.

We caught up with Kate to get her thoughts on our 2023 MIXX Awards Europe competition and what she is looking for in winning entries. 

Q1. Tell us about you and your role

I lead B2B MarComms for TikTok across Europe and Israel, so my team is responsible for building the TikTok for Business brand in market through content, owned channels and campaigns. My background is in entertainment and tech marketing, having worked for over a decade at major media brands/studios and high-growth startups. Outside of work, I'm a Canadian transplant in London so love getting outdoors whenever I can.

Q2. Why did you join the MIXX Awards Europe Jury?

One of my professional resolutions for 2023 was to spend less time focused on my concrete to-do list and more time on big picture education and inspiration. Being a juror is a great way to keep my finger on the pulse of industry best practice, see and celebrate some incredible work, and ultimately bring that inspiration back to my team to elevate our approach.

Q3. What are you looking for in terms of creative execution?

I'm looking for ideas that feel very current and culturally relevant, and where there's a clear connection between the creative concept and the strategy. Ideas can sometimes be a dime a dozen. The real magic is in how they were executed and whether they worked.

Q4. Did you attend the Gala Dinner last year and if so what was your highlight?

This is my first year as a judge and will be my first time attending the Gala but I'm really looking forward to it and to celebrating all the great winners.

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