Ranked as the second most critical challenge for the digital advertising industry in our 2025 State of Readiness Report, sustainability is a growing priority, with companies across the ecosystem actively exploring ways to reduce their environmental impact.
To help highlight and accelerate these efforts, we are excited to reveal our Pan-European Case Studies Programme - a programme dedicated to showcasing real-world examples of sustainability in action. Bringing together case studies from various companies across Europe, the initiative focuses on the decarbonisation of the supply chain and other impactful sustainability initiatives.
By sharing these best practices, innovative strategies, and successful implementations, we aim to educate, inspire, and drive industry-wide change.
Check out the case studies below!
If you would like to know more about our case study programme and how you can participate, please contact Colombe at michaud@iabeurope.eu.
Discover more about IAB Europe’s sustainability initiatives here and connect with our Sustainability Lead Dimitris Beis at beis@iabeurope.eu to learn about membership opportunities and how to get involved.
