Interactive Advertising Bureau
31 March 2023

Introducing the Digital People's Poll - Have Your Say on Retail Media Investment

IAB Europe is excited to release the new Digital People's Poll.

The Digital People’s Poll reveals what's really happening in the digital advertising industry by asking you, the digital people, a short set of questions to gain your thoughts and expertise. 

Every quarter, we will poll the digital advertising industry on a hot topic of the moment.

To wrap up Q1, we are looking at Retail Media and asking you whether you see it as a key growth area for digital ad investment? Let us know your thoughts in the short poll below.

Take the poll here. 

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