Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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October 17, 2024

IAB Europe's Guide to Omnichannel Retail Media

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October 17, 2024

IAB Europe’s Retailer Digital Advertising Capability Map - Updated October 2024

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October 3, 2024

[Watch on Demand] IAB Europe Industry Insider with Index Exchange: Advertising’s Sustainable New Era

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September 30, 2024

[Watch on Demand] Virtual CTV Day 2024 Event Highlights & Session Recordings

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September 25, 2024

A Guide to Artificial Intelligence (AI) by IAB Poland

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September 18, 2024

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards for Public Comment

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September 11, 2024

New Festive Insights Report from Teads Explores UK Gifting Trends in 2024

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September 6, 2024

IAB Europe's Sustainability Lead Explains: Applying the Global Media Sustainability Framework (GMSF) on Digital Channels

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July 24, 2024

[Watch on Demand] IAB Europe Insights Revealed: Attitudes to Retail Media in Europe

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July 23, 2024

IAB Europe's Attitudes to Retail Media Report

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July 22, 2024

[Watch on Demand] Great Debate on AI in Digital Advertising Wrap-Up

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July 18, 2024

[Watch on Demand] 2024 MIXX Awards Europe Ceremony

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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