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IAB Europe Poll Results – The Impact of COVID-19 On Our Industry

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the introduction of the GDPR, we have all had to be agile, adapting quickly to the constantly evolving ecosystem. However, COVID-19 will test our industry more than ever.

To measure the impact that the pandemic is set to have on our industry, IAB Europe conducted some research in April. Through an online poll, respondents were asked a series of questions to measure the impact of COVID-19 on employment, investment and market confidence.

The following results are based on the responses from the 183 people from across Europe who completed the poll. Key results are enclosed in the following interactive infographic.

IAB Europe members can access the full results by logging in and scrolling to the bottom of this page.

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