Nicole LalevaA new report from SMG, IAB and IAB UK examines the connection challenge facing commerce media’s next phase of growth.
Based on primary research among 281 commerce media professionals across the UK, US, Europe and Australia, the report explores where brands, agencies, retailers and commerce media networks are aligned, where their expectations diverge, and what it will take to make a growing ecosystem easier to navigate and more effective to buy.
Featuring perspectives from leaders across the industry, The Commerce Media Connection Gap looks at the systems, capabilities and collaboration needed to connect media, insight and measurement across the customer journey.
