Blog Archive

IAB Europe Report: European Online Advertising Spend 2014

IAB Europe, in collaboration with IHS Technology, has published the AdEx Benchmark 2014 Report – …

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IAB Europe Report: European Programmatic Market Sizing 2013

The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 …

IAB Europe Report: European Programmatic Market Sizing 2013 Read More »

The Consumer Barometer tool

The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has …

The Consumer Barometer tool Read More »

IAB Europe White Paper: Introduction to Programmatic Trading

The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of …

IAB Europe White Paper: Introduction to Programmatic Trading Read More »

IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …

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IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …

IAB Europe Brand Builders Executive Summary Read More »

How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

How has the Directive been transposed across Europe? Read More »

IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …

IAB Europe Reports: European Advertising spend 2008-2013 Read More »

Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …

Millward Brown Research: AdReaction Video Creative in a Digital World Read More »

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New ‘Post Third-Party Cookie’ Taskforce for IAB Europe & National IAB Members

IAB Europe in partnership with IAB France are pleased to announce the launch of a …

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Interact Online! Meet The Speaker – Oliver Whitten, COO at Adform

On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …

Interact Online! Meet The Speaker – Oliver Whitten, COO at Adform Read More »

IAB Europe’s Chief Economist Discusses The Impact of COVID-19 on Ad Expenditure and The Digital New Normal

IAB Europe’s Chief Economist Discusses The Impact of COVID-19 on Ad Expenditure and The Digital New Normal

As part of its Global Ad Trends series, WARC spoke to industry leaders for insight …

IAB Europe’s Chief Economist Discusses The Impact of COVID-19 on Ad Expenditure and The Digital New Normal Read More »

Interact Online! Meet The Speaker – Mark Howe, Managing Director EMEA Agencies at Google

Interact Online! Meet The Speaker – Mark Howe, Managing Director EMEA Agencies at Google

On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …

Interact Online! Meet The Speaker – Mark Howe, Managing Director EMEA Agencies at Google Read More »

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Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards!

We are delighted to announce the shortlist of finalists for our prestigious MIXX Awards Europe …

Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards! Read More »

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Annual IAB Europe Attitudes to Programmatic Survey is now open!

IAB Europe’s annual industry benchmark survey on the development of programmatic in Europe is now …

Annual IAB Europe Attitudes to Programmatic Survey is now open! Read More »

Member Guest Blog Post: Cookies and Chrome – putting the user first

Member Guest Blog Post: Cookies and Chrome – putting the user first

Sharon Marshall, Director EMEA Partnerships Solutions – Data Trust at Google, spoke at the IAB …

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Transition Period for TCF v2.0 – Updated Timeline & New Deadline

Transition Period for TCF v2.0 – Updated Timeline & New Deadline

As we approach the switch over from the Transparency & Consent Framework (TCF) v1.1 to …

Transition Period for TCF v2.0 – Updated Timeline & New Deadline Read More »

The IAB Europe Transparency & Consent Framework (TCF) Steering Group votes to extend technical support for TCF v1.1

The IAB Europe Transparency & Consent Framework (TCF) Steering Group votes to extend technical support for TCF v1.1

The IAB Europe Transparency & Consent Framework (TCF) Steering Group votes to extend technical support …

The IAB Europe Transparency & Consent Framework (TCF) Steering Group votes to extend technical support for TCF v1.1 Read More »

IAB Europe Launches Comprehensive Guide to Navigating the ‘Post Third-Party Cookie Era’

IAB Europe Launches Comprehensive Guide to Navigating the ‘Post Third-Party Cookie Era’

AUTHORED BY INDUSTRY LEADERS FROM ACROSS THE VALUE-CHAIN ENSURES GUIDE IS APPLICABLE FOR ENTIRE ECOSYSTEM …

IAB Europe Launches Comprehensive Guide to Navigating the ‘Post Third-Party Cookie Era’ Read More »