Interactive Advertising Bureau

Blog

Member blog: Quality and Viewability blog series: What is quality media and why is it important?

Bjorn Bojen
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26/11/2018
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]

Member blog: Capital Communication

Bjorn Bojen
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21/11/2018
Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at iubenda, takes a look at […]

The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework

Bjorn Bojen
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21/11/2018
On 30 October, the French data protection authority (CNIL) published a notice declaring that French start-up company VECTAURY failed to […]

Member blog: Digital Measurement: An Underutilised Growth Enabler

Bjorn Bojen
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20/11/2018
Phil Sumner, Global Media Insights Director, Teads Growth of digital advertising is being held back; that is one of the […]

Member blog: Digital Business Transformation

Bjorn Bojen
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19/11/2018
Natasha Morris, Director, Publicis Media Today, the path towards transformation is led by technology, so how can implement technology in […]

Member blog: Understanding the needs of brands when it comes to programmatic

Bjorn Bojen
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08/11/2018
by Lisa Kalyuzhny, Director Advertising Solutions, PubMatic IAB Europe recently published its Attitudes to Programmatic Advertising 2018 survey findings. This […]

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 3

Bjorn Bojen
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05/11/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 1

Bjorn Bojen
|
22/10/2018
On September 25th, we held a 2.5-hour webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]

Member blog: IAB MIXX Awards Romania: The Festival of tailor-made digital ideas and… never-made ones

Bjorn Bojen
|
16/10/2018
At this year’s edition of MIXX Awards Europe we all saw Golin & MullenLowe Romania take home the gold and […]
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