Interactive Advertising Bureau
27 November 2020

IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up

IAB Europe’s second VPD of 2020 took place on the 19th of November and what a truly insightful day it was. With over 1,000 joining us for the biggest and best virtual programmatic event in our industry, it provided everything we needed to know about programmatic. A big thank you to our sponsors OneTrust PreferenceChoices and MoPub for helping to make this event such a huge success.  

Featuring speakers from IAB Europe member companies and advertisers including Adform, BBC Global News, CNN, DoubleVerify, IndexExchange, Magnite, Mediacom, Microsoft, PubMatic, Spotify, SpotX and more, the event was split into a keynote presentation and five panel sessions. In a series of blogs, we have provided a wrap-up for each of the sessions. Click on the sessions below to watch the panel video and read our key takeaways from the expert speakers!

Keynote - The European Programmatic Advertising Landscape
Panel 1 - The European Programmatic Advertising Landscape
Panel 2 - Programmatic Advertising Beyond Third-Party Cookies
Panel 3 - TCF v2.0
Panel 4 - SSP Data Best Practices
Panel 5 - Delivering Powerful Creatives with Programmatic Advertising

You can watch the full event recording here.

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