Interactive Advertising Bureau

Blog Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog Archive

Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities

Bjorn Bojen
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22/02/2017
Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands has been working with other […]

New IAB Europe Programmatic Trading Committee Chair outlines his vision and plans

Bjorn Bojen
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17/02/2017
I am delighted to have been elected as Chairman of the IAB Europe Programmatic Trading Committee. The committee has produced […]

Member blog - Meetrics - The importance of ad verification

Bjorn Bojen
|
02/02/2017
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the […]

Member blog - Turn - Part 2: ‘The Why’ – Solving business needs and making the most from your 1st party data

Bjorn Bojen
|
09/11/2016
In a previous article, we talked about what a data strategy is and the key components to build for success. […]

Digital video advertising trends show brands attuned to changing user behaviour across all devices

Bjorn Bojen
|
09/11/2016
Our latest survey of European advertisers, agencies and publishers shows what some might think is a surprising paradox.  Whilst consumers are […]

Member blog – comScore – An Inside Look at Sophisticated Invalid Traffic with Timur Yarnall

Bjorn Bojen
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08/11/2016
Q: What is your role at comScore? Timur: I run our Advertising Platforms and Corporate Development teams, which include comScore’s campaign […]

High stakes for European media and digital advertising as Brussels turns to ePrivacy

Bjorn Bojen
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03/11/2016
Last Friday I had the pleasure of speaking at the Digiday Publishing Summit Europe in Nice, France. There were a […]

Member blog - Turn - Part 1: ‘The What’ - What is a data strategy & why do you need one?

Bjorn Bojen
|
02/11/2016
This is a three-part blog series: ‘The What’ - What is a data strategy & why do you need one? ‘The […]

Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members

Bjorn Bojen
|
21/09/2016
At dmexco last week IAB Europe published its third annual European Programmatic market sizing report which showed that the total […]
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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