Interactive Advertising Bureau
25 October 2021

That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights

On 21st October, IAB Europe hosted its second Virtual CTV Event of 2021, and with over 350 people in attendance, it was a huge success!

Featuring a series of panel discussions and market deep dives from IAB Europe and IAB Europe member companies, the event uncovered key topics such as the CTV landscape in 2021 and beyond, the challenges and opportunities that come with measuring CTV campaigns, brand safety, and brand suitability for CTV, and the latest updates for capturing user consent in this channel.

A big thank you to our event partners Magnite and OneTrust for helping to make this event possible. 

In this post, you will find an overview of each of the sessions covered, as well as video recordings for you to view in your own time. Enjoy!

Watch the full event recording here.

Opening Keynote: The CTV Landscape

Daniel Knapp, Chief Economist, IAB Europe

In the opening keynote, our Chief Economist, Daniel Knapp presented an overview of the latest stats and facts from the CTV ecosystem.

Watch the session recording here.   

Panel 1: The CTV Landscape in 2021 and Beyond 

The first panel session of the event addressed the latest developments helping to shape the CTV landscape. They looked at partnerships, players, and performance in CTV advertising. 

Daniel Knapp, Chief Economist, IAB Europe moderated this panel and was joined by:

  • Edward Wale, Managing Director, CTV, EMEA, Magnite
  • Patrick Morrell, Director of Inventory Partnerships, The Trade Desk 
  • Vicky Fox, Chief Planning Officer, OMD
  • Bart Sieswerda, Director Business Development Benelux & Nordics, Rakuten Advertising

Watch the session recording here

Panel 2: Challenges and Opportunities for Measuring CTV Campaigns

In this panel, experts discussed the biggest challenges for our industry when it comes to CTV and cross-screen measurement. They discussed what hurdles currently exist and what needs to be done to overcome them. Can the industry come together to tackle this? Who is best placed to lead this initiative?

Anita Caras, Research Director, Yahoo! moderated this session and was joined by:

  • Paul Goode, SVP Strategic Partnerships, Comscore
  • Kristanne Roberts, Product Management Director, Kantar
  • Alexandre Nderagakura, Technical Director, IAB Europe

Watch the session recording here

Panel 3: Brand Safety and Suitability For CTV

Following on from the release of IAB Europe’s Guide to Brand Safety in CTV, the panel discussed the latest technological advancements for ensuring brand-safe placements in CTV. They also discussed how brand suitability can be applied to CTV campaigns, sharing best practices and examples.

Justin Adler-Swanberg, Director, Marketplace Quality, MediaMath moderated this panel and was  joined by:

  • John Ross, Director, Product Strategy, DoubleVerify
  • Carla Lawrence, Head of Operations, Finecast
  • Janelle De Rivera, Director of Product Management, Moat Analytics (Oracle Advertising)

Watch the panel session here 

Closing Keynote: How to Collect Consent & Preferences in  CTV Applications with OneTrust

In this session, Lukas Rottleb, Solutions Engineering Lead from OneTrust discussed the immense growth, opportunities, and challenges for OTT, and receive a deep dive into OneTrust’s OTT App Compliance solution that enables publishers and advertisers to capture consent and preferences from within OTT applications and CTV environments to support compliance with GDPR, CCPA, IAB TCF 2.0 and more.

Watch the session recording here

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