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IAB Europe's MIXX & Research Awards 2021 Are Now Open!

The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. All European campaigns that have been entered into a digital award in a national or international award competition are invited to participate. 

The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry. 

Key Dates

  • Early bird deadline - 12th March - discounted entry fee for being an early bird!
  • Final deadline – Friday 16th April
  • Extended deadline - Friday 23rd April
  • Shortlist announced – W/C 17th May
  • Winners announced – W/C 24th May

Enter the MIXX and Research awards now to inspire others, reward your team and gain pan-European recognition for your digital advertising campaigns or research projects.

Get started today!

  • See our helpful entry checklist here.
  • See below for the categories and Jury for both awards.

 

Category Category description Judging criteria
Brand Advertising Campaign Best use of media mix for brand building purposes.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Direct Response / Lead Generation Campaign

Best use of digital advertising for direct response or lead generation campaigns.

Best campaigns focused on generating direct response/ conversion/ purchase intent using a variety of digital advertising tools/mechanics etc.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Video Advertising Best use of video advertising to deliver the highest level  of consumer engagement. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Social Media Best use of social media to  deliver a high level of consumer engagement. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Search Advertising Best use of search advertising to deliver the highest level of consumer engagement and return on advertising investment. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Branded Content Best use of original, entertaining or informational content to deliver the highest level of consumer engagement.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Native Advertising Best use of native advertising to deliver an effective  campaign with the highest levels of consumer engagement.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Virtual and Augmented Reality or other New Technologies Best use of VR, AR or other new technology that delivers a highly interactive or engaging consumer experience.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Campaign Effectiveness Digital campaigns that have achieved effectiveness by meeting and exceeding their stated objectives including influencing the audience to impact brand (e.g. brand awareness, purchase intent) and sales metrics.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20% 
Integrated Advertising Best campaign that delivers high levels of consumer engagement across multiple screens and platforms (either across digital or digital integrated with offline channels).

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Effective Use of Data Best use of data in clever or innovative ways to drive the effectiveness and success of a campaign.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Games & E-sports Best campaign that promotes or uses games and e-sport in communication to a very specific target group e.g. players) to deliver the highest level of consumer engagement. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Influencer Marketing Best influencer marketing campaign that delivers the highest level of consumer engagement and fulfills brand objectives. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Non-profit / Corporate Social Responsibility Best campaign that has a positive impact on consumer behaviours and fulfills an organisations CSR objectives. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Digital Audio Advertising Best use of digital audio advertising to deliver the highest level  of consumer engagement and fulfill brand or sales objectives.  

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Digital OOH Advertising Best use of digital OOH advertising to deliver the highest level  of consumer engagement.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Offline Digitalisation  Best use of digital technologies such as Augmented Reality, QR codes for offline to online integration.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Product Innovation  Best new digital advertising or marketing product or format that adds value to the industry.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Digital Strategy Person of the Year  To acknowledge outstanding contributors in the field of digital advertising strategy.

Each criteria will be scored out of 5. 

  • Leadership
  • Experience 
  • Results 
Digital Creative Person of the Year  To acknowledge outstanding contributors in the field of digital advertising creativity.

Each criteria will be scored out of 5. 

  • Leadership
  • Experience 
  • Creativity
[New]
Best Use of CTV
Best use of CTV advertising to deliver the highest level of consumer engagement.

Each criteria will be scored out of 5. 

  • Strategy – 20%
  • Execution / Media Results – 20% 
  • Creative – 20%
  • Innovation – 20%
  • Results – 20%
Category Category description Judging criteria
Brand Advertising Effectiveness Projects that demonstrate the contribution of digital advertising to brand key performance indicators (KPIs) such as awareness, purchase intent or perception. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Consumer Attitudes and Behaviour Projects that shed light on consumer media consumption, their views on digital media and what this means for the advertiser.

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Cross-Media Measurement Projects that demonstrate the application of cross-media measurement, this could include measurement of audiences, brand or sales metrics across media or screens. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Digital Advertising Formats  Projects that include results on the consumer receptivity to or campaign effectiveness of specific digital advertising formats (i.e. video, display, social etc.). 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Data Effectiveness Research that demonstrates how data (first, second or third) can improve digital advertising campaign performance. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Research Innovation  Projects that encompass new and ground-breaking approaches to research methodology, data science or analysis, who is resetting their research toolkit around the new privacy paradigm. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Audience Measurement Projects that have contributed a significant development into how digital audiences are measured. This might be within a market, apply to a specific audience group or the measurement of audiences across specific devices. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Best Use of Research Budget  Projects that have made use of a specified limited budget for a piece of research. Please ensure the budget range is specified. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Digital Advertising and Marketing Industry Insights  Research projects that have delivered new insight and learnings about the digital advertising industry. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  • Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
[NEW] Digital Researcher of the Year  To acknowledge outstanding contributors in the field of digital advertising and marketing research. 

Each criteria is weighted equally and will be scored out of 5. 

  • Leadership
  • Experience 
  • Results 

MIXX Awards Europe Jury

<strong>Anna Lubowska</strong></br> Independent Business Advisor, MIXX Awards Europe 2020 Jury Chair

Anna Lubowska

Independent Business Advisor, MIXX Awards Europe 2021 Jury Chair

In 1992 entered the advertising world as a Media Director at BBDO. From 1998 led MEC in Poland and then, Central Eastern Europe. From 2010 Chairman, CEE, Russia and CIS. In 2018 hold the position of CEO GroupM Poland, the largest media investment group controlling nearly 40 perc. share in the market

After over 25 years within advertising holdings, she moved to independent consultancy role. Since 2019 she works as a mentor, business and marketing advisor and member of supervisory boards.

Apart from her business duties, she has always been active in the initiatives serving the whole advertising community i.e. in  Polish Confederation Lewiatan - Main Council member (present),  in the role of the President of the Board of SAR Marketing Communication Association between 2009 – 2011, mentor for Foundation for Female Entrepreneur and as a president/jury member at various contests including Effie, Cannes, Media Trendy, Golden Hammer, Golden Drums, Cristal Awards and European MIXX Awards.

Media & Marketing, leading trade magazine in Poland in its special 2019 edition, named her the legend of Polish media, marketing and advertising industry.

<Strong>Andreas Staios</strong></br>Digital Director, UM

Andreas Staios

Digital Director, UM

Andreas was born in Athens and is the Digital Director of UM Greece for 10 years. Before UM, he worked n in many multinational agencies like Ogilvy, Saatch&Saatchi and Nielsen.

He always was a techy. When this came to business was the best opportunity to build long term relationships with brands. He has served a wide array of multinational (American Express, Carlsberg Group, J&J, Reckitt Benckiser, Playmobil, Brown Forman etc.) and local accounts (ACG, Olympos etc.) including retail accounts (Carrefour).

Andreas is a member of the Committee of IAB Greece, Greek representative in IAB Europe and part of the jury committee for all big, local or global, awards.

<strong>Barbara Sala</strong></br> Central and Eastern Strategic Media Director, Coca-Cola

Barbara Sala

CEE Strategic Connection and Media Director, Coca Cola

Barbara Sala brings 30 years of experience in the holistic marketing area with different roles covered during her professional career kicked off with a degree in Economics (Bocconi University of Milan) and a 9 months Master in Strategic Marketing.

She kicked off her journey in the marketing team of Mondelez, moving then to Coca-Cola Italy joining the local strategic marketing team and then extending her responsibility to the full IMC capabilities, meaning digital, media, experiential, packaging, trade marketing etc…

From 2013 she spent 3 years at the agency side as CEO of Vizeum Italy and in 2016 she came back to the Coca-Cola Company as Central and Eastern Strategic Media Director managing 26 countries as part of an international and integrated marketing team, focusing on data-driven communication in the last 2 years.

She has been an adjacent professor at the Cattolica University of Milan covering the area of digital and interactive marketing. Passionate about travelling, reading and cooking she spends all free time with her 2 daughters, family and friends enjoying life to the max.

angel

Angel-Iskrev

Creative Director, Proof and Board Member, IAB Bulgaria

Angel Iskrev is the creative director at proof. (an independent creative agency based in Sofia, Bulgaria). He has more than eight years of experience in advertising, some of which he spends as a creative director at DDB Sofia.

His work for brands such as Telenor Hungary Bulgaria, Carlsberg Bulgaria, TELUS International Europe, McDonalds, Somersby, and many more, has received more than 150 awards at national and international festivals.

His new-formed agency proof. won digital agency of the year at IAB MIXX Awards 2018 and 2020. In 2020 the agency won Gold at IAB MIXX Europe thus becoming the first Bulgarian agency to achieve this milestone. proof.’s work was recognised at global ad festivals: gold at IAB MIXX Europe 2020 and Silver at AdStars 2020. Recently the agency got silver and two bronze Crows at Lisbon Ad Festival and 4 platinum and 3 gold awards at MUSE Creative Awards.

This year, proof’s campaigns have been recognized at Epica Awards, White Square, The Drum Awards, The Indie Awards and Cresta.

Angel has been part of the Grand Jury at Lisbon Advertising Festival in 2020, chairman of the creative jury at IAB MIXX Bulgaria for 2017, 2018, and 2020, jury member at IAB MIXX Europe 2020, and many national festivals.

Angel is an IAB Bulgaria board member and visiting lecturer at New Bulgarian University and in his spare time he is а sports commentator at Eurosport — having 5 Olympic Games behind his commentating back. 

<strong>Filip Beznicki</strong></br> Digital Growth Director, Saatchi & Saatchi.

Filip Beznicki

Digital Strategy Director, Havas Media Group

Strategic and Creative leader with Digital at the core; combining creative thinking with business acumen. Experience in working for biggest global clients including (Coca-Cola, Procter & Gamble and IKEA) creating award winning work.

Integrating creativity with data and media. Helping brands to be meaningful, not only in digital. Responsible for integrated strategies (from brand positioning to e-commerce activations) and creativity for selected Havas Media clients;

Previously responsible for Saatchi&Saatchi digital strategy, guiding agency to MIXX Awards Creative Agency of the year 2019 award.

<strong>Branka Batričević</strong></br> IMC Director – DRIVE Belgrade

Branka Batričević

IMC Director – DRIVE Belgrade

Branka gained her first marketing knowledge and experience at McCann Beograd by working with numerous clients on traditional communication channels. She has been part of the team of the digital agency MRM Belgrade (the forerunner of today's agency Drive) since its founding.

Branka has extensive experience in digital projects and services, implementation of the IMC process, as well as supporting and managing teams in different markets to deliver successful projects. While recognizing today's simultaneous need for specialization and integration in the field of marketing, she focuses on assisting clients in their business transformation with the use of technology, which encourages the growth of their business. She often points out that the success of an agency is based on open creative culture and an agile agency team able to respond to all requests through its expertise, by following and setting trends. The Drive agency team is gathered around the premise of a one-stop agency, integration of expertise and services, global knowledge and local mastery of in-depth knowledge on digital potential, thus providing clients with an even stronger market position and added value to their brands.

She gladly shares her thoughts and knowledge in panels, lectures or attending conferences. While working as a team manager, with her experience she has helped numerous local professionals develop their skills and further refine their skills.

<strong>Tadeusz Zorawski</strong></br> Global eCommerce Strategy Director, Molecular / BBDO

Tadeusz Zorawski

Global eCommerce Strategy Director, Molecular / BBDO

Communication business leader and strategist. Global eCommerce Strategy Director at Molecular / BBDO, part of Omnicom, one of leading global communications holding. Expert with over 24 years of experience in marketing communication, advertising and media, omnichannel marketing automation, eCommerce, digital innovations, advanced consumer research and leadership. For over 20 years he was working in media communication agencies (Universal McCann, PHD), including 12 years of leading them in Poland.

Experienced with creating and/or supervising preparation of communication & media strategies for companies such as Nestle, General Motors, Polkomtel, Gillette, Microsoft, MasterCard, Coca-Cola, Onet.pl, Goodyear Group, GlaxoSmithKline, Boots Healthcare, Polpharma, Boehringer Ingelheim, LOT Polish Airlines, allegro.pl, PKO Bank, Bakoma, Jutrzenka Colian, Hasbro and more. Led brand consulting / training / inspirational projects among others for HBR / ICAN Institute, Play, RWE, Orange, Novartis, Ministry of Environment, SaveCart, House of Skills. Implemented advanced consumer research pr ducts, including neuromarketing research, Relevant Awareness Measurement – awareness of brand attributes via testing automatic reactions, eyetracking and advanced econometric modeling.

Founder of SmartHuman – series of events on smart technological solutions which are human-centric. Member of Brain Embassy and Google Campus communities. Omnichannel Programme Leader / Strategic Advisor at The Heart Warsaw – programme of leading startups with corporations in three omnichannel communication areas: Consumer Intelligence, Marketng & Sales Automation, Future Point of Sales.

Highly evaluated presenter at international conferences (Greece, Turkey, Portugal, Latvia, India). Author of publications and mentor. Winner of the Leadership Award for Contribution to Market Research presented at World Marketing Congress 2014 in India, Effie Awards and Mixx Awards.  Certified with DIMAQ (Digital Marketing Professional) by IAB Poland.

Lecturer at institutions developing leaders and managers on management and marketing, among others, ICAN (publisher of the Harvard Business Review Poland), Questus (institute leading in Poland CIM programme – Chartered Institute of Marketing by Oxford University), Masters of Advertising School, and others. Author of articles on marketing published in the industry press (Online Marketing Magazine, Marketing in Practice, Brief). Followed by several thousand social audience (LinkedIn, Twitter, Facebook) @tadekzorawski

<strong>Szymon Kukanow</strong></br>Managing Partner, PHD

Szymon Kukanow

Managing Partner, PHD

Marketeer, psychologist, university lecturer. Passionate devotee of social trends and new technologies. Managing Partner in PHD media agency, part of Omnicom. In 2016 built a team dedicated to continue growth of Volkswagen Group brands (Volkswagen, Skoda, Audi, Seat, Porsche, VW LCV) in Poland after PHD was assigned Volkswagen Groups global media partner.

In his marketing and management career managed local and international teams and brands on over 50 markets in past twenty years. Szymon in his early carrier working for JTI brands was a pioneer in building direct marketing on Polish market, this experiences gave a foundation for current strategies based on consumers’ data available in digital marketing. Believes that best strategies starts and ends with highest focus on consumers’ needs and desires demonstrated in behaviours.

When managing Goodyear brand in EU&EEMEA regions developed brand’s digital blueprint incorporating the complexity of each single market. In his everyday work Szymon combines his client and agency experience with economical and psychological academic background.

As psychologist working with clients helping them to live full potential life despite most difficult challenges one have experienced.

<strong>Georgia Zacharaki</strong></br> Digital Strategy & Innovation Director, Tempo OMD

Georgia Zacharaki

Digital Strategy & Innovation Director, Tempo OMD

Georgia is the Digital Strategy & Innovation Director at Tempo OMD, the biggest media and marketing performance company in Greece.

A serial award winner professional – 30+ awards in the last 3yrs - and a qualified digital marketing trainer, with 18 years of experience in advertising and marketing. Well positioned to serve clients’ evolving communication needs to a broad range of brands in a wide range of sectors.

Acquiring deep knowledge of consumer behavior and habits as a researcher professional enables her to apply with an “insight eye” a holistic digital communication approach helping clients to build their brands and grow their businesses in the rapidly changing communications landscape.

Studied Statistics & Marketing in Athens University of Economics and Business

<strong>Andrei Dragu</strong></br>
<span>Vice President, IAB Romania and Event Director of IAB MIXX Awards Romania</span>

Andrei Dragu

Vice President, IAB Romania and Event Director of IAB MIXX Awards Romania

Andrei Dragu has worked across Europe with clients like Mercedes-Benz, Porsche Holding, Bayer, SABMiller, Molson Coors, PepsiCo and Friesland Campina.

In Bucharest he is the Vice President of IAB Romania and Event Director of IAB MIXX Awards Romania. From these roles he revitalized IAB MIXX Awards on the local market, transforming the festival over the course of just 2 years into a neck to neck competitor with traditional local competitions with more than 20 years heritage.

Andrei is also the Business Development Director of V8 Interactive where he oversees the agency's product standard, development and all around market footprint. In the last 3 years he enabled V8’s regional expansion and its top level positioning on the local market.

In the past he held similar roles and achievements for BBDO Proximity where, throughout his 4 years tenure, he managed the agency’s top clients and developed new business verticals by building a social media video content production department and a marketing e-CRM team.

He is also a speaker at marketing innovation and creativity events where he talks about parallels between art, science and advertising as well as how advertising can impact and develop business structure.

LS-Photo

Leonel Silva

Brand & Media Senior Manager, Vodafone Group

Leonel Silva is senior manager for Brand & Media globally for Vodafone Group. Current projects involve the development of strategies to increase efficiency and efficacy of biddable media, including programmatic, search and social, as well as ensuring Vodafone takes a leadership position in Responsible Media.

Originally from Portugal, Leonel’s professional background comes from adtech with EMEA roles at DSP and DCO providers. His expertise has been around bringing media, creative and data together for effective and impactful campaigns.

Kasia Visa

Katarzyna Jezierska

Head of Marketing CEE, Visa

At Visa, she is responsible for shaping and implementing marketing strategy in the CEE region (Poland, Czech Republic, Slovakia, Hungary). She manages a team that conducts marketing activities and campaigns targeted at business partners and consumers, including: campaigns promoting contactless and mobile payments with Visa, FIFA U-20 World Cup Poland 2019, joint activations with Visa partners, e. g. Lidl, Żabka, Allegro, Aliexpress, Albert, mall.cz/mall.sk or Visa Offers programme implemented with banks and retailers. She provides strategic marketing consulting in the implementation of global Visa sponsoring campaigns including: FIFA Women’s World Cup 2019, FIFA World Cup 2018, UEFA Women’s Champions League, as well as in terms of cooperation with Polish athletes as part of Team Visa. Recently Visa became the first Ambassador of IAB`s Qualid program, supporting quality of digital marketing ecosystem in Poland.

Katarzyna is experienced in brand and retail, customer insights, data & analytics and digital. During nearly twenty years of her professional career she has held regional positions and managed multi-functional teams in CEE markets at various global FMCG companies, including Procter & Gamble and PepsiCo. She also worked for GlaxoSmithKline Consumer Healthcare, a leading global pharmaceutical company, where she was responsible for the Polish market as Marketing Director.

Emily Roberts

Emily Roberts

Programmatic Trading Manager for EMEA, at BBC Global News.

Emily is responsible for the development of programmatic advertising across the portfolio of BBC properties represented by Global News Limited. Prior to the BBC, Emily has worked at Google , The Guardian and has run a start up advertising agency.

Dorota_Bigo (002)

Dorota Bigo

Industry Head, Domestic,Google Poland

Dorota is a senior digital marketing expert with 10 years of experience in marketing and business  strategy. Over the last 6 years she played a leading role in developing the Google marketing solutions and martech platforms business in 31 countries in CEE by driving the adoption of enterprise solutions into top agencies and advertisers. She currently focuses on scaling the partnerships in the largest market in the region (Poland), managing a team of client leads that develop business and technology partnerships with the biggest domestic advertisers. Leveraging regional and local expertise, Dorota engages in key industry bodies, including active involvement, thought leadership and public speaking. Dorota is passionate about creating learning opportunities for herself and those around her. She welcomes challenges and is happy to manage risk, to which extent she is also an enthusiastic extreme sports practitioner, an avid traveller and explorer of new cultures.

julien tiktok

Julien Wettstein

Creator Solutions, EU - Global Business Solutions at TikTok

TikTok was the fastest growing app and Julien Wettstein played an integral role in this process. Since the TikTok European HQ opened three years ago, Julien has been looking after building creators' communities across EMEA regions. Most recently, he joined the Creator Solutions Team where he now ideates solutions for creators to monetize their content on the platform.

stephane

Stephane Rogovsky

Founder & CEO, R-Squared Agency

Stephane Rogovsky grew up in Belgium and lived in Switzerland, from where he travelled every month to Turkey before moving to South Africa in 2014. With 13 years in finance and senior management experience in a Swiss Private Bank, Stephane made a pivot into marketing in 2014 with the founding of R-Squared, a global leading Influencer Marketing Agency with offices in Cape Town and London. His strong roots in the finance sector combined with 15 years of leadership experience, strategic foresight and analytical abilities contributed to his listing in Top 50 Global Industry Players in influencer marketing in 2019 and 2020. Authentic conversations with real people inspire Stephane, who is also Chairman of the Digital and Innovation Portfolio Committee at the Cape Chamber of Commerce & Industry and Chair of the Digital Influencer Marketing Committee at the Interactive Advertising Bureau (IAB) of South Africa. Stephane also plays an active role in the Influencer Marketing Task Force at the IAB France and is a member of the IAB Europe. Driven and passionate about marketing, Stephane is always looking to connect with interesting people and linking the right people to the right projects through his networking skills. If he is not traveling or spending time with his beloved dogs, you will find him presenting at conferences and seminars on content coinciding with his business and personal interests. 

Ali Musa

Ali Musa Paça

Executive partner & CCO of PunchBBDO

At 26 he co-founded his first agency, rabarba, it was selected as #2 most effective agency in Europe according to Effie Index, after just 4 years. In 2014 he founded his own agency, Punch and went after ideas that pack a punch. Punch’s success as an independent agency lead to a merger with BBDO Network. Throughout his career, he has won more than 200 different awards in leading local and global award shows. He continues to work as the executive partner and CCO of PunchBBDO.

Elsa_Heinä2020_5B

Elsa Kalervo

Digital Audio Manager, Bauer Media

Elsa Kalervo has a decade of experience in working with commercial broadcasting. Starting as a radio personality and later moving on to producing she now works as the Digital Audio Manager for Finland’s leading commercial radio broadcaster Bauer Media. Currently she also acts as the chair for IAB Finland’s digital audio task force. Elsa has a master’s degree in communication and a heart full of passion for the spoken word in a digital environment.

Eddie Adedeji

Eddie Adedeji

Disney EMEA Trading & Investment Lead PMX Investment Managing Partner, Publicis Media

With over 20 years of experience, Eddie has worked across a wide range of clients and categories at a national, regional & global level. Starting his career within Research at Leo Burnett, he moved into a trading role and was UK Buying Director for all media in the UK. After moving into a regional investment role for P&G, he became investment director for Global network clients before moving becoming Managing Partner for Value Management within Publicis Media Exchange. In his current role, Eddie is responsible for the investment and value creation for a global client in the Entertainment and SVOD space.

maciej_zyto (1)

Maciej Żyto

Digital Director, Play

Maciej has 20 years of experience in omnichannel retail, loyalty scheme, and telco.

Has the mission to make Polish e-commerce flourishing flagship. Maciej is also the speaker at the events covering personal and professional development, based on his achievements in ultra running and winter exploring. 

!Tomasz Piatkowski

Tomasz Piatkowski

Chief Digital Officer, GroupM

Tomasz is responsible for the strategy and development of digital marketing channels.

In 2017 – 2019 he joined Meetrics as CEE Manager and was one of the ambassadors of qualitative change in the industry promoting viewability measurement of digital media. Tomasz started his career in 2002 in a local digital media company Crmedia. In 2004 and 2006 he was working as Interaction Director in MRM a McCann Ericson company. In 2007 – 2017 as board member of GroupM Poland  he was responsible for the development of search engine marketing company Outrider, performance marketing company Quisma and programmatic company XAXIS which is part of GroupM

During his career, he has worked with many key clients and brands being responsible for digital media strategy. Tomasz is also actively promoting digital marketing as a speaker for industry conferences in Poland and in the region.

Research Awards Jury

louise_kloster_Y9A3617_lowres

Louise Kloster

SVP Marketing, Adform

Louise Kloster is Adform’s SVP Marketing and is responsible for implementing a global marketing strategy and building Adform’s international brand awareness. In 2020 she launched the company's new platform, Adform FLOW, which set a new standard for transparency and efficiency in the industry and was the most succesful launch in company history.  Kloster previously spent more than ten years at Microsoft where she held various positions including four years as Marketing Director for Europe and was recognized as Global Manager of the Year. Prior to Microsoft, Kloster spent seven years as a digital strategist at GroupM, one of the world’s largest advertising media companies.

Outside of her core work responsibilities Kloster makes notable contributions to shaping the industry. She is heavily involved in IAB Europe’s Programmatic Trading Committee, engages in mentoring, and is in the final stages of securing her Board Education at the the Copenhagen Business School (CBS).

Louise is passionate about dynamically transforming business strategies to prepare for emergent technological challenges, educating modern CMO’s about how to pivot to a more technolgically sophisticated skillset and has a proven track record of scaling for global success.

Anita Caras

Anita Caras

Insights Director, Verizon Media

Anita Caras is passionate about brands and the possibilities that digital media offers.  Under her direction, Anita’s team of insight professionals are responsible for delivering best-in-class research analysis and tools, creating content that generates demand, supports International revenue commitments and helps to build Verizon Media's brand equity in the media marketing space Worldwide. She is also a strong advocate for inclusion and diversity in the media technology and marketing space; and is the company’s EMEA President  for WAVE (Women’s Association of Verizon Employees).

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Lauren Bigland

VP of Brand Strategy & Communications, S4M

Lauren Bigland specialises in marketing for the digital advertising industry. She’s been named as one of The Drum's 50 Under 30 and B2B Marketer's Women in Tech.

Throughout her career she has worked at Teads, LoopMe and most recently S4M as VP of Communications & Brand Strategy. 

 

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Nadia Morozova

Consumer & Audience Insights, TikTok

Nadia is an award-winning analytics & insights expert, thought leader and a key-note speaker with 10+ years of international experience that comes from TikTok, Nestlé Group, Boston Consulting Group and Procter&Gamble.

Currently Nadia is Consumer & Audience Insights Partner at TikTok in London. Nadia is strongly inspired by Insights capabilities building, actively sharing her expertise in various innovative areas of Consumer Insights – from Consumer Neuroscience to Mobile & Crowdsourcing research. Also, Nadia is a trusted expert in Digital and eCommerce. She is also very passionate about building bridges between academic and applied consumer research.

<strong> Phil Robinson</strong></br>Head of Data Science and Insight EMEA, Bloomberg Media Group

Phil Robinson

Head of Data Science and Insight EMEA, Bloomberg Media

An accomplished data science, research and insight leader experienced in combining traditional research methods with data analytics to answer complex business problems.

Phil currently leads Data Science and Insights for Bloomberg Media Group across EMEA. He spends the majority of time understanding audience behaviour and analysing content topics to ensure all marketing recommendations are based on evidence. He is a big advocate towards data informed storytelling and promotes a data driven mentality.

Phil began his career at Kellogg's, building econometric models to quantify sales impact and marketing ROI across the entire portfolio. The bright Lights of London soon called him, gaining brand strategy knowledge through leading international branding agency Design Bridge and more recently developed international award winning research to validate the commercial model and corporate strategy at News UK.

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Artur Semionov

Head of Product & Innovation at Xaxis EMEA

Artur is a Head of Product & Innovation at Xaxis EMEA with over 7 years of experience in programmatic. As a head of product Artur is working across a range of innovation projects for regional and global clients, and his team is responsible for building solutions specifically tailored for clients’ needs to help them achieve the outcomes from their digital investments and scaling these solutions across the region. Coming from an operational background with a strong interest in new emerging technologies he is focused on driving the understanding of these technologies and the opportunities that they can bring to advertisers. Artur previously participated in IAB Europe’s Virtual Programmatic Day, joined a panel at Digital Audio Day to discuss “The Future of Audio – Innovations and Creativity” and contributed to the first European-level buyer’s guide to digital audio. 

<strong>Virginia Alvarez</strong></br> Executive Director, Marketing Intelligence, OMD EMEA

Virginia Alvarez

Head of Cognitive Intelligence EMEA, acceleration, A Wunderman Company

In January she joined Acceleration, a Wunderman Thompson Company, to lead its new Cognitive Intelligence Practice in Europe, the Middle East and Africa (EMEA).

The practice is pioneering an approach to consumer insights that uses artificial intelligence (AI) and psychological understanding to help brands to unravel people’s unconscious motivations and intrinsic emotions which influence decision making. By providing a greater understanding of consumers’ more relevant and emotional connections, brands can create engaging, timely moments and content that builds emotional connections with consumers throughout the customer journey.

Before joining Acceleration, Alvarez was Executive Director: Insights at OMD, where she spent more than a decade helping the company develop its consumer insights proposition. She has more than 20 years’ experience in media and research, including Ipsos, TNS and MindShare, and has won awards from IAB Europe, including the Best Consumer Understanding 2018 and OMD RetAIl Revolution 2020.

<strong>David Goddard</strong></br>Senior Director, Business Development for EMEA, DoubleVerify

David Goddard

Senior Director, Business Development for EMEA, DoubleVerify

David is DoubleVerify’s Senior Director, Business Development for EMEA, based in the London office and is responsible for expanding partnerships with digital media and technology companies.

DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry.

David is also the newly appointed Chair of IAB Europe Programmatic Trading Committee, a multi-stakeholder group which aims to increase understanding of the programmatic ecosystem, the impact it is having on digital advertising and influence industry initiatives to improve.

Prior to DoubleVerify, David spent 5.5 years at BBC Global News and BBC Studios (formerly known as BBC WorldWide), as Vice President Global Programmatic Strategy & Commercial Development. Leading a global team of programmatic specialists tasked with driving the adoption and growth of Programmatic revenue, whilst also exploring new monetization opportunities within CTV and Audio.

<strong>Phil Sumner</strong></br>Global Media Insights Director, Teads

Phil Sumner

Global Media Insights Director, Teads

Phil is Global Media Insight Director at Teads and has over 15 years’ experience in digital media and digital media research. He leads Teads’ research relationship with Global FMCG organisations and media agencies. Phil’s specialist area is around measuring digital and cross media reach, having produced various pieces of primary research and thought leadership in this area.

Before joining Teads, Phil worked for Nielsen for over 10 years within EMEA and APAC holding several senior commercial roles. During that time, he helped launched various new measurement services and currencies and helped many organisations improve the rigour by which they measure digital media.

<strong>Scott Joslin </strong></br> Senior Vice President, Data Strategy, International, Warner Media

Scott Joslin

Senior Vice President, Data Strategy, International, WarnerMedia

Named a 2019 top 10 data leader in the UK and bringing over 20 years of experience in Analytics, Research, Marketing and Sales Leadership, Scott is responsible for the oversight, direction, and management of WarnerMedia’s International data and data technology strategies, and data platform management for all its divisions. His team manage data as a strategic asset to drive revenue, increase yield on advertising inventory, and enable more targeted and efficient consumer marketing and commerce opportunities.

Before joining WarnerMedia, Scott was the commercial and operations head at Arrivalist - a mobile location-change attribution analytics start-up, based in New York.

Previous roles saw him responsible for overseeing the International advertising effectiveness efforts at comScore, and before that, his accomplishments in research and Business Intelligence at AOL included the completion of the world’s most extensive enterprise web analytics implementation at the time.

Before joining AOL, Scott held various data-based roles at some of Canada’s largest brands and agencies.

Scott earned his B.A., Bilingual, in Political Science from Glendon College, the internationally oriented bilingual campus of York University in Toronto. He has much love for great food, a story well told, music played loud, and boisterous laughter with family and friends.

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Jacqueline Boakye

Regional VP, Customer Success EMEA, PubMatic

Jacqueline has more than 16 years of media & technology experience. She joined PubMatic in 2014 and quickly moved up the career ladder, being appointed to Regional Vice President, Customer Success EMEA in December 2019. She oversees the development and growth of Pubmatic's existing regional partnerships.

Throughout Jacqueline’s time at PubMatic, she has proven to be an effective team-leader, cultivating a deep understanding of its products and working with customers to help them take advantage of the opportunities that programmatic has to offer.

Prior to joining PubMatic, Jacqueline held various director-level positions at Maxifier, Nativ & Vidoeplaza (both acquired by Ooyala), Microsoft, where she played a key role in their commercial growth efforts

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Carlotta Zorzi

Global Brand Partnerships, Oracle Data Cloud

With a decade of experience in media and advertising, over the last four years Carlotta Zorzi has been leading top client relationships within the Brand Partnerships team at Oracle Advertising & CX across audience, context and measurement. Prior to that, Carlotta spent her early career helping tech and entertainment startups in Silicon Valley, CA with their marketing efforts. After obtaining her MSc/MBA in Sweden, Carlotta then moved to London where she started working for global media agencies (ZenithMedia and Mediacom) across all media channels. During her agency tenure, Carlotta was recognised as a Raising Star on the MMG’s Meet the Millennials list in 2016. 

Carlotta’s industry commitments include contribution to the IAB committees in charge of Display & Data, Brand Advertising and Programmatic Trading. Aside from working in media and ad tech, Carlotta’s passion for education is reflected in her contribution as a guest lecturer to the University of Sussex and her remit as board member for Hastings College. She is also a passionate mentee and an active Emerging Leader alumna from the EMEA Oracle Women Leadership Summit 2019.

Anna Sakowicz

Anna Sakowicz

Chief Data & Analytics Officer, Publicis Groupe Poland

She has worked on the marketing communication market for the past 20 years, specifically with issues regarding internet marketing. At present, as the Chief Data & Analytics Officer she is responsible for Publicis Groupe Poland’s digital, analytical, research and technological competencies. From the beginning of her professional career to 2013, she worked with the Mindshare media house, most recently as Invention Partner and Management Board Member.

 

She joined Starcom MediaVest Group in 2013 as the Chief Digital Officer. Along with the founding of Publicis Media (2016) she took over the position of Chief Digital, Data & Analytics Officer. As a Management Board Member, she was responsible for the development and integration of competencies: Data & Technology & Innovation, Analytics & Insights, Performance & Content. In October 2018 she joined Publicis Groupe Poland management board as the Chief Data & Analytics Officer. She is also General Manager for Data Science practice managing a team of experts from different aspects of data management.

She is a lecturer at the Warsaw School of Economics, a permanent speaker at the most important industry conferences and workshops and she is also a jury member in advertising competitions (including Mixx Awards, Effie).

In 2011 she received the title of “Person of the Year” in the internet industry, granted by the Internet Advertising Bureau. She was also shortlisted in Businesswoman of the Year 2016 contest. She is an economist by education – a graduate of the Banking and Finance Faculty as well as the Marketing and Marketing Strategies postgraduate course at the Warsaw School of Economics.

Emmanuel Josserand

Emmanuel Josserand

Brand, Agency and Industry Relations at FreeWheel

Emmanuel Josserand oversees engagement with media agencies, brands and industry bodies at FreeWheel – driving alignment between the buy-side and sell-side requirements in the premium TV advertising ecosystem. In this capacity, Emmanuel leads the FreeWheel Council for Premium Video Europe, bringing together broadcasters, telco- and pay TV operators. He also heads up Comcast Advertising's Agency Leadership Council in Europe, a forum of buy-side television and digital experts - including senior executives across the major and independent agencies - to exchange ideas, thought leadership and to advance the TV industry as a whole.

Prior to joining Freewheel in 2015, Emmanuel held senior positions at global technology providers such as Civolution (today 4C Insights/Kinetiq), where he was in charge of the company’s global brand building, and ArcSoft Europe, where he supported business development through strategic partnerships and major product launches. 

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