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MIXX Awards

Shortlists Announced here!

The MIXX Awards Europe and the IAB Europe Research Awards are now accepting entries from talented and hard-working teams that have created some of the best digital campaigns and research projects in Europe.

The awards offer a unique opportunity to gain pan-European exposure in front of industry leaders. Work will be reviewed by a jury of experts from across the digital advertising and research industry who dedicate hours of their time to reviewing and discussing all entries. Winners of the awards are renowned in the industry for delivering some of the best impactful and innovative work that Europe has ever seen!

Why enter?

  • Gain industry recognition for your campaigns or research projects
  • Get your work in front of industry leaders
  • Develop business opportunities
  • Benchmark your work against competitors
  • Inspire the community
  • Challenge and reward your team

The winners will be announced at IAB Europe’s flagship event ‘Interact’ which will be held on 25th -26th May! 

For more details on how to enter and to view the categories for this year's awards, please follow the links below.

 

Category Category description Judging criteria
Brand Advertising Campaign Best use of media mix for brand building purposes.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Direct Response / Lead Generation Campaign

Best use of digital advertising for direct response or lead generation campaigns.

Best campaigns focused on generating direct response/ conversion/ purchase intent using a variety of digital advertising tools/mechanics etc.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Video Advertising Best use of video advertising to deliver the highest level of consumer engagement. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Social Media Best use of social media to deliver a high level of consumer engagement. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Search Advertising Best use of search advertising to deliver the highest level of consumer engagement and return on advertising investment. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Branded Content Best use of original, entertaining, or informational content to deliver the highest level of consumer engagement.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Campaign Effectiveness Digital campaigns that achieve effectiveness by meeting and exceeding their stated objectives including influencing the audience to impact brand (e.g. brand awareness, purchase intent) and sales metrics.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Virtual and Augmented Reality or other New Technologies Best use of VR, AR, or other new technology that delivers a highly interactive or engaging consumer experience.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Integrated Advertising Best campaign that delivers high levels of consumer engagement across multiple screens and platforms (either across digital or digital integrated with offline channels).

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Effective Use of Data Best use of data in clever or innovative ways to drive the effectiveness and success of a campaign.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
In-Gaming Best use of in-game advertising to deliver the highest level of consumer engagement and fulfill brand or sales objectives.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Influencer Marketing Best influencer marketing campaign that delivers the highest level of consumer engagement and fulfills brand objectives. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Non-profit / Corporate Social Responsibility Best campaign that has a positive impact on consumer behaviours and fulfills an organisations CSR objectives. 

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Digital Audio Advertising Best use of digital audio advertising to deliver the highest level of consumer engagement and fulfill brand or sales objectives.  

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Digital OOH Advertising Best use of digital OOH advertising to deliver the highest level of consumer engagement.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Connected TV Advertising Best use of CTV advertising to deliver the highest level of consumer engagement and fulfill brand or sales objectives.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Product Innovation  Best new digital advertising or marketing product or format that adds value to the industry.

Each criteria will be scored out of 5. 

  • Strategy - 20%
  • Execution / Media Results - 20%
  • Creative - 20%
  • Innovation - 20%
  • Results - 20%
Digital Strategy Person of the Year  To acknowledge outstanding contributors in the field of digital advertising strategy.

Each criteria will be scored out of 5. 

  • Leadership
  • Experience 
  • Results 
Digital Creative Person of the Year  To acknowledge outstanding contributors in the field of digital advertising creativity.

Each criteria will be scored out of 5. 

  • Leadership
  • Experience 
  • Results
[NEW] Ecommerce Best use of Ecommerce to deliver the highest level of consumer engagement and fulfill brand or sales objectives.

Each criteria will be scored out of 5. 

  • Strategy – 20%
  • Execution / Media Results – 20% 
  • Creative – 20%
  • Innovation – 20%
  • Results – 20%
Category Category description Judging criteria
Brand Advertising Effectiveness Projects that demonstrate the contribution of digital advertising to brand key performance indicators (KPIs) such as awareness, purchase intent or perception. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Consumer Attitudes and Behaviour Projects that shed light on consumer media consumption, their views on digital media and what this means for the advertiser.

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Cross-Media Measurement Projects that demonstrate the application of cross-media measurement, this could include measurement of audiences, brand or sales metrics across media or screens. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Digital Advertising Formats  Projects that include results on the consumer receptivity to or campaign effectiveness of specific digital advertising formats (i.e. video, display, social etc.). 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Data Effectiveness Research that demonstrates how data (first, second or third) can improve digital advertising campaign performance. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Research Innovation  Projects that encompass new and ground-breaking approaches to research methodology, data science or analysis, who is resetting their research toolkit around the new privacy paradigm. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  • Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Audience Measurement Projects that have contributed a significant development into how digital audiences are measured. This might be within a market, apply to a specific audience group or the measurement of audiences across specific devices. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Best Use of Research Budget  Projects that have made use of a specified limited budget for a piece of research. Please ensure the budget range is specified. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  •  Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
Digital Advertising and Marketing Industry Insights  Research projects that have delivered new insight and learnings about the digital advertising industry. 

Each criteria is weighted equally and will be scored out of 5. 

  • Robust methodology
  • Clear results
  • Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice
  • Innovative subject matter – exploring new topics
  • Significance – how the results have an effect on the digital advertising business
  • Full explanation – no supposition should be needed from the judges
[NEW] Digital Researcher of the Year  To acknowledge outstanding contributors in the field of digital advertising and marketing research. 

Each criteria is weighted equally and will be scored out of 5. 

  • Leadership
  • Experience 
  • Results 

MIXX Awards Europe Jury

A Faulkner pic

Antonia
Faulkner

Head of Marketing & Analytics at Samsung Ads Europe and APAC

Antonia Faulkner is Head of Marketing & Analytics at Samsung Ads Europe and APAC, where she has been critical in establishing Samsung Ads as a principal provider of Advanced TV advertising solutions, offering brands and advertisers a holistic view of TV viewership behaviours.

Antonia’s seasoned career in both B2B and B2C marketing has earned her extensive knowledge across a multitude of sectors including AdTech, Broadcast Media, Digital Advertising, and Financial Services. Prior to joining Samsung Ads in 2020, Antonia worked for Outbrain where she served as Head of International Marketing (EMEA, APAC & LATAM) and previously held marketing manager roles at HSBC and CNN.”

AgaP Mindshare

Agnieszka Parfienowicz

Partner, Mindshare Poland

Digital expert with over 16 years of experience in the marketing industry and certified DIMAQ Professional trainer. A graduate of the Warsaw School of Economics in the field of Management and Marketing, with a specialization in Marketing Research, currently a student of "MBA Leading Innovation and Change" at York St John University. Actively participating in IAB Poland, as a member of the IAB Forum Program Council and the local Mixx Awards jury.

From 2018, has taken over the position of a Partner at Mindshare Poland, responsible for the supervision of the implementation of digital strategies and substantive support for the DIGITAL, SHOP+ and INVENTION teams. 

Before joining Mindshare, she held the position of Digital Director at Mediacom, where she managed a 30-person digital team. She created strategies, for Procter & Gamble, Danone, Teva Pharmaceuticals (OTC), Douglas, Jeronimo Martins Drogeries & Pharmacies. She also developed competencies in the programmatic area in the agency and introduced new digital products, incl. Webscore. Her campaigns won awards in industry competitions Effie Awards and Innovation Ad.

Repeatedly participated as a speaker and trainer in the most important conferences and industry training, including European Economic Congress in Katowice, IAB Forum, In Digital Marketing, Polzak Marketing, or eCommerce HowTo Workshop. Privately participates in start-up projects such as Whisbear or TopFryzjer.pl. 

<Strong>Andreas Staios</strong></br>Digital Director, UM

Andreas
Staios

Digital Director, UM

Andreas was born in Athens and has been the Digital Director of UM Greece for the last 11 years. Before UM, he worked in many multinational agencies like Ogilvy, Saatch&Saatchi and Nielsen.

He always was a techy. When it came to business, this gave him the opportunity to build long-term relationships with brands. He has served a wide array of multinational (American Express, Carlsberg Group, J&J, Reckitt Benckiser, Playmobil, Brown Forman etc.) and local accounts (ACG, Olympos etc.) including retail (Carrefour).

Andreas is President of the IAB Greece Commitee and the Greek representative in IAB Europe. He is part of the jury committee for all local and global awards.

<strong>Tadeusz Zorawski</strong></br> Global eCommerce Strategy Director, Molecular / BBDO

Tadeusz
Zorawski

Global eCommerce Strategy Director, Molecular / BBDO

Marketing communication business leader and strategist, new technologies trendwatcher and futurist. Currently Global eCommerce Strategy Director at Molecular / BBDO, part of Omnicom, one of the leading global communications holding. 

An expert with over 25 years of experience in marketing communication, advertising and media, digital trends and innovations, omnichannel marketing automation, eCommerce, advanced consumer research and leadership. He has worked in media communication agencies (Universal McCann, Ph.D.), leading them in Poland for  12 years.

Tadeusz is the founder of SmartHuman – a series of events on smart technological solutions which are human-centric, a member of Brain Embassy and Google Campus communities, and he is the Omnichannel Programme Leader / Strategic Advisor at The Heart Warsaw – a programme of leading startups with corporations in three omnichannel communication areas: Consumer Intelligence, Marketing & Sales Automation, Future Point of Sales.  

Experience in creating and/or supervising the preparation of communication & media strategies for companies such as Nestle, General Motors, Polkomtel, Gillette, Microsoft, MasterCard, Coca-Cola, Onet.pl, Goodyear Group, GlaxoSmithKline, Boots Healthcare, Polpharma, Boehringer Ingelheim, LOT Polish Airlines, allegro.pl, PKO Bank, Bakoma, Jutrzenka Colian, Hasbro and more. He has also led brand consulting / training / inspirational projects for HBR / ICAN Institute, Play, RWE, Orange, Novartis, Ministry of Environment, SaveCart, and House of Skills. 

Tadeusz has implemented advanced consumer research products, including neuromarketing research, Relevant Awareness Measurement – awareness of brand attributes via testing automatic reactions, eye tracking and advanced econometric modeling.  

Highly evaluated presenter at international conferences (Greece, Turkey, Portugal, Latvia, India). Author of publications and mentor. Winner of the Leadership Award for Contribution to Market Research presented at World Marketing Congress 2014 in India, Effie Awards and Mixx Awards. Certified with DIMAQ (Digital Marketing Professional) by IAB Poland.   

 

Last but by no means least, Tadeusz is a lecturer at institutions developing leaders and managers in management and marketing; ICAN (publisher of the Harvard Business Review Poland), Questus (institute leading in Poland CIM programme – Chartered Institute of Marketing by Oxford University), Masters of Advertising School.  Author of articles on marketing published in the industry press (Online Marketing Magazine, Marketing in Practice, Brief). 

(LinkedIn, Twitter, Facebook) @tadekzorawski.

<strong>Barbara Sala</strong></br> Central and Eastern Strategic Media Director, Coca-Cola

Barbara
Sala

European Strategic Connections Director, Coca Cola

Barbara Sala brings 30 years of experience in the holistic marketing area with different roles covered during her professional career kicked off with a degree in Economics (Bocconi University of Milan) and a 9 months Master in Strategic Marketing.

She kicked off her journey in the marketing team of Mondelez, moving then to Coca-Cola Italy joining the local strategic marketing team and then extending her responsibility to the full IMC capabilities, meaning digital, media, experiential, packaging, trade marketing etc…

From 2013 she spent 3 years at the agency side as CEO of Vizeum Italy and in 2016 she came back to the Coca-Cola Company where she is currently European Strategic Connections Director managing 40 countries as part of an international and integrated marketing team, focusing on data-driven communication and bringing in house data management in the last 2 years.

She has been an adjacent professor at the Cattolica University of Milan covering the area of digital and interactive marketing.

Passionate about traveling, reading, and cooking she spends all her free time with her 2 daughters, family, and friends enjoying life to the max!

Eddie Adedeji

Eddie
Adedeji

Managing Partner for Value Management, Publicis Media Exchange

With over 20 years of media experience, Eddie has worked across a wide range of clients and categories at a national, regional & global level. Starting his career within research at Leo Burnett, he moved into a trading role and was UK Buying Director for all media in the UK. After moving into a regional investment role for P&G, he became investment director for global network clients before moving to his current role of Managing Partner for Value Management within Publicis Media Exchange. In addition to business development responsibilities, his current experience sees him linking the strategic insights and approach of Publicis Media’s agency brands to quantifiable media and business value for clients. Outside of work, Eddie lives his life through the eyes of 2 two daughters and the footballing skills of his son (a fellow long-suffering Newcastle United fan).

A Dragu photo

Andrei
Dragu

Chief Operating Officer at V8 Interactive

Marcomm professional with 15 years experience in marketing, advertising and CRM program development for both local and international clients like Mercedes-Benz, SAB Miller, Porsche Romania, Molson Coors, Bayer, Friesland Campina, Orange, Kaufland, BRD.

 In Bucharest, he is the Vice President of IAB and the Event Director of the IAB MIXX Awards. Over the course of just 2 years, he revitalized IAB MIXX Awards in the local market, transforming the festival into a creative and efficient benchmark that supports and promotes top advertising professionals.    

 Andrei is also the COO of v8 where he oversees the agency's product standard, development and all-around market footprint. In the last 5 years, he enabled v8’s regional expansion and its top-level positioning on the local market.

In the past, he held similar roles and achievements for BBDO Proximity where, throughout his 4-year tenure, he managed the agency’s top clients and developed new business verticals by building a social media video content production department and a marketing e-CRM team.

He is also a speaker at marketing innovation and creativity events where he talks about parallels between art, science and advertising as well as how advertising can impact and develop business structure. (www.andreidragu.com)

angel_iskrev photo

Angel
Iskrev

Creative Director, Proof. and Board Member, IAB Bulgaria

Angel Iskrev is the Creative Director at proof. (an independent creative agency based in Sofia,  Bulgaria). He has more than 10 years of experience in advertising, some of which he spent as the Creative Director of guts&brains DDB. His work for brands such as Telenor Hungary & Bulgaria,  Carlsberg Bulgaria, fritz-kola, TELUS International Europe , McDonalds, Avon and many more, has received more than 150 awards at national and international festivals.  

Under his creative guidance proof. won digital agency of the year at the IAB MiXX Awards 2018, 2020 & 2021.  

Angel’s work has been recognised at festivals such as The One Show, Epica Awards, Cresta,  AdStars, The Drum, Lisbon Ad Fest, White Square, and IAB MiXX Awards.

Angel has been a part of the jury at The One Show 2022,  Lisbon Advertising Festival, AdStars, WINA, IAB Europe MiXX Awards and many more. He was even chairman of the creative jury at IAB MiXX Bulgaria for 2017, 2018 and 2020.

Angel is an IAB Bulgaria board member and visiting lecturer at New Bulgarian University and in his spare time he is а sports commentator at Eurosport — having 7 Olympic Games behind his commentating back.  

Branka Batričević photo

Branka
Batricevic

IMC & Digital Lead, Mccan Beograd, Serbia

Branka gained her first marketing knowledge and experience at McCann Beograd by working with numerous clients on traditional communication channels. She has been part of the team of the digital agency MRM Belgrade (the forerunner of today's agency Drive) since its founding.

Branka has extensive experience in digital projects and services, implementation of the IMC process, as well as supporting and managing teams in different markets to deliver successful projects. While recognizing today's simultaneous need for specialization and integration in the field of marketing, she focuses on assisting clients in their business transformation with the use of technology, which encourages the growth of their business. She often points out that the success of an agency is based on open creative culture and an agile agency team able to respond to all requests through its expertise, by following and setting trends. 

While working as a team manager, with her experience she has helped numerous local professionals develop their skills and further refine their skills.

 

 

LS-Photo

Leonel
Silva

Global Brand & Media Senior Manager at Vodafone Group

Leonel Silva is a Global Brand & Media Senior Manager at Vodafone Group. Current projects involve the development of strategies to increase efficiency and efficacy of digital media, including programmatic, search and social, as well as ensuring Vodafone takes a leadership position in Responsible Media.

Originally from Portugal, Leonel’s professional background comes from adtech with EMEA roles at DSP and DCO providers. His expertise has been around bringing media, creative and data together for effective and impactful campaigns.

Isobel Sita-Lumsden

Isobel Sita-Lumsden

European Head of B2B Marketing, Tik Tok

Isobel Sita-Lumsden is TikTok’s European Head of B2B Marketing, responsible for driving the revenue and audience growth strategy for TikTok For Business in the region through innovative and creative campaigns, partnerships, marketing communications and industry events.

 

Known as Izzy, Sita-Lumsden is a creative and strategic marketing leader, passionate about big media brands and driving business growth. Her expertise is in flexing to fast paced evolution of digital industries, building both new and established brands, managing multi-market strategies and campaigns across EMEA, and building and leading high performing teams.

 

Prior to joining TikTok Izzy was a Senior Marketing Director, EMEA for Verizon Media, where she led growth marketing strategy for EMEA, driving revenue from advertising and publisher partners and growing consumer audiences across Verizon media brands Yahoo!, HuffPost and AOL. She joined Verizon via its acquisition of AOL where she held several marketing positions, and prior to that spent almost seven years in a number of publisher marketing roles for IPC Media. 

S Kukanow

Szymon
Kukanow

Managing Partner at PHD media agency

Marketeer, psychologist, university lecturer, and passionate devotee of social trends and new technologies. Graduate of the University of Zielona Góra, Koźmiński University and SWPS University of Social Sciences and Humanities.

Szymon Kukanow is the Managing Partner at PHD media agency (part of Omnicom). In his marketing and management career, Szymon has managed local and international teams, building brands in over 50 markets in the past twenty years. Szymon believes that the best strategies start and end with the highest focus on consumer needs and desires. 

As a psychologist, Szymon is constantly helping clients to live life to the fullest despite difficult challenges they may have experienced. He is also the proud owner of a lovely Jack Russell Terrier – Cha Cha, he loves cooking, traveling and socialising.

Mart

Mart
Postma

Client Councils & Industry Trades Lead, EMEA at Meta

Mart is a Marketing professional with over 15 years of experience across FMCG, Advertising and Tech industries. In his current role at Meta he leads the Client Councils & Industry Relations at Meta across Europe, Middle East and Africa. Prior Mart was leading Business Marketing for Meta in the Netherlands, Belgium and Luxembourg. He started his career in Advertising as a strategy planner and later worked in various Sales & Marketing roles at HEINEKEN both in London and in Amsterdam.

He’s an active mentor at VC-firm Rockstart supporting purpose driven Tech startups in their early growth. He graduated with a Masters in Marketing and Management and holds a Bachelor of Business Administration. Mart lives in the Netherlands with his wife and two young kids.

Elsa_Heinä2020_5B

Elsa
Kalervo

Digital Audio Manager, Bauer Media

Elsa Kalervo has varied experience in media, public relations, and public speaking, including a decade of experience in working with commercial broadcasting. Starting as a radio personality and later moving on to producing, she now works as the Digital Audio Manager for Finland’s leading commercial radio broadcaster Bauer Media. Currently, she also acts as the chair for IAB Finland’s digital audio task force. Kalervo has a master’s degree in communication and a heart full of passion for the spoken word in a digital environment.

Anna Lubowska Mixx

Anna
Lubowska

Senior Executive, Mentor, Business Advisor

In 1992 Anna entered the advertising world as a Media Director at BBDO. From 1998 she led MEC in Poland and then, Central Eastern Europe. From 2010 Anna was Chairman, CEE, Russia and CIS. In 2018 she held the position of CEO GroupM Poland, the largest media investment group controlling nearly 40% share in the market.

After over 25 years within advertising holdings, Anna moved to an independent consultancy role. Since 2019 she has been working as a mentor, business and marketing advisor and member of supervisory boards. 

As well as her business duties she has always been active in advertising community initiatives such as the Polish Confederation Lewiatan (Main Council member), SAR Marketing Communication Association (President of the board between 2009 and 2011), and various contests including Effie, Cannes, Media Trendy, Golden Hammer, Golden Drums, Cristal Awards, and European MIXX Awards. 

Media & Marketing, a leading trade magazine in Poland, named her the legend of the Polish media, marketing, and advertising industry in 2019.

Research Awards Jury

Kristanne Roberts_Profile

Kristanne
Roberts

Product Management Director for Kantar Marketplace

Kristanne is a Product Management Director for Kantar Marketplace. She has over 10 years experience in marketing, PR and research, managing global clients and measurement practices. In the last 9 years with Kantar Kristanne has held various roles from project management to sales, and is currently responsible for the development of media and creative solutions on Kantar’s automated research platform Kantar Marketplace.

David Goddard headshot (1)

David
Goddard

Vice President, Business Development, DoubleVerify

David is DoubleVerify’s Vice President, Business Development, based in the London office and is responsible for expanding partnerships with digital media and technology companies.

DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best-in-class solutions across the digital ecosystem, helping to build a better industry. 

David is also a former Chair of IAB Europe Programmatic Trading Committee (2019-21), a multi-stakeholder group that aims to increase understanding of the programmatic ecosystem, the impact it is having on digital advertising and influence industry initiatives to improve.

Prior to DoubleVerify, David spent almost 6 years at BBC Global News and BBC Studios (formerly known as BBC WorldWide), as Vice President Global Programmatic Strategy & Commercial Development - leading a global team of programmatic specialists tasked with driving revenue growth through sales, business development and strategic partner management.

Georgia Zacharaki

Georgia
Zacharaki

Digital Strategy & Innovation Director at Tempo OMD

Georgia is the Digital Strategy & Innovation Director at Tempo OMD, the biggest media and marketing performance company in Greece.

Acquiring deep knowledge of consumer behavior and habits as a researcher professional enables her to apply with an “insight eye” a holistic digital communication approach helping clients to build their brands and grow their businesses in the rapidly changing communications landscape.

A serial award winner professional – 30+ awards in the last 3yrs - and a qualified digital marketing trainer, with 19 years of experience in advertising and marketing. 

A qualified Digital Marketing trainer at DIMAQ & Knowcrunch, providing advanced skills to help modern marketers succeed.

Mentor at ACEin - Athens Center for Entrepreneurship and Innovation of the Athens University of Economics and Business.

A skilled public speaker participating in the largest marketing and advertising conferences. 

Studied Statistics & Marketing in Athens University of Economics and Business

Emmanuel Josserand

Emmanuel Josserand

Brand, Agency and Industry Relations at FreeWheel

Emmanuel oversees engagement with media agencies, brands and industry bodies at FreeWheel – driving alignment between the buy-side and sell-side requirements in the premium TV advertising ecosystem. In this capacity, Emmanuel leads the FreeWheel Council for Premium Video Europe, bringing together broadcasters, telco- and pay-TV operators. He also heads up Comcast Advertising's Agency Leadership Council in Europe, a forum of buy-side television and digital experts - including senior executives across the major and independent agencies - to exchange ideas, thought leadership and to advance the TV industry as a whole.

Phil Robinson

Phil
Robinson

Data Science and Insights, Bloomberg Media

An accomplished data science, research and insight leader experienced in combining traditional research methods with data analytics to answer complex business problems. 

Phil currently leads Data Science and Insights for Bloomberg Media across EMEA. He spends most of the time understanding audience behaviour and brand performance to ensure all marketing recommendations are based on data-led insights. He is a big advocate of data-informed storytelling and promotes a data-driven mentality.

Phil began his career at Kellogg's, building econometric models to quantify sales impact and marketing ROI across the entire portfolio. The bright lights of London soon called him, gaining brand strategy knowledge through leading international branding agency Design Bridge and most recently developed international award-winning research to validate the commercial model and corporate strategy at News UK.

Anna Sakowicz

Anna
Sakowicz

Chief Data & Analytics Officer, Publicis Groupe Poland

She has worked in the marketing communication market for the past 20 years+, specifically with issues regarding internet marketing. At present, as the Chief Data & Analytics Officer, she is responsible for Publicis Groupe Poland’s data, analytical research and technological competencies. 

From the beginning of her professional career to 2013, she worked with the Mindshare media house, most recently as Invention Partner and Management Board Member. 

She joined Starcom MediaVest Group in 2013 as the Chief Digital Officer. Along with the founding of Publicis Media (2016), she took over the position of Chief Digital, Data & Analytics Officer. As a Management Board Member, she was responsible for the development and integration of competencies: Data & Technology & Innovation, Analytics & Insights, Performance & Content. 

In October 2018 she joined Publicis Groupe Poland management board as the Chief Data & Analytics Officer. She is also General Manager for Data Science practice managing a team of more than 80 experts from different aspects of data management. 

She is a lecturer at the Warsaw School of Economics, a permanent speaker at the most important industry conferences and workshops and she is also a jury member in advertising competitions (including Mixx Awards, Effie). 

In 2011 she received the title of “Person of the Year” in the internet industry, granted by the Internet Advertising Bureau (IAB). She was also shortlisted for the Business Woman of the Year 2016 contest. 

She is an economist by education – a graduate of the Banking and Finance Faculty as well as the Marketing and Marketing Strategies postgraduate course at the Warsaw School of Economics.

Artur Semionov

Artur
Semionov

Director of Product and Innovation at Xaxis EMEA

Artur is a Director of Product and Innovation at Xaxis EMEA with over 8 years of experience in programmatic. In his role, Artur works across a range of projects driving innovation regionally and globally for Xaxis. Artur and his team are responsible for building solutions specifically tailored for client needs, thus, helping them achieve their desired business outcomes from their digital investments and then scaling these solutions across the region.

Coming from an operational background with a strong interest in new emerging technologies, Artur is focused on driving the understanding of these technologies and the opportunities they bring to advertisers.

He has previously participated in IAB Europe’s Virtual Programmatic Day, joined a panel at Digital Audio Day to discuss ‘The Future of Audio – Innovations and Creativity’ and contributed to the first European-level buyer’s guide to digital audio.

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Phil Sumner

Global Research Operations at Teads

Phil leads Global Research Operations at Teads and is responsible for leading major initiatives such as the integration of attention metrics within Teads, integrations with media planning tools, incremental reach measurement and brand lift. Prior to this, Phil headed up research in northern Europe for Teads and also CPG measurement globally.

Prior to Teads, Phil worked at Nielsen for 11 years in a variety of commercial roles in both Europe and APAC helping to launch digital currencies and measurement tools such as Digital Ad Ratings.

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Maria Shcheglakova

EMEA Marketing Director at PubMatic

Maria Shcheglakova is a seasoned marketer and business strategist with a track record of driving successful B2B marketing programs for technology companies. She joined PubMatic in January 2020 and she is responsible for all aspects of corporate marketing strategy, sales enablement, brand development, events and communications across the EMEA region.

Prior to joining PubMatic, Maria has held several positions in marketing across the technology and media sector, including Videology, Hybrid Theory, Wavemaker, Mindshare. She earned her master’s degree in international marketing from London South Bank University in London. When not leading the marketing team, Maria enjoys her second job of being a mom to one young boy.

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Louise
Twycross-Lewis

Head of Insight at PHD

Louise has over 20 years of experience in media research, having held positions at Granada, Mirror Group Newspapers, IPC Media, MEC/Wavemaker and is currently at PHD UK.

As PHD’s Head of Insight, Louise leads a team of highly talented researchers to redefine the role of insights in modern communications planning.  Recently the team has been proud to launch ‘Project DeLorean’, which quantifies the effectiveness of creative media ideas, and they celebrate the continued award-winning success of PHD’s Mental Availability study.  Prior to this Louise also led on key projects including IPC’s Origin Panel, MEC’s Project Slipstream and Wavemaker’s WM Momentum.

Louise is experienced in delivering quantitative and qualitative research solutions and championing the use of various data sources to generate insights to better understand consumer motivations and decision-making. She has worked across a wide range of new business and client projects over the course of her career including research for VW, Etsy, LG, Proctor & Gamble, Nestle, Chanel, Beiersdorf, BMW and the Royal Navy.

Louise’s industry commitments include 6 years on the Media Research Group, and speaking at IPA and MediaTel events.  Her work to champion cultural and ethnic diversity was recognised in the 2019 and 2020 EMpower Ethnic Minority Role Model Lists.

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Virginia
Alvarez

Virginia is the Head of Cognitive Intelligence EMEA, Wunderman Thompson Data

Operating out of the London office, Virginia is the Head of Cognitive Intelligence EMEA for Wunderman Thompson Data.

The EMEA Cognitive Intelligence Practice builds on the company’s years of success and experience in North America, in using artificial intelligence (AI) and psychological understanding to help brands develop a more empathetic and customer-centric audience strategy that takes consumers’ changing motivational mindsets into consideration.

Virginia, a media and research agency veteran, joined Wunderman Thompson Data in January 2021 with the responsibility of launching and driving this pioneering practice in the EMEA region. Prior to this, she worked as the Executive Director: Insights at OMD and has over 20 years’ experience across media and research agencies including Ipsos, TNS, Mindshare, and Omnicom Media Group (OMG).

 Virginia has worked with iconic international brands and was involved in the 2021 Wunderman Thompson’s Inspire InFocus study, the world’s largest consumer study on inspiration to date.

 Her brilliant work has been recognised with awards from IAB Europe, for Best Consumer Understanding and OMD RetAIl Revolution in 2018 and 2020, respectively. She is passionate about understanding consumers’ behaviour and motivations and believes that you can learn something from absolutely everyone.

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Nadia
Morozova

Head of EU Research & Insights, Marketing Science at TikTok

Currently, Nadia is Head of EU Research & Insights, Marketing Science at TikTok in London.

Before joining TikTok, Nadia was enabling technology start-ups across Europe to unlock their growth potential via in-depth consumer and market insights. Also, she was an Analytics & Insights Mentor at Techstars in London and Startupbootcamp in Amsterdam. In parallel, Nadia was doing a Ph.D. research in Behavioral Science & Consumer Neuroscience at Warwick Business School and University College London – internationally recognized leaders in this field. Her research was focused on emotional and cognitive traits of consumers' decision-making in digital & e-commerce.

Nadia’s most recent CPG experience comes from the Nestlé Group’s (Cereal Partners Worldwide) HQ in Lausanne, where she led consumer insights for the European region, primarily focused on the brand transformations around digital & social media and product innovation strategies.

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Hannah
Bewley

Senior Research Manager, IAB UK

Hannah has been at IAB UK for the last ten years working as a key part of the IAB UK’s Research and Measurement team. She has played a significant role in IAB UKs research initiatives including the Digital Adspend Study, the Measurement Toolkit and Powering Up.  Prior to the IAB Hannah worked at the Central Office of Information, evaluating large government communication campaigns.

Selma Ali

Selma
Ali

Global Data Solutions, Yahoo Inc

I have been working in media research for over 20 years, spending 10 years in TV working for ITV, Virgin Media and then the next 10 years+ in digital starting off at Microsoft then AOL and now Yahoo Inc. My experience covers media and brand measurement, 1st & 3rd party insights and thought leadership studies. 

At Yahoo, I oversee the Measurement team working with brands and ad tech on solutions to measure ROI on campaigns across digital, DOOH, CTV and Immersive experiences, as well as running many of our thought leadership studies into emerging tech solutions. I also serve on the IAB UK Research Strategy Council.

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