Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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October 23, 2026

Server-side tracking: the foundation most marketers are missing

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October 21, 2026

Decoding the Connected Consumer: Sweden 2026

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October 20, 2026

The Commerce Media Connection Gap

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October 16, 2026

New analysis from Usercentrics: Consumers say yes to AI data access twice as often out of resignation as out of comfort

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October 15, 2026

[Watch on Demand] Navigating Article 50 AI Act: AI Transparency in Digital Advertising - Compliance & Reflections

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October 13, 2026

IAS, Rethinking Risk in the News

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October 1, 2026

Connected TV (CTV) Measurement Framework and Transparency Principles

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September 29, 2026

IAB Europe Digital Video Framework and Glossary

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September 29, 2026

Innovators Unscripted With PMG

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September 24, 2026

IAB Europe Guide To Endemic, Near-Endemic and Non-Endemic in Retail & Commerce Media

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September 24, 2026

The Impact of AI on Digital Advertising Report 2026

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September 17, 2026

[Watch on Demand] Trust at Scale: Building a Responsible Creator Economy in Europe

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