Interactive Advertising Bureau
22 April 2020

IAB Europe Poll Results - The Impact of COVID-19 On Our Industry

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the introduction of the GDPR, we have all had to be agile, adapting quickly to the constantly evolving ecosystem. However, COVID-19 will test our industry more than ever.

To measure the impact that the pandemic is set to have on our industry, IAB Europe conduced some research in April. Through an online poll, respondents were asked a series of questions to measure the impact of COVID-19 on employment, investment and market confidence. This research is a part of IAB Europe's commitment to support and inform members with the latest economic insights and forecasts on the impact that COVID-19 will have on our industry. It follows on from the dedicated Economic Trends Forum we held on Tuesday 21st April. 

The following results are based on the responses from the 183 people from across Europe who completed the poll. Key results are enclosed in the following interactive infographic. You can see the buy and sell-side responses by clicking between the two stakeholders on the graphs. The full results are available to logged in IAB Europe members here.







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