Interactive Advertising Bureau
10 June 2022

Interact 2022 - Day Two Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid!

We finally got the chance to bring leaders from across the digital advertising and marketing ecosystem together! Thanks to the support of our sponsors and media partners, and the wonderful team at IAB Spain, we enjoyed two days of keynote speeches, panel discussions and networking under the central theme of Driving the Next Decade’. 

Check out the full highlights video here

On day two, we turned our attention to premium publisher business models, AI, sustainability, and the TCF. If you missed it, not worry, here you can find an overview of each session, along with some video highlights. 

Open for Business: The Value of the Premium Publisher Business Model in Digital Advertising -  Keynote presentation with Anthony Crocker, Head of Commercial Success, Digital Innovation, The Telegraph

We opened with an engaging keynote presentation from Anthony Crocker, Head of Commercial Success, Digital Innovation, The Telegraph, who talked all about the role advertising plays in a subscription-first strategy.

With the impending deprecation of the third-party cookie, he looked into the value of first-party data and the part it plays in future-proofing advertising delivery, how premium publisher insights can encourage advertising investment in quality journalism and shared the key success metrics in a premium publisher environment that you need to know today.

Watch the recording here. 

View the presentation here. 

How are Premium Publisher Advertising Models Evolving?

Next, we heard from a panel of experts on How premium publishers are evolving their advertising business models. The panel looked at  first-party data strategies as well as innovations in areas such as branded content, eCommerce, and partnerships.

Moderated by Constantine Kamaras, Chairman Emeritus, IAB Europe, the panel featured:

  • Anthony Crocker, Head of Campaign Innovation, Commercial Innovations, The Telegraph
  • Nick Welch, Head of Programmatic and Publisher Development, Integral Ad Science (IAS)
  • Maylis Chevalier, Director of Innovation and Digital Product, Vocento Group
  • Augustin Decré, Managing Director – Southern Europe, Index Exchange

Watch the recording here.

Connecting the Dots in a Digital Age: Reboot, Reconnect and Re-engage, the AI way - Keynote Presentation with Artur Semionov, Director of Product & Innovation at Xaxis EMEA

The digital advertising landscape is still very much a fragmented ecosystem, with new platforms, channels, and wall gardens. To deliver outstanding outcomes/performance you have to be the best at connecting the dots: between platforms, between channels, between media and creative…it can be a daunting task. What is the best way for brands to deliver an impactful customer journey, and how can AI help transform performance metrics to a higher quality value intrinsic to the planning stage?

In this session with Artur Semionov, Director of Product & Innovation at Xaxis EMEA, will reboot your thinking of AI.

Watch the recording here.

View the presentation here.

Building the Next Generation of Personal Data Platforms - Keynote presentation with Roberto González, Senior Researcher and Data Scientist at NEC Laboratories -

In this session, Roberto walked us through EasyPIMS: A privacy preserving data platform.

EasyPIMS is an experimental platform that allows any citizen using the Internet to obtain benefits (prizes, sweepstakes) by sharing their personal data in a transparent and privacy-friendly way. It connects companies and organisations that need data with people who want to give their data in exchange for prizes.

Watch the recording here.

View the presentation here. 

Introduction to Sustainability

Partnerships Director at SeenThis & Programmatic Advisor at IAB Europe, Andrew Hayward-Wright, gives us an insightful introduction to sustainability. A topic we cannot and will not avoid.

Watch the recording here.

View the presentation here.

Keynote presentation - Sustainability at Google - with Adam Elman, Head of Sustainability at Google EMEA

After an Introduction to Sustainability in Digital Advertising with Andrew Hayward-Wright, Adam Elman joined us from Google to expand on the following principle: At Google, we build technology that helps people do more for the planet.

He told us that operating Google business in an environmentally sustainable way has always been a core value. Google says there’s a lot to be proud of—but there’s also a lot more important work to do. 

“We unify our practices, partnerships, and products around a single mission — to foster sustainability at scale. By organizing information about our planet and making it actionable through technology, we help people make a more positive impact together."

Watch the recording here.

The Time to Act is Now: How Can We Address Sustainability in Digital Communication?

From websites to digital advertising, all digital communication activities have a carbon footprint that could be influenced. In this session, our panel of experts discussed different aspects of sustainability in digital communication, and why it matters to our industry today. They debated the possible ways that we can make positive changes and look at what can be done as an industry to help ensure a sustainable future of our planet.

Moderated by Charlotte Bricard, Editorial Director and Interact host, the panel featured:

  • Andrew Hayward-Wright, Partnerships Director, SeenThis & Programmatic Advisor, IAB Europe
  • Brian O'Kelley, CEO & Co-Founder, Scope3
  • Laura Wade, Head of Sustainability, Essence
  • Alexander Kiock, Vice Chairman, BVDW
  • Gonzalo González Solá, Global Head of Marketing - Marketing & Digital Sales Project Lead, BBVA

Watch the recording here.

The Latest Developments and Evolution of the TCF

In our last session of the day a panel of experts took a deep dive into the Transparency & Consent Framework (TCF), discussing the latest updates to the framework in relation to the APD action plan. 

They shared how it is being adapted for a post third-party cookie world and uncovered how else it is evolving to work with new developments and innovations in digital advertising. 

Christoph Zippel, Senior Legal Counsel, RTL & Chair of IAB Europe's Policy Working Group moderated this session and was joined by:

  • Stefanie Beckmann, Director, Digital Media Ecosystem, Seven.One Entertainment Group GmbH
  • Ninon Vagner, Privacy Director, IAB Europe
  • Julien Delhommeau, Staff Systems Architect, Xandr & Chair of IAB Europe Framework Signals Working Group

Watch the recording here.

Thanks so much to everyone who joined us and thank you to all of the amazing speakers who came together from across Europe and beyond to share their insights and expertise. With over 275 people joining over the two days, we are delighted to call it a great success.

We hope you will be able to join us next year! Stay tuned for the reveal of the next location and get ready to pop the date in your diary as we prepare for Interact 2023.


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