
IAB Europe's MIXX & Research Awards 2021 Are Now Open!
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. All European campaigns that have been entered into a digital award in a national or international award competition are invited to participate.
The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry.
Key Dates
- Early bird deadline - 12th March - discounted entry fee for being an early bird!
- Final deadline – Friday 16th April
- Extended deadline - Friday 23rd April
- Shortlist announced – W/C 17th May
- Winners announced – W/C 24th May
Enter the MIXX and Research awards now to inspire others, reward your team and gain pan-European recognition for your digital advertising campaigns or research projects.
Get started today!
- See our helpful entry checklist here.
- See below for the categories and Jury for both awards.
Category | Category description | Judging criteria |
Brand Advertising Campaign | Best use of media mix for brand building purposes. |
Each criteria will be scored out of 5.
|
Direct Response / Lead Generation Campaign |
Best use of digital advertising for direct response or lead generation campaigns. Best campaigns focused on generating direct response/ conversion/ purchase intent using a variety of digital advertising tools/mechanics etc. |
Each criteria will be scored out of 5.
|
Video Advertising | Best use of video advertising to deliver the highest level of consumer engagement. |
Each criteria will be scored out of 5.
|
Social Media | Best use of social media to deliver a high level of consumer engagement. |
Each criteria will be scored out of 5.
|
Search Advertising | Best use of search advertising to deliver the highest level of consumer engagement and return on advertising investment. |
Each criteria will be scored out of 5.
|
Branded Content | Best use of original, entertaining or informational content to deliver the highest level of consumer engagement. |
Each criteria will be scored out of 5.
|
Native Advertising | Best use of native advertising to deliver an effective campaign with the highest levels of consumer engagement. |
Each criteria will be scored out of 5.
|
Virtual and Augmented Reality or other New Technologies | Best use of VR, AR or other new technology that delivers a highly interactive or engaging consumer experience. |
Each criteria will be scored out of 5.
|
Campaign Effectiveness | Digital campaigns that have achieved effectiveness by meeting and exceeding their stated objectives including influencing the audience to impact brand (e.g. brand awareness, purchase intent) and sales metrics. |
Each criteria will be scored out of 5.
|
Integrated Advertising | Best campaign that delivers high levels of consumer engagement across multiple screens and platforms (either across digital or digital integrated with offline channels). |
Each criteria will be scored out of 5.
|
Effective Use of Data | Best use of data in clever or innovative ways to drive the effectiveness and success of a campaign. |
Each criteria will be scored out of 5.
|
Games & E-sports | Best campaign that promotes or uses games and e-sport in communication to a very specific target group e.g. players) to deliver the highest level of consumer engagement. |
Each criteria will be scored out of 5.
|
Influencer Marketing | Best influencer marketing campaign that delivers the highest level of consumer engagement and fulfills brand objectives. |
Each criteria will be scored out of 5.
|
Non-profit / Corporate Social Responsibility | Best campaign that has a positive impact on consumer behaviours and fulfills an organisations CSR objectives. |
Each criteria will be scored out of 5.
|
Digital Audio Advertising | Best use of digital audio advertising to deliver the highest level of consumer engagement and fulfill brand or sales objectives. |
Each criteria will be scored out of 5.
|
Digital OOH Advertising | Best use of digital OOH advertising to deliver the highest level of consumer engagement. |
Each criteria will be scored out of 5.
|
Offline Digitalisation | Best use of digital technologies such as Augmented Reality, QR codes for offline to online integration. |
Each criteria will be scored out of 5.
|
Product Innovation | Best new digital advertising or marketing product or format that adds value to the industry. |
Each criteria will be scored out of 5.
|
Digital Strategy Person of the Year | To acknowledge outstanding contributors in the field of digital advertising strategy. |
Each criteria will be scored out of 5.
|
Digital Creative Person of the Year | To acknowledge outstanding contributors in the field of digital advertising creativity. |
Each criteria will be scored out of 5.
|
[New] Best Use of CTV |
Best use of CTV advertising to deliver the highest level of consumer engagement. |
Each criteria will be scored out of 5.
|
Category | Category description | Judging criteria |
Brand Advertising Effectiveness | Projects that demonstrate the contribution of digital advertising to brand key performance indicators (KPIs) such as awareness, purchase intent or perception. |
Each criteria is weighted equally and will be scored out of 5.
|
Consumer Attitudes and Behaviour | Projects that shed light on consumer media consumption, their views on digital media and what this means for the advertiser. |
Each criteria is weighted equally and will be scored out of 5.
|
Cross-Media Measurement | Projects that demonstrate the application of cross-media measurement, this could include measurement of audiences, brand or sales metrics across media or screens. |
Each criteria is weighted equally and will be scored out of 5.
|
Digital Advertising Formats | Projects that include results on the consumer receptivity to or campaign effectiveness of specific digital advertising formats (i.e. video, display, social etc.). |
Each criteria is weighted equally and will be scored out of 5.
|
Data Effectiveness | Research that demonstrates how data (first, second or third) can improve digital advertising campaign performance. |
Each criteria is weighted equally and will be scored out of 5.
|
Research Innovation | Projects that encompass new and ground-breaking approaches to research methodology, data science or analysis, who is resetting their research toolkit around the new privacy paradigm. |
Each criteria is weighted equally and will be scored out of 5.
|
Audience Measurement | Projects that have contributed a significant development into how digital audiences are measured. This might be within a market, apply to a specific audience group or the measurement of audiences across specific devices. |
Each criteria is weighted equally and will be scored out of 5.
|
Best Use of Research Budget | Projects that have made use of a specified limited budget for a piece of research. Please ensure the budget range is specified. |
Each criteria is weighted equally and will be scored out of 5.
|
Digital Advertising and Marketing Industry Insights | Research projects that have delivered new insight and learnings about the digital advertising industry. |
Each criteria is weighted equally and will be scored out of 5.
|
[NEW] Digital Researcher of the Year | To acknowledge outstanding contributors in the field of digital advertising and marketing research. |
Each criteria is weighted equally and will be scored out of 5.
|
MIXX Awards Europe Jury
Research Awards Jury
