Blog Archive

IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November …

IAB Europe Welcomes New Chair of the Programmatic Trading Committee Read More »

Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs

  In this week’s member-guest blog post, we hear from Filippo Gramigna, CEO at Audiencerate. …

Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs Read More »

Have Your Say in IAB Europe’s Annual Industry Polls

Have your say in IAB Europe’s Annual Industry Polls – Brand Safety and Post Third-Party …

Have Your Say in IAB Europe’s Annual Industry Polls Read More »

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas

IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming …

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas Read More »

Member Guest Post with Criteo – Five Addressability Misconceptions in Advertising Today

In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy …

Member Guest Post with Criteo – Five Addressability Misconceptions in Advertising Today Read More »

E-commerce Germany Awards are back to business!

Despite a long break from physical events, E-commerce Germany is back and ready to go! …

E-commerce Germany Awards are back to business! Read More »

That’s a Wrap! Check Out the Virtual Programmatic Day Highlights

Let’s take a look back to 11th November when IAB Europe hosted the second Virtual …

That’s a Wrap! Check Out the Virtual Programmatic Day Highlights Read More »

The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee

Since Google announced that third-party cookies were to become obsolete – extended now to 2023 …

The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee Read More »

Member Guest Post with PubMatic – Demystifying Mobile In-App Advertising

In this week’s member-guest blog post, we hear from Anna Sikora, Client Services Partner at …

Member Guest Post with PubMatic – Demystifying Mobile In-App Advertising Read More »

iab-logo

DSA: The State of Play Ahead of the EP Plenary Vote

The Digital Services Act (DSA) is poised to shape Europe’s digital future for decades to …

DSA: The State of Play Ahead of the EP Plenary Vote Read More »

iab-logo

The Four Pillars of the Future Advertising Ecosystem

We are jumping into the new year with a wonderful new guest blog post from …

The Four Pillars of the Future Advertising Ecosystem Read More »

iab-logo

Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List

After a relaxing Christmas break, it’s time to consider what the new year has to …

Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List Read More »

iab-logo

Will There Be Retail-Santa This Year?

In this week’s member blog post, Igor Gubin, Region Manager Europe at Admitad, discusses the …

Will There Be Retail-Santa This Year? Read More »

iab-logo

That’s a Wrap! IAB Europe 2021 Highlights

The always delightful Christmas celebrations are upon us and a new year is fast approaching. …

That’s a Wrap! IAB Europe 2021 Highlights Read More »

iab-logo

DSA IMCO vote: IAB Europe commends avoidance of a ban on “targeted” ads but warns of overlap and contradictions with existing data protection law

14 December 2021, Brussels, Belgium – IAB Europe issued a cautious welcome to the report …

DSA IMCO vote: IAB Europe commends avoidance of a ban on “targeted” ads but warns of overlap and contradictions with existing data protection law Read More »

iab-logo

Member Guest Post with The Trade Desk – Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side

In this week’s member blog post, we hear from Philippa Snare, SVP EMEA at The …

Member Guest Post with The Trade Desk – Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side Read More »

iab-logo

The True Value of Digital Advertising Has Come into Sharp Relief

In this blog post, as featured in the EU Observer, IAB Europe’s Director, Public Policy, …

The True Value of Digital Advertising Has Come into Sharp Relief Read More »

iab-logo

IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available

One of the key objectives of IAB Europe and the National IABs is to build …

IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available Read More »

iab-logo

IAB Europe Releases New Guide to Native Advertising

The guide provides up-to-date insight into native ad formats and key considerations and best practices …

IAB Europe Releases New Guide to Native Advertising Read More »