IAB Awards Banner 1170x270

The winners of IAB Europe’s MIXX Awards Europe and Research Awards 2020 will also be celebrated at Interact 2020. 

The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. All European campaigns that have won a digital award in a national or international award competition are invited to participate. View the 2019 MIXX Awards winners here.

The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry.  View the 2019 Research Awards winners here.

Why enter?

  • Gain industry recognition for for your campaigns or research projects
  • Get your work in front of industry leaders
  • Develop business opportunities
  • Benchmark your work against competitors
  • Inspire the community
  • Challenge and reward your team

We have introduced new categories for both competitions to make sure you can enter your latest campaigns and projects. We have also introduced categories to reward the best people in our industry:

  • MIXX Awards Europe - Digital Strategy Person of the Year
  • MIXX Awards Europe - Digital Creative Person of the Year
  • Research Awards - Digital Research of the Year

Entry deadlines and fees

Deadline MIXX Awards Europe fees Research Awards fees
Early bird Friday 6th March €250 (excl. VAT) for entering a campaign in one category; €150 (excl. VAT) for entering the same campaign in additional categories €200 (excl. VAT) for entering a campaign in one category; €150 (excl. VAT) for entering the same campaign in additional categories
Regular Friday 3rd April €400 (excl. VAT) for entering a campaign in one category; €250 (excl. VAT) for entering the same campaign in additional categories €300 (excl. VAT) for entering a campaign in one category; €200 (excl. VAT) for entering the same campaign in additional categories

Entries for both competitions are now open.

 

Category Category description Judging criteria
Brand Advertising Campaign Best use of media mix for brand building purposes.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Direct Response / Lead Generation Campaign

Best use of digital advertising for direct response or lead generation campaigns.

Best campaigns focused on generating direct response/ conversion/ purchase intent using a variety of digital advertising tools/mechanics etc.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Video Advertising Best use of video advertising to deliver the highest level  of consumer engagement. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Social Media Best use of social media to  deliver a high level of consumer engagement. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Search Advertising Best use of search advertising to deliver the highest level of consumer engagement and return on advertising investment. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Branded Content Best use of original, entertaining or informational content to deliver the highest level of consumer engagement.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Native Advertising Best use of native advertising to deliver an effective  campaign with the highest levels of consumer engagement.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Virtual and Augmented Reality or other New Technologies Best use of VR, AR or other new technology that delivers a highly interactive or engaging consumer experience.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Campaign Effectiveness Digital campaigns that have achieved effectiveness by meeting and exceeding their stated objectives including influencing the audience to impact brand (e.g. brand awareness, purchase intent) and sales metrics.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20% 
Integrated Advertising Best campaign that delivers high levels of consumer engagement across multiple screens and platforms (either across digital or digital integrated with offline channels).

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Effective Use of Data Best use of data in clever or innovative ways to drive the effectiveness and success of a campaign.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%

[NEW]

Games & E-sports

Best campaign that promotes or uses games and e-sport in communication to a very specific target group e.g. players) to deliver the highest level of consumer engagement. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%

[NEW]

Influencer Marketing

Best influencer marketing campaign that delivers the highest level of consumer engagement and fulfills brand objectives. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%

[NEW]

Non-profit / Corporate Social Responsibility

Best campaign that has a positive impact on consumer behaviours and fulfills an organisations CSR objectives. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%

[NEW]

Digital Audio Advertising

Best use of digital audio advertising to deliver the highest level  of consumer engagement and fulfill brand or sales objectives.  

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%

[NEW]

Digital OOH Advertising

Best use of digital OOH advertising to deliver the highest level  of consumer engagement.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%

[NEW]

Offline Digitalisation 

Best use of digital technologies such as Augmented Reality, QR codes for offline to online integration.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%

[NEW]

Product Innovation 

Best new digital advertising or marketing product or format that adds value to the industry.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%

[NEW]

Digital Strategy Person of the Year 

To acknowledge outstanding contributors in the field of digital advertising strategy.

Each criteria will be scored out of 5. 

  • Leadership
  • Experience 
  • Results 

[NEW]

Digital Creative Person of the Year 

To acknowledge outstanding contributors in the field of digital advertising creativity.

Each criteria will be scored out of 5. 

  • Leadership
  • Experience 
  • Creativity
Category Category description Judging criteria
Brand Advertising Effectiveness Projects that demonstrate the contribution of digital advertising to brand key performance indicators (KPIs) such as awareness, purchase intent or perception. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Consumer Attitudes and Behaviour Projects that shed light on consumer media consumption, their views on digital media and what this means for the advertiser.

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
[NEW] Cross-Media Measurement Projects that demonstrate the application of cross-media measurement, this could include measurement of audiences, brand or sales metrics across media or screens. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Digital Advertising Formats  Projects that include results on the consumer receptivity to or campaign effectiveness of specific digital advertising formats (i.e. video, display, social etc.). 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
[NEW] Data Effectiveness Research that demonstrates how data (first, second or third) can improve digital advertising campaign performance. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Research Innovation  Projects that encompass new and ground-breaking approaches to research methodology, data science or analysis, who is resetting their research toolkit around the new privacy paradigm. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Audience Measurement Projects that have contributed a significant development into how digital audiences are measured. This might be within a market, apply to a specific audience group or the measurement of audiences across specific devices. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Best Use of Research Budget  Projects that have made use of a specified limited budget for a piece of research. Please ensure the budget range is specified. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
[NEW] Digital Advertising and Marketing Industry Insights  Research projects that have delivered new insight and learnings about the digital advertising industry. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  • Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
[NEW] Digital Researcher of the Year  To acknowledge outstanding contributors in the field of digital advertising and marketing research. 

Each criteria is weighted equally and will be scored out of 5. 

  • Leadership
  • Experience 
  • Results 

MIXX Awards Europe - Jury

Research Awards - Jury

Lines (1)