The winners of IAB Europe’s MIXX Awards Europe and Research Awards 2020 will also be celebrated at Interact 2020.
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. All European campaigns that have won a digital award in a national or international award competition are invited to participate. View the 2019 MIXX Awards winners here.
The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry. View the 2019 Research Awards winners here.
Why enter?
- Gain industry recognition for for your campaigns or research projects
- Get your work in front of industry leaders
- Develop business opportunities
- Benchmark your work against competitors
- Inspire the community
- Challenge and reward your team
We have introduced new categories for both competitions to make sure you can enter your latest campaigns and projects. We have also introduced categories to reward the best people in our industry:
- MIXX Awards Europe - Digital Strategy Person of the Year
- MIXX Awards Europe - Digital Creative Person of the Year
- Research Awards - Digital Research of the Year
Entry deadlines and fees
| Deadline | MIXX Awards Europe fees | Research Awards fees | |
| Early bird | Friday 6th March | €250 (excl. VAT) for entering a campaign in one category; €150 (excl. VAT) for entering the same campaign in additional categories | €200 (excl. VAT) for entering a campaign in one category; €150 (excl. VAT) for entering the same campaign in additional categories |
| Regular | Friday 3rd April | €400 (excl. VAT) for entering a campaign in one category; €250 (excl. VAT) for entering the same campaign in additional categories | €300 (excl. VAT) for entering a campaign in one category; €200 (excl. VAT) for entering the same campaign in additional categories |
Entries for both competitions are now open.
| Category | Category description | Judging criteria |
| Brand Advertising Campaign | Best use of media mix for brand building purposes. |
Each criteria will be scored out of 5.
|
| Direct Response / Lead Generation Campaign |
Best use of digital advertising for direct response or lead generation campaigns. Best campaigns focused on generating direct response/ conversion/ purchase intent using a variety of digital advertising tools/mechanics etc. |
Each criteria will be scored out of 5.
|
| Video Advertising | Best use of video advertising to deliver the highest level of consumer engagement. |
Each criteria will be scored out of 5.
|
| Social Media | Best use of social media to deliver a high level of consumer engagement. |
Each criteria will be scored out of 5.
|
| Search Advertising | Best use of search advertising to deliver the highest level of consumer engagement and return on advertising investment. |
Each criteria will be scored out of 5.
|
| Branded Content | Best use of original, entertaining or informational content to deliver the highest level of consumer engagement. |
Each criteria will be scored out of 5.
|
| Native Advertising | Best use of native advertising to deliver an effective campaign with the highest levels of consumer engagement. |
Each criteria will be scored out of 5.
|
| Virtual and Augmented Reality or other New Technologies | Best use of VR, AR or other new technology that delivers a highly interactive or engaging consumer experience. |
Each criteria will be scored out of 5.
|
| Campaign Effectiveness | Digital campaigns that have achieved effectiveness by meeting and exceeding their stated objectives including influencing the audience to impact brand (e.g. brand awareness, purchase intent) and sales metrics. |
Each criteria will be scored out of 5.
|
| Integrated Advertising | Best campaign that delivers high levels of consumer engagement across multiple screens and platforms (either across digital or digital integrated with offline channels). |
Each criteria will be scored out of 5.
|
| Effective Use of Data | Best use of data in clever or innovative ways to drive the effectiveness and success of a campaign. |
Each criteria will be scored out of 5.
|
|
[NEW] Games & E-sports |
Best campaign that promotes or uses games and e-sport in communication to a very specific target group e.g. players) to deliver the highest level of consumer engagement. |
Each criteria will be scored out of 5.
|
|
[NEW] Influencer Marketing |
Best influencer marketing campaign that delivers the highest level of consumer engagement and fulfills brand objectives. |
Each criteria will be scored out of 5.
|
|
[NEW] Non-profit / Corporate Social Responsibility |
Best campaign that has a positive impact on consumer behaviours and fulfills an organisations CSR objectives. |
Each criteria will be scored out of 5.
|
|
[NEW] Digital Audio Advertising |
Best use of digital audio advertising to deliver the highest level of consumer engagement and fulfill brand or sales objectives. |
Each criteria will be scored out of 5.
|
|
[NEW] Digital OOH Advertising |
Best use of digital OOH advertising to deliver the highest level of consumer engagement. |
Each criteria will be scored out of 5.
|
|
[NEW] Offline Digitalisation |
Best use of digital technologies such as Augmented Reality, QR codes for offline to online integration. |
Each criteria will be scored out of 5.
|
|
[NEW] Product Innovation |
Best new digital advertising or marketing product or format that adds value to the industry. |
Each criteria will be scored out of 5.
|
|
[NEW] Digital Strategy Person of the Year |
To acknowledge outstanding contributors in the field of digital advertising strategy. |
Each criteria will be scored out of 5.
|
|
[NEW] Digital Creative Person of the Year |
To acknowledge outstanding contributors in the field of digital advertising creativity. |
Each criteria will be scored out of 5.
|
| Category | Category description | Judging criteria |
| Brand Advertising Effectiveness | Projects that demonstrate the contribution of digital advertising to brand key performance indicators (KPIs) such as awareness, purchase intent or perception. |
Each criteria is weighted equally and will be scored out of 5.
|
| Consumer Attitudes and Behaviour | Projects that shed light on consumer media consumption, their views on digital media and what this means for the advertiser. |
Each criteria is weighted equally and will be scored out of 5.
|
| [NEW] Cross-Media Measurement | Projects that demonstrate the application of cross-media measurement, this could include measurement of audiences, brand or sales metrics across media or screens. |
Each criteria is weighted equally and will be scored out of 5.
|
| Digital Advertising Formats | Projects that include results on the consumer receptivity to or campaign effectiveness of specific digital advertising formats (i.e. video, display, social etc.). |
Each criteria is weighted equally and will be scored out of 5.
|
| [NEW] Data Effectiveness | Research that demonstrates how data (first, second or third) can improve digital advertising campaign performance. |
Each criteria is weighted equally and will be scored out of 5.
|
| Research Innovation | Projects that encompass new and ground-breaking approaches to research methodology, data science or analysis, who is resetting their research toolkit around the new privacy paradigm. |
Each criteria is weighted equally and will be scored out of 5.
|
| Audience Measurement | Projects that have contributed a significant development into how digital audiences are measured. This might be within a market, apply to a specific audience group or the measurement of audiences across specific devices. |
Each criteria is weighted equally and will be scored out of 5.
|
| Best Use of Research Budget | Projects that have made use of a specified limited budget for a piece of research. Please ensure the budget range is specified. |
Each criteria is weighted equally and will be scored out of 5.
|
| [NEW] Digital Advertising and Marketing Industry Insights | Research projects that have delivered new insight and learnings about the digital advertising industry. |
Each criteria is weighted equally and will be scored out of 5.
|
| [NEW] Digital Researcher of the Year | To acknowledge outstanding contributors in the field of digital advertising and marketing research. |
Each criteria is weighted equally and will be scored out of 5.
|
MIXX Awards Europe - Jury
Andrei Dragu, Vice President of IAB Romania and Event Director of IAB MIXX Awards Romania
Andrei Dragu has worked across Europe with clients like Mercedes-Benz, Porsche Holding, Bayer, SABMiller, Molson Coors, PepsiCo and Friesland Campina.
In Bucharest he is the Vice President of IAB Romania and Event Director of IAB MIXX Awards Romania. From these roles he revitalized IAB MIXX Awards on the local market, transforming the festival over the course of just 2 years into a neck to neck competitor with traditional local competitions with more than 20 years heritage.
Andrei is also the Business Development Director of V8 Interactive where he oversees the agency's product standard, development and all around market footprint. In the last 3 years he enabled V8’s regional expansion and its top level positioning on the local market.
In the past he held similar roles and achievements for BBDO Proximity where, throughout his 4 years tenure, he managed the agency’s top clients and developed new business verticals by building a social media video content production department and a marketing e-CRM team.
He is also a speaker at marketing innovation and creativity events where he talks about parallels between art, science and advertising as well as how advertising can impact and develop business structure.
Elli Mäkilä, CEO and Founder of Storybound Oy
Elli Mäkilä founded the content marketing agency Storybound Oy in 2018 after working in the field of media and advertising for over 20 years. Her CV includes several editor-in-chief positions, TV screenwriting and producing and position of Head of Native Advertising at a major Finnish publishing house. She is the Chair of IAB Finland’s Content Marketing Committee. She was also one of the ”100 Significant Women in Native Advertising” both in 2018 and 2019 by Native Advertising Institute, and a jury member for the Native Advertising Awards in 2019.
She connects internationally to develop more ethical advertising policies and international quality recommendations, as well as from a corporate social responsibility point of view. Currently she is developing new quality measurement models in co-operation with metrics specialists, agencies and publishers.
Mäkilä is also known for her passion and network in the European culture sector, and she is the Board Chair at Dance House Helsinki. In 2013, she founded Private Business Women’s Society Occúrsus Club to gather like-minded women in leadership to promote good codes of conduct and ethical business.
Ilke Yirik, Precision Strategy Director, Publicis Media
Ilke has 15 years' experience working in digital media, holding positions at some of the industry's biggest names, including Publicis Media, WPP's Mindshare, Dentsu Aegis' Isobar and Interpublic's' Universal McCann. She has broad experience in various aspects of digital such as global digital strategy development, cross-market campaign activation, omni-channel implementation, data strategy & management and especially in Programmatic.
Ilke is a Precision Strategy Director at Publicis Media in London for 2 years and has been working for the same holding group for 10 years. She was Head of Programmatic and Data Innovation & Technology in Istanbul. Now she is responsible for EMEA markets growth in precision and helping agencies deliver marketing transformation through programmatic.
Ilke studied Computer Science Engineering and had a masters' degree in Business of Information Systems. She likes playing tennis, travelling and practicing yoga
Karol Jurga, Head Of Customer Success at Yieldbird
Social media freak and digital advertising expert. At the age of 18 founded the Sports Information Agency then worked, among others in Agora Group as Head of Social Media and Traffic Acquisition. Currently Head of Customer Success at Yieldbird, where he has been working for over 3 years supporting Digital Publishers in improving their programmatic yield. Privately, a fan of good cuisine, traveling and technological innovations.
Louise Kloster, VP Marketing at Adform
Louise Kloster is a dynamic, hands-on marketing leader. She has an innate ability to transform the business strategy and operation of every company she has ever been involved in, and as a result, plays an instrumental role in their success at a global level.
Currently Adform’s VP of Marketing based in Denmark, Kloster is responsible for developing and implementing a cohesive global marketing strategy and increasing brand awareness for one of the world’s leading independent advertising technology platforms. Kloster has been pivotal in the company’s expansion, where in just 16 years it has grown from three to over 900 employees across 22 countries.
Kloster’s career includes over ten years working at Microsoft, where she rose through the ranks to become Head of Marketing Strategy for the Danish, Nordic, and European markets. Her remit was expanded when she became Marketing Director, responsible for marketing communications in 12 Western European countries, looking after core products such as Skype, Messenger, and MSN. It was here where her ability to command respect from her team saw her winning the title of Global Manager of the Year at Microsoft, a company of over 90 thousand people. Prior to Microsoft, Kloster was a Strategic Online Planner at GroupM, which is recognised as one of the world’s largest advertising media companies.
Outside of her core work responsibilities Kloster has also made notable contributions in shaping the industry. She is heavily involved in the IAB Europe Programmatic Trading Committee, mentored numerous colleagues, and worked as the lead for various assorted projects for Ronald McDonald Hus Copenhagen.
Phil Eligio, Head of Advertising, Adevinta (Schibsted)
Phil Eligio is an experienced advertising leader. He has developed a respected international track record, with roles at major publishers like Adevinta (formerly part of Schibsted), the Guardian, Time Out and Yahoo!, amongst others. He has managed digital marketing departments, worked in media agency strategy and research roles, and has helped build a number of start-up teams. He has vast experience in successfully transforming advertising practices within iconic publishing businesses, providing strategic leadership in areas such as programmatic trading, mobile, video, and audience-driven advertising.
In his spare time, Phil enjoys traveling, sports & fitness, and good food. He can recommend great places to eat in his hometown of Sydney, Australia.
Barbara Sala, CEE Strategic Connection and Media Director, Coca Cola
Barbara Sala brings 30 years of experience in the holistic marketing area with different roles covered during her professional career kicked off with a degree in Economics (Bocconi University of Milan) and a 9 months Master in Strategic Marketing.
She kicked off her journey in the marketing team of Mondelez, moving then to Coca-Cola Italy joining the local strategic marketing team and then extending her responsibility to the full IMC capabilities, meaning digital, media, experiential, packaging, trade marketing etc…
From 2013 she spent 3 years at the agency side as CEO of Vizeum Italy and in 2016 she came back to the Coca-Cola Company as Central and Eastern Strategic Media Director managing 26 countries as part of an international and integrated marketing team, focusing on data driven communication in the last 2 years.
She has been an adjacent professor at the Cattolica University of Milan covering the area of digital and interactive marketing. Passionate about travelling, reading and cooking she spends all free time with her 2 daughters, family and friends enjoying life to the max
Angel Iskrev, Creative Director, Proof and Board Member, IAB Bulgaria, Proof / IAB Bulgaria
Angel Iskrev is the creative director at proof. (independent creative agency based in Sofia, Bulgaria). He has more than eight years of experience developing powerful and award-winning work for brands such as Telenor Hungary&Bulgaria, Absolut Vodka, McDonalds, Somersby and many more. His new-formed agency proof. won 10 awards at IAB Mixx Awards 2018 in Bulgaria and also got a finalist at Interact IAB Mixx Awards thus becoming the first Bulgarian agency to achieve this milestone. Angel is visiting lecturer at New Bulgarian University and in his spare time he is а sports commentator at Eurosport — having 5 Olympic Games behind his commentating back.
Agata Czech, Senior Digital Marketing Manager, LEGO
Agata has 8 years of experience in media management. Initially focused on social media and e-commerce. Agata was working for clients such as Samsung, T-Mobile or IKEA. Since May 2019 she has been leading the digital and e-commerce team in LEGO for Poland, Ukraine and Baltics.
Filip Beznicki, Digital Growth Director, Saatchi & Saatchi.
Digital Growth Director at Saatchi Saatchi Poland Making sure that creativity finds the right place and time to be activated in digital.
In Saatchi&Saatchi responsible for digital offering of agency or selected clients, inspiring and co-creating creative work and making sure it is well activated inside the whole consumer
journey model.
Previously responsible for starting new digital creative business unit within media-focused organization (SMVG) and years of experience of handling biggest clients (Coca-Cola and P&G) from media strategy perspective at Starcom and Mediacom, winning many awards for campaigns that innovated how digital is used to build brands. Awards include several Effie Awards for clients like: Coca-Cola, Sprite, Puma, Head&Shoulders and others.
Member of jury for Mixx Awards from 2016; member of FORUM IAB (biggest digital marketing conference in Poland) policy council also from 2016.
In 2019 Saatchi&Saatchi for the first time in history won “Agency of the Year” title during
MIXX 2019 awards.
Branka Batričević, IMC Director – DRIVE Belgrade
Branka started her career in 2007, while working for McCann Belgrade. She obtained first marketing
knowledge on working with numerous local and international clients on the traditional ATL
communication channels.
Through work for the agencies MRM and DRIVE (Belgrade), she obtained experience in digital services
and resources management. While working as a team manager, her experience and knowledge helped
numerous local experts to start developing their skills.
Branka is focusing on project development as well as on her co-workers motivation for idea realization,
best solution findings and goal achievement. She is now responsible for implementation of IMC process,
by encouraging and supporting all local market teams to produce outstanding work.
Research Awards - Jury
Ben Geach, Senior Director, Global Product Strategy - Oracle Data Cloud
Ben leads Product Strategy internationally at Oracle Data Cloud. He spent the last decade working with the world’s leading brands and most innovative agencies to ensure their digital marketing reaches the right consumer, at the right time, with the right message.
Elizabeth Lane, Head of Research and Measurement - IAB UK
Elizabeth Lane leads the insights team at IAB UK as Head of Research & Measurement. She has worked in market research for over ten years, having previously worked at the Department for Digital, Culture, Media & Sport, the BBC, and Ipsos MORI. Specialising in research related to media and creative industries, at IAB UK she is responsible for ensuring the research and measurement programme will focus on the big issues facing digital advertising in the UK, as well as the priorities of IAB’s members.
Gryta Balseryte, Business Development Director - Gemius
Gryta Balseryte is Business Development Director for Audience Research Solutions as well as Regional Manager for Nordics at Gemius.
Gryta‘s 15 years of media experience is drawn from her roles in TV, Radio, Outdoor, Print and Internet markets. Before joining Gemius she was a Director of Sales Department at one of Lithuanian Print companies, Senior Key Account Manager at JCDecaux and Account Manager at one of the biggest TV companies in Lithuania.
Ms. Balseryte is working at Gemius for almost 9 years where she is responsible for business development of Gemius Audience Research product – gemiusAudience, which in the past years is transforming from purely internet audience research to full cross-media solution.
Phil Robinson, Head of Data Science and Insight EMEA, Bloomberg Media Group
An accomplished data science, research and insight leader experienced in combining traditional research methods with data analytics to answer complex business problems.
Phil currently leads Data Science and Insights for Bloomberg Media Group across EMEA. He spends the majority of time understanding audience behaviour and analysing content topics to ensure all marketing recommendations are based on evidence. He is a big advocate towards data informed storytelling and promotes a data driven mentality.
Phil began his career at Kellogg's, building econometric models to quantify sales impact and marketing ROI across the entire portfolio. The bright Lights of London soon called him, gaining brand strategy knowledge through leading international branding agency Design Bridge and more recently developed international award winning research to validate the commercial model and corporate strategy at News UK.
Virginia Alvarez, Executive Director, Marketing Intelligence, OMD EMEA
Virginia, Executive Director at OMD EMEA Marketing Intelligence, joined the OMD family 12 years ago. 19 years research experience within Media and International research agencies including Ipsos, TNS and MindShare working on quantitative, qualitative and media research. Based in London, she is responsible for delivering best in class insights across all OMD key clients. She also works in developing and servicing new Insight and business knowledge products.
David Goddard, Senior Director, Business Development for EMEA
David is DoubleVerify’s Senior Director, Business Development for EMEA, based in the
London office and is responsible for expanding partnerships with digital media and
technology companies.
DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry.
David is also the newly appointed Chair of IAB Europe Programmatic Trading Committee, a
multi-stakeholder group which aims to increase understanding of the programmatic
ecosystem, the impact it is having on digital advertising and influence industry initiatives to
improve.
Prior to DoubleVerify, David spent 5.5 years at BBC Global News and BBC Studios (formerly
known as BBC WorldWide), as Vice President Global Programmatic Strategy & Commercial
Development. Leading a global team of programmatic specialists tasked with driving the
adoption and growth of Programmatic revenue, whilst also exploring new monetization
opportunities within CTV and Audio.
Phil Sumner, Global Media Insight Director at Teads
Phil is Global Media Insight Director at Teads and has over 15 years’ experience in digital media and digital media research. He leads Teads’ research relationship with Global FMCG organisations and media agencies. Phil’s specialist area is around measuring digital and cross media reach, having produced various pieces of primary research and thought leadership in this area.
Before joining Teads, Phil worked for Nielsen for over 10 years within EMEA and APAC holding several senior commercial roles. During that time, he helped launched various new measurement services and currencies and helped many organisations improve the rigour by which they measure digital media.
Scott Joslin, Senior Vice President, Data Strategy, International, Warner Media
Named a 2019 top 10 data leader in the UK and bringing over 20 years of experience in Analytics, Research, Marketing and Sales Leadership, Scott is responsible for the oversight, direction, and management of WarnerMedia’s International data and data technology strategies, and data platform management for all its divisions. His team manage data as a strategic asset to drive revenue, increase yield on advertising inventory, and enable more targeted and efficient consumer marketing and commerce opportunities.
Before joining WarnerMedia, Scott was the commercial and operations head at Arrivalist - a mobile location-change attribution analytics start-up, based in New York.
Previous roles saw him responsible for overseeing the International advertising effectiveness efforts at comScore, and before that, his accomplishments in research and Business Intelligence at AOL included the completion of the world’s most extensive enterprise web analytics implementation at the time.
Before joining AOL, Scott held various data-based roles at some of Canada’s largest brands and agencies.
Scott earned his B.A., Bilingual, in Political Science from Glendon College, the internationally oriented bilingual campus of York University in Toronto. He has much love for great food, a story well told, music played loud, and boisterous laughter with family and friends.
Lisa Kalyuzhny, Senior Director, Advertising Solutions EMEA, PubMatic
Lisa is a business development and digital sales professional with international experience in ad tech and media. At PubMatic, she is responsible for driving the company’s key relationships with buy-side businesses, particularly agencies, trading desks, Demand Side Platforms and direct brands. Originally working for PubMatic in New York, she relocated to London three years ago to develop demand partnerships in the UK.
Prior to PubMatic she worked at IPG Mediabrands, managing digital media partnerships as well as agency relationships with the buying and planning teams nationally. She also spent over five years at Triton Media managing media clients domestically and internationally.
Lisa is also an active member of IAB Europe's Programmatic Trading Committee.
Louise Twycross, Lewis Head of Research, Wavemaker
Louise has over 20 years’ experience in media research, having held positions at Granada, Mirror Group Newspapers, IPC Media, MEC and Wavemaker.
She has led key projects including award-winning work on IPC’s Origin Panel, MEC’s research on personalised product placement (Project Slipstream), and WM Momentum; Wavemaker’s proprietary framework for generating purchase journey insight.
As Head of Research of Wavemaker UK's Audience Science team, Louise works across a range of new business and client projects including research for Beiersdorf, the Metropolitan Police Service, National Counter Terrorism Policing, BMW/MINI, the RAF and Royal Navy.
In her current role, Louise is responsible for providing quantitative and qualitative research solutions and her team use and champion the use of digital, search, social and research data to generate insights to better understand consumers and their purchase decision-making. The Audience Science team won the 2019 Mediatel Media Agency Team of the Year Award.
Louise’s industry commitments include participation in Bloom, the IAB and the Media Research Group. She also heads up WM Roots which champions cultural and ethnic diversity at Wavemaker and within the wider industry.
Rene Lamsfuss, Chief Analytics Officer, Publicis Media DACH
Rene is Chief Analytics Officer of Publicis Media DACH and Analytics & Research Lead for EMEA with close to 20 years of experience in advanced analytics, market & media research, data governance and data strategy.
Rene is leading within Publicis Media DACH the Media Analytics & Insights, Data Strategy and Advanced Analytics team since 2014 and is also responsible for Analytics & Research within EMEA. He has a data and analytics DNA, focusing on deep understanding of consumer behavior and their customer journey, the ROI of media investments as well as supporting the activation by personalisation@scale. Also Rene is the patron of the AI Masters Conference, one of the important conferences with regards to artificial intelligence in Germany.
Before he joined Publicis Media, Rene worked for Lycos, United Internet, NFO Infratest and Nielsen. At Nielsen he worked close to 7 years, leading Digital Product and Methodology within EMEA and later on responsible for Market Governance and Data Strategy in Europe. Within this role he was working for Nielsen in Brussels and supported European Commission, European Parliament, AMCHAM EU, ESOMAR and IAB Europe with data and insights into the media and research activities as well as with regards to data and market governance.
Additionally he is member of the Brand Advertising Committee within the IAB Europe, board member of the German Online Joint Industry Committee AGOF, member of the FOMA board (online media agency organization) and an active member of ESOMAR (world market research organisation).
