Interactive Advertising Bureau

Blog Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog Archive

Guest Member Blog Post with Freewheel - Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

Lauren Wakefield
|
08/09/2023
  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations […]

DMEXCO 2023 – The Highlight Event of Digital Marketing

Amy Mazzola
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04/09/2023
  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading businesses and pioneers from the […]

Back to School: 101 Industry Guidance to Prep You For the New Season

Lauren Wakefield
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31/08/2023
As summer vacations draw to a close and we gear up for an exciting new season in the world of […]

IAB Europe Welcomes New Retailers to its Retail Media Working Group

Amy Mazzola
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31/08/2023
  IAB Europe is pleased to welcome three new retailer members to its Retail Media Working Group; ICA, Schwarz Media […]

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

Amy Mazzola
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24/08/2023
  Join us for a special two part webinar series dedicated to Google Privacy Sandbox Testing. The webinars will provide […]

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

Amy Mazzola
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24/08/2023
  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the […]

IAB Europe’s Unmissable Upcoming H2 Events!

Amy Mazzola
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14/08/2023
  Summer may be coming to an end but fear not as we have a variety of great events popping […]

Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing

Amy Mazzola
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08/08/2023
  In this week’s member guest blog post we caught up with James Allison, Director of Partnerships at Advertima. In […]

Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential

Amy Mazzola
|
02/08/2023
  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term that has gained significant attention […]
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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