Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Unveils Key Commitments and Policy Principles for 2024-2029 EU Legislative Term to Drive Inclusive, Safe, and Innovative Future for Digital Europe

Lauren Wakefield
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26/06/2024
26th June 2024, Brussels, Belgium  – IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem […]
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IAB Europe AdEx Benchmark Report 2023 Reveals Exceptional Strength and Growth of Digital Advertising in Europe

Lauren Wakefield
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12/06/2024
European Digital Advertising Market Grew by 11% to a Market Value of €96.9bn 13 European Markets Experienced Double-Digit Growth Brussels, […]
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IAB Europe’s Prestigious Annual MIXX Awards Europe is Open for Entries

Lauren Wakefield
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02/05/2024
2nd May 2024, Brussels, Belgium - IAB Europe is thrilled to announce that today Europe’s biggest digital advertising awards are […]
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From Buzzword to Business: IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Advertising Professionals

Lauren Wakefield
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30/04/2024
Study shows strong adoption with 91% of respondents already using or experimenting with Gen AI Brussels, Belgium, 30th April 2024 […]
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IAB Europe Releases Final European Retail Media Measurement Standards 

Lauren Wakefield
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25/04/2024
Brussels, Belgium, 25th April 2024 - Today, IAB Europe has published the final version of the Retail Media Measurement Standards […]
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IAB Europe Reacts to the EDPB Opinion 08/2024 on Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms

Lauren Wakefield
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23/04/2024
On April 17, 2024, the EDPB published its Opinion on the “Consent or Pay” model in the context of large […]
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Blog

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Driving Transformative Change - All You Need to Know about the IAB Europe Training Environmental Sustainability Course 

Lauren Wakefield
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29/11/2024
As concerns about climate change continue to grow, digital advertising professionals are increasingly aware of our industry's environmental impact and […]
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[Guest Member Blog Post] And There Is Only One Thing We Say to Death: “Not Today” by IAB Ukraine's CEO

Lauren Wakefield
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27/11/2024
In this week's member guest blog post, we hear from Anastasiya Baydechenko as she shares her latest experiences from Ukraine, […]
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How to Revolutionise Retail Media Networks: A Q&A with Our Retail Media Committee Experts 

Nicole Laleva
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27/11/2024
In the ever-evolving landscape of retail media networks, staying ahead of the curve is crucial. This blog dives deep into […]
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[Guest Member Blog Post] Why Marketers Need a Transparent Incrementality Solution 

Nicole Laleva
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26/11/2024
In this week's member guest blog post, we hear from Kenzie Oster, Product Manager at Kenshoo Skai, who delves into […]
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IAB Europe’s Retail Media Certification Programme - Your Questions Answered!

Lauren Wakefield
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19/11/2024
At IAB Europe, we recently announced the Beta launch of our Retail Media Certification Programme an industry-first initiative designed to […]
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Help Us Shape the Future of Sustainable Digital Advertising – Take Our Survey!

Lauren Wakefield
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14/11/2024
Our 2024 State of Readiness—Sustainability in Digital Advertising survey is now open! Take part today to help us understand how […]
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