Blog Archive
Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0
The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …
Member Guest Blog: Admitad owner invests $3M in LetyShops
Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …
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IAB Europe talks to WARC about using digital advertising to deliver brand outcomes
WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …
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Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors
Are you a vendor and want to know how to implement the TCF? Check Out …
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New Member Research – SpotX’s Connected TV Viewership Report
Connected television (CTV) has been considered the new kid on the block since its emergence …
New Member Research – SpotX’s Connected TV Viewership Report Read More »
New Member Research – Facebook’s ‘Global State of Small Business Report’
Small businesses are the heart of our communities – and they are the unsung heroes …
New Member Research – Facebook’s ‘Global State of Small Business Report’ Read More »
Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)
The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, …
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Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …
Member Guest Blog Post: Responsible Marketing with First-Party Data
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …
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GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR
IAB Europe works to provide analysis and guidance on the interpretation and application of EU …
GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR Read More »
IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up
IAB Europe’s second VPD of 2020 took place on the 19th of November and what …
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IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Keynote – Wrap-Up
IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …
IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Wrap-Up
IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …
IAB Europe Virtual Programmatic Day H2 2020 – Programmatic Advertising Beyond Third-Party Cookies Wrap-Up
IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …
IAB Europe Virtual Programmatic Day H2 2020 – TCF v2.0 Wrap-Up
IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …
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IAB Europe Virtual Programmatic Day H2 2020 – SSP Data Best Practices Wrap-Up
IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …
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IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up
IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …
IAB Europe Releases a Buyer’s Guide to Digital Audio
Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising …
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IAB Europe Releases a Guide to Programmatic Out of Home Advertising
AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS …
IAB Europe Releases a Guide to Programmatic Out of Home Advertising Read More »