Interactive Advertising Bureau
22 March 2023

IAB Europe Announces First Speakers for Interact 2023 Conference in Madrid

Taide Guajardo, Senior Vice-President Brand, Europe, Procter & Gamble and Alexis Marcombe, Managing Director, Carrefour Links are among the first speakers to be announced for IAB Europe’s flagship Digital Advertising and Marketing Conference, Interact.

IAB Europe has announced the first confirmed speakers for its flagship annual event Interact 2023. In partnership with IAB Spain the latest edition of Interact will take place on the 23rd - 24th May in Madrid, Spain. Leading European advertisers, industry experts, agencies & media owners will gather to inspire and share best practices on the hottest digital advertising topics of today.  

Over the two days, speakers from Axel Springer, Carrefour Links, Google, Integral Ad Science, Magnite, Microsoft Advertising, Meta, P&G, PMX Global (Piblicis Groupe), Samsung Ads,Teads and many more will take to the stage to address Innovation, Sustainability and Growth, as the industry looks to become privacy first, tackle sustainability, and drive growth through innovation in the digital advertising. 

Taide Guajardo, Senior Vice-President Brand, Europe, Procter & Gamble, will take to the stage on Day one to share how P&G is advancing and leading key marketing innovations and driving sustainable solutions in Europe and beyond. Gujardo has over three decades of experience working in marketing for P&G where she leads a team of over 1,300 talented marketers and partner agencies across 49 countries, investing amongst the top advertising spenders in Europe. 

Alexis Marcombe, Managing Director, Carrefour Links will also take to the stage on day one to discuss how as a leading Retailer in Europe they are advancing the Retail Media phenomenon Globally. With over 10 years of experience working in digital sales, Marcombe runs the digital sales house of Carrefour in 9 countries to develop its retail services and to improve the ability for its partners to leverage its data through an omnichannel precision marketing approach.

The two-day conference will consist of keynote speeches and panel discussions from outstanding industry experts, agency representatives and publishers who will share their experiences, inspirations and solutions on the Interact conference stage. 

Join to hear from the following speakers and more:

Taide Guajardo, Senior Vice-President Brand, Europe, Procter & Gamble
Alexis Marcombe, Managing Director, Carrefour Links

Daniel Knapp, Chief Economist, IAB Europe

Daniel Godoy Mondragon, Global Head of Programmatic Evangelist,Microsoft Advertising

Thomas Peruzzi Spokesman of the Executive Board and CTO, Virtual Minds (part of ProSiebenSat1.)

Michelle Perelman, Standards & Partnerships Director, PMX Global (Publicis Groupe)



For more information on Interact 2023 and to view the first line up speakers, please visit the event website here

Registration for the event is available here. Tickets are selling quickly so secure your place today! 

Opportunity to Get Your Work recognised at a Pan-European Level

IAB Europe will also celebrate the winners of our annual MIXX and Research Awards at Interact during the Gala Dinner on the evening of 23rd of May. The awards offer a unique opportunity to gain pan-European exposure in front of industry leaders. Find out more about both competitions and enter here

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