Interactive Advertising Bureau
15 November 2021

That's a Wrap! Check Out the Virtual Programmatic Day Highlights

Let's take a look back to 11th November when IAB Europe hosted the second Virtual Programmatic Day of 2021. With over 540 people in attendance, it was a huge success and a truly insightful day.

The Virtual Programmatic Day brought together industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. A brilliant Keynote presentation and five riveting panel discussions and audience Q&As were heard, making it a fully interactive and engaging experience for all who joined.

Topics on the agenda included; what the programmatic advertising landscape in Europe looks like today, the latest developments as we transition into a post-third-party cookie era, how the TCF will work in a post third party cookie world, programmatic creativity, and all the buzzwords and big themes you need to know as we move into 2022.

A big thank you to our event partners OneTrust for helping to make this event possible!

In this post, you will find an overview of each of the sessions covered, as well as video recordings for you to view in your own time. Enjoy!

Watch the full event recording here.

Opening Keynote: The European Programmatic Advertising Landscape 

Daniel Knapp, Chief Economist, IAB Europe and David Goddard, Vice President of Business Development, DoubleVerify

In the opening keynote, Daniel Knapp and David Goddard shared the results of the Attitudes to Programmatic Advertising Report and Programmatic Ad Spend Report, revealing the latest trends, challenges, and opportunities in programmatic advertising today. 

Watch the session recording here.   


Panel 1: The European Programmatic Advertising Landscape – Latest findings 

The first panel session of the event discussed the results shared in the opening keynote presentation and addressed the opportunities, barriers, and trends within Programmatic advertising.

Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic moderated this panel and was joined by:

  • Hannah O’Neill – VP Agency Partnerships, Amobee 
  • Wayne Tassie – Lead Sales Director, EMEA, DoubleVerify
  • Alex McGibbon, Vice President, Client Solutions, Xaxis 
  • Menno Ovaa, Digital Sales Director, DACH, Nordics and Benelux, RTL AdCon

Watch the session recording here.


Panel 2: Post Third-Party Cookie World – Are We Still on Track?

The second panel of the day explored the status of the different solutions and industry initiatives being worked on to ensure our industry is on track to deliver privacy-first ad experiences.

Moderated by Andrew Hayward-Wright, Partnerships Director, SeenThis and Programmatic Advisor, IAB Europe, this panel also featured:

  • Nick Welch – Programmatic Director, Northern Europe, Integral Ad Science (IAS)
  • Zachary Faruque – Offering Manager, OneTrust
  • Hilary Umeh – Senior Director, Business Development, The Trade Desk

Watch the session recording here.


Panel 3: The TCF in a Post Third-Party Cookie World

Following on from the previous discussion, this panel continued the conversation by debating how the TCF will work with new privacy addressability solutions and explored what consent will look like in the post-third-party cookie era.

Moderated by Thomas Mendria, VP Publisher, Central Europe, Head of External Relations EMEA who was joined by:

  • Fiona Campbell-Webster – Chief Privacy Officer, MediaMath
  • Jacques Edeling – Programmatic Group Director, Starcom
  • Elena Turtureanu, Senior Compliance Counsel, Adform

Watch the panel session here


Panel 4: Programmatic Creativity

In a world where advertisers are fighting for consumers’ attention, how can technology and data be delivered via programmatic help to power creatives that resonate with audiences? What new innovations are helping advertisers to deliver their creatives more effectively? These are just some of the questions that were explored in this session.

Emanuela Recalcati, Director Creative Solutions, and Supply, EMEA, Xaxis moderated this panel and was joined by: 

  • Amanda Cohrs, Senior Consultant – Global Programmatic Advertising, ShowHeroes Group
  • Clare Ritchie, Global Head of Programmatic, MediaCom
  • Vytautas Paukstys, Founder, Eskimi

Watch the panel session here


Panel 5: Tackling 2022 buzzwords – the big themes coming up

In the final session of the day, our panel of experts explored the big industry buzzwords we need to be familiar with and the themes that we should be focusing on as we enter 2022 and beyond.

Our moderator Sara Vincent – Senior Director, Strategic Partner Development, Index Exchange led this discussion and was joined by:

  • Filippo Gramigna – CEO, Audiencerate
  • Krzysztof Lis – Partnerships & Consultancy Expert, Yieldbird
  • Amina Begum – Director Solutions Consulting, Xandr
  • Charlotte Havard – Customer Success Manager, Scibids

Watch the session recording here.

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