Interactive Advertising Bureau
20 April 2020

Transition Period for TCF v2.0 – Updated Timeline

As we approach the switch over from the Transparency & Consent Framework (TCF) v1.1 to TCF v2.0, we wanted to update you on the revised timeline which has taken into account the impact of COVID-19 on stakeholder’s operations.

In their recent monthly meeting, The TCF Steering Group (SG) discussed revising the timeline to accommodate requests from some group members who had asked for more flexibility in the timeline due to the unexpected pressures of the pandemic.

Please see below the revised timeline that we hope will allow CMPs, Vendors and Publishers more time to successfully implement TCF v2.0. We remain committed to supporting all stakeholders during the switchover to TCF v2.0, so will be monitoring the pandemic situation closely.


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