Interactive Advertising Bureau

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IAB Europe shines a spotlight on key programmatic opportunities and challenges in its latest Virtual Programmatic Day event

Bjorn Bojen
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29/05/2019
On the 9 May, IAB Europe convened its fourth Virtual Programmatic Day – an online conference for the internet advertising […]

IAB Europe’s Programmatic Trading Committee continues its important industry initiatives in Q2

Bjorn Bojen
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28/05/2019
It’s been a busy few months for IAB Europe’s Programmatic Trading committee, from filming 101 videos on the programmatic ecosystem, […]

Drop shipping vs affiliate marketing: which one is right for you?

Bjorn Bojen
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24/04/2019
Kateryna Khalus is the team lead in publishers’ department at Admitad. She sums up the perils that await publishers and e-shop […]

IAB Europe’s new Digital Advertising Effectiveness Measurement Initiative aims to simplify measurement landscape for clients

Bjorn Bojen
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10/04/2019
For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted […]

Member blog: Quality and Viewability blog series: What does viewability mean for a mobile world?

Bjorn Bojen
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26/03/2019
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]

IAB Europe statement on the Opinion of Advocate General Szpunar in Case C-673/17 Planet49 GmbH

Bjorn Bojen
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21/03/2019
IAB Europe has taken note of the Advocate General’s opinion in Case C-673/17 Planet 49. As an organization that is actively […]

The Current State of the Programmatic Advertising Market

Bjorn Bojen
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21/03/2019
On the 15th March, IAB Europe hosted its ‘Network Next’ Meeting to bring all National IABs together to discuss industry […]

Guest blog: State of advertising data market

Bjorn Bojen
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19/03/2019
by Maciej Sawa, CEO, OnAudience.com from CloudTechnologies Group Programmatic advertising is growing rapidly all over the world and to stay effective […]

Member blog: Consumers want more TV but they don’t care which screen

Bjorn Bojen
|
04/03/2019
by Martin O’Boyle, Managing Director of Partnerships PMX, Publicis Media Over the last 10 years, the narrative has consistently pitched […]
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