Interactive Advertising Bureau

[Watch on Demand] Navigating Article 50 AI Act: AI Transparency in Digital Advertising - Compliance & Reflections

Oct 15,2026
Lauren Wakefield

This webinar brought together leading players from across the digital advertising ecosystem to explore how the industry is preparing for and implementing the transparency requirements under Article 50 of the EU AI Act.

Combining practical showcases with a high-level panel debate, the session moved beyond the legal text to examine what Article 50 compliance looks like in practice. Representatives from the ad tech, agency and platform sides of the ecosystem each briefly showcased their approach or solution, before discussing the wider implications for implementation, enforcement and regulatory guidance.

Speakers:

Achim Schlosser, VP Global Data Standards at Bertelsmann (Moderator)

Francesca Coli, Deputy General Counsel at WPP

Ondrej Vachta, Senior Legal Counsel  for Global Product, Privacy & AI at Criteo

Jeremy Phillips, Group Product Manager, AI & Privacy Regulations at Google 

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