IAB Europe is delighted to announce the shortlist of finalists for the prestigious MIXX Awards Europe and IAB Europe Research Awards. The annual award competitions showcase the very best of digital advertising from across Europe and the winners will be announced at IAB Europe’s annual Interact conference in Madrid on 25th May 2022!
#choosetovote
Skapto, proof.
Supporting video: https://www.youtube.com/watch?v=_8k6gVypwZo
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Beko Sustainability Launch: Connections
Arcelik AS, Seyhan Lee, Ingage Media
Supporting video: https://vimeo.com/632848432/c9dd3ce588
The InGame Billboard
CANAL+, Havas Play
Supporting video: https://youtu.be/O6jmJ37cYHo
The perfect “angle” is round!
Goody's Burger House, Mig Media
Supporting video: https://youtu.be/sXTMF57GT64
The Launch of an Irish Legend
Supporting video: https://www.youtube.com/watch?v=dPutUBnqt7A
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
"Coca-Cola Zero Summer Campaign - "Mille"
Coca-Cola Italia, MediaCom Italia s.r.l., Dream of Ordinary Madness s.r.l.
Gestes de Ménages (Daily Habits) by EDF
Électricité De France, Native, Havas Media
How to Become the Green Reference for Consumer in the French Retail
Carrefour, Arena Media
Supporting video: https://youtu.be/jONYcCN7c6E
Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team
Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch
Supporting video: https://vimeo.com/683840480/80ea527c59
A Better Way
Hyundai Motor Europe, Warner Bros. Discovery with Havas Media Group
Supporting video: https://youtu.be/6GptYT89WYw
The Toughest – From Domino’s Pizza to Twitch
Domino's Pizza, Arena Media
Supporting video: https://youtu.be/k4lDx_QsEjY
#soundOFF
Four Paws Bulgaria, proof.
Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
From Zero to Superhero
HealthLabs, Adequate
Supporting video: https://adequate.click/HL2021
Vodafone reaches gamers and heavy streamers on Samsung TV Plus
Vodafone, Samsung Ads
Supporting video: https://assets.mediafly.com/l/M9wf3NtgkanG
Listen up! We have a vaccine for you
Health Service Executive (HSE), Spark Foundry, part of Core
New chapter
Us, kids, Together Advertising
Supporting video: https://youtu.be/iwGgLV5t8GA
“Digitalization is the core” Podcast Series
Vodafone, Carat, VMLY&R Turkey
Supporting video: https://youtu.be/KN_4jWqk0EA
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
BMW
BMW, Hype, Smartis
Supporting video: https://www.youtube.com/watch?v=oPjaSLsxnTo
Your blood saves lives
National Blood Center, Screen Network, Screen Network
Supporting video: https://www.youtube.com/watch?v=zkoDmW5yTmY
Appenzell aerial cableways - dynamic weather combination case
Appenzeller Luftseilbahnen, AIM3, Team Koller, Splicky
Supporting video: https://studio.aimmm.live/media/1035/2021/16374896187046.mp4
Vodafone Evde Fiber
Vodafone, Carat, VMLY&R Turkey
Supporting video: https://www.youtube.com/watch?v=GQVC-L-Zsnw
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
Fast & Delicious
Little Caesars, Karbonat, Hype
Supporting video: https://www.youtube.com/watch?v=mB41kEfZWMY
POCO X3 - Exactly What You Need
Info Quest Technologies, Cambo Advertising Agency, TEMPO OMD Hellas
Supporting video: https://youtu.be/tke-O9nhlIU
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Online Media for Sales Program
Michelin, Havas Media
SELL IT ON sahibinden.com (İKİNCİ EL SATICI)
Sahibinden, Rafineri
Supporting video: https://youtu.be/d17pgcpFp5k
Online Media for Sales Program
Michelin, Havas Media
Pulitzer algorithm by Coca-Cola
Coca-Cola, MediaCom Switzerland and Austria
Supporting video: https://youtu.be/LN5LJ1cAyu4
ŠKODA ENAYQ iV launch campaign
ŠKODA, MediaCom Switzerland
Supporting video: https://youtu.be/NVzQ87SXQXY
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Fast & Delicious
Little Caesars, Karbonat, Hype
Supporting video: https://www.youtube.com/watch?v=mB41kEfZWMY
Warka Planet of Gamers
Warka / Grupa Żywiec, Gameset, 2012 Agency Starcom, Frenzy
The Toughest – From Domino’s Pizza to Twitch
Domino's Pizza, Arena Media
Supporting video: https://youtu.be/k4lDx_QsEjY
Little Headhunters powered by LinkedIn
The Foundation K.I.D.S., Publicis Worldwide Poland, PR Agency - MSL Group Poland
Supporting video: https://youtu.be/4MH2RpTuhP4
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
The Launch of an Irish Legend
KFC, Zenith, part of Core
Supporting video: https://www.youtube.com/watch?v=dPutUBnqt7A
#21DayChallenge
DOĞADAN FOOD PRODUCTS, STAY INFLUENCE
Supporting video: https://youtu.be/UOe2JoMZ09w
Vodafone, Ubisoft, and Anzu make history with the world’s first programmatic in-game PC ad campaign
Supporting video: https://www.youtube.com/watch?v=eYKFzr5f060
Security Trophy
Credit Agricole, Havas Play, Havas Media and Native for Crédit Agricole
Supporting video: https://youtu.be/1qzfv9RGPU4
The InGame Billboard
CANAL+, Havas Play
Supporting video: https://youtu.be/O6jmJ37cYHo
ERBUD - recruitment campaign in gaming
ERBUD, Gameset
Supporting video: https://www.youtube.com/watch?v=IPsOCnSVFNY
Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team
Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch
Supporting video: https://vimeo.com/683840480/80ea527c59
Fast and Furious, an Omnichannel story
Universal Pictures, Xaxis, Mediacom
Martini Discovers New Channels to Reach, Reward and Engage Fans
Martini & Stampix, AMV/BBDO (UK), OMD
Supporting video: https://youtu.be/-arRluSKcV4
The perfect “angle” is round!
Goody's Burger House, Mig Media
Supporting video: https://youtu.be/sXTMF57GT64
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
Non-Profit / Corporate Social Responsibility
The First Smart Forest
Vodafone, Sunshine Digital
Supporting video: https://www.youtube.com/watch?v=IIfYX63OPXo&t=2105s
FootballCan 2041
Banco Santander, Havas, Arena Media
Supporting video: https://youtu.be/v1CTpeAwxpU
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
#soundOFF
Four Paws Bulgaria, proof.
Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s
FIZZ UP STUDIOS: The first TikTok challenge in real life
Pepsi Romania, Leo Burnett Bucharest, OMD
Supporting video: https://www.youtube.com/watch?v=VS9J3x2jsmU
Hyundai Mobility Adventure on Roblox
Hyundai Motor Group, Havas Global and INNOCEAN
Supporting video: https://youtu.be/qaPQjqGULv0
The InGame Billboard
CANAL+, Havas Sports & Entertainment
Supporting video: https://youtu.be/O6jmJ37cYHo
Fast and Delicious
Little Caesars, Karbonat, Hype
Supporting video: https://www.youtube.com/watch?v=mB41kEfZWMY
How to scale your brand search campaigns through a data-driven approach
YOXO by Orange Romania, Vână Animations, Data Revolt Agency
Supporting video: https://youtu.be/5ibNsPpXlko
Going for gold: Backing winners, not losers
Aviva Ireland, Zenith, part of Core
The Toughest – From Domino’s Pizza to Twitch
Domino's Pizza, Arena Media
Supporting video: https://youtu.be/k4lDx_QsEjY
BETANOSNATCH
Betano, KUBIS
Supporting video: https://www.youtube.com/watch?v=c5IynEzL5r8
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
Alonso 2022
Alpine, Havas, Havas Play
Supporting video: https://youtu.be/1bUPlmpPM8E
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Full Ace with TikTok!
2ploGemista Papadopoulou/E.J.Papadopoulos S.A., 4WiseMonkeys, Tempo OMD Hellas
Supporting video: https://youtu.be/ah08aCkJiaU
#TogetherWeCan realize dreams using Vodafone 5G technology!
Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul
Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be
SELL IT ON sahibinden.com (İKİNCİ EL SATICI)
Sahibinden, Rafineri
Supporting video: https://youtu.be/d17pgcpFp5k
#TogetherWeCan realize dreams using Vodafone 5G technology!
Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul
Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
Digital Security Platform
Aksigorta, Hogarth Worldwide, Mediacom
ERBUD - recruitment campaign in gaming
ERBUD, Gameset
Supporting video: https://www.youtube.com/watch?v=IPsOCnSVFNY
Marko Matejčić
Global Product Strategy Director
MediaCom Global
How AR Gamification helped drive consumers in-store
Yahoo Inc, Lavazza, OnDevice, BlockV
Measuring the impact of viewability & duration on digital video advertising effectiveness
Médiamétrie in partnership with Integral Ad Science (IAS)
Kantar’s Media Reactions 2021: find out where great ads thrive
Kantar
Supporting video: https://www.youtube.com/watch?v=3c-GG6tC7eQ
The impact of diversity in tv-advertising
Annalect Netherlands
The Awareness Impact Tool, the revolution in awareness planning
Wavemaker, Xaxis and Finecast
Supporting video: https://www.youtube.com/watch?v=UjpM4UyTnKE
26% increase in conversions for Renault using privacy safe Multi-Touch Attribution
Renault NL, Annalect NL, OMD Netherlands
The effectiveness of TikTok for Doritos
Annalect Netherlands & PepsiCo Netherlands
Beyond the Cookie: The Future of Advertising for Marketers and Publishers
Lotame
ConTech Queries
Media1: Roman Breithofer, Head of Digital Media, zulu5: Andreas Gysler, Managing Director, Wirtschaftsuniversität Wien: Nadia Abou Nabout, Head of Institute for Interactive Marketing & Social Media, Copenhagen Business School: Edlira Shehu, Associate Professor
Pringles - Measuring the Real Impact of AR
Supporting video: https://youtu.be/eWJsqnxsI7c
Audience panels, a way to replace the vanishing user data
Médiamétrie, Implcit
ConTech Queries
Media1: Roman Breithofer, Head of Digital Media, zulu5: Andreas Gysler, Managing Director, Wirtschaftsuniversität Wien: Nadia Abou Nabout, Head of Institute for Interactive Marketing & Social Media, Copenhagen Business School: Edlira Shehu, Associate Professor
