Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Releases Final European Retail Media Measurement Standards 

Lauren Wakefield
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25/04/2024
Brussels, Belgium, 25th April 2024 - Today, IAB Europe has published the final version of the Retail Media Measurement Standards […]
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IAB Europe Reacts to the EDPB Opinion 08/2024 on Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms

Lauren Wakefield
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23/04/2024
On April 17, 2024, the EDPB published its Opinion on the “Consent or Pay” model in the context of large […]
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IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2024’ in Milan

Amy Mazzola
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04/04/2024
Industry leaders from Diageo, Telecom Italia Mobile, Mail Metro Media, and RTL are among the first speakers to be announced […]
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IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising to Support an Industry-Wide Transition to More Sustainable Operations

Lauren Wakefield
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26/03/2024
26th March 2024, Brussels, Belgium - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
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IAB Europe Sends Letter to the EDPB on the 'Consent or Pay' Model

Amy Mazzola
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19/03/2024
Brussels, Belgium, 19 March 2024 - IAB Europe, Alliance Digitale, IAB Italia, and IAB Spain have sent a joint letter […]
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IAB Europe Unveils Latest Supply Chain Transparency Guide with a Focus on Sustainability

Amy Mazzola
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08/03/2024
In a move that underscores the digital advertising industry's commitment to transparency and sustainability, IAB Europe's Programmatic Trading Committee has […]
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Blog

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Introducing IAB Europe’s Retail Media Roundtable - A New Podcast Mini-Series

Lauren Wakefield
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31/01/2025
Retail Media continues to grow at a rapid pace, remaining one of the industry's hottest topics this year. Staying ahead […]
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Performance Marketing Unlocked 2025: A Must-Attend Event for Performance Marketers 

Lauren Wakefield
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30/01/2025
IAB Europe is thrilled to announce our media partnership with Performance Marketing World: Unlocked 2025, the premier event for marketers […]
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One Week to Go: Discover the Sessions Redefining Digital Advertising!

Nicole Laleva
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28/01/2025
The wait is almost over! In just one week, on 4th February, Advertising Horizons 2025 will gather Europe’s brightest policy […]
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Driving Retail Media Forward: Key Takeaways from IAB Europe’s Q1 2025 Retailer Leaders’ Council 

Lauren Wakefield
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27/01/2025
What a start to 2025! On 22nd January, we headed to London for our first Retailer Council for the year, […]
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Meet the EU Policymakers Driving the Future of Digital Advertising at Advertising Horizons

Nicole Laleva
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23/01/2025
IAB Europe is proud to announce the participation of distinguished policymakers and EU leaders at Advertising Horizons: Fuelling Europe’s Digital […]
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Advertising Horizons 2025: Five Reasons to Attend the Must-Attend Policy Event of the Year

Lauren Wakefield
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21/01/2025
Have you secured your space to attend Advertising Horizons 2025? Taking place on 4th February in Brussels, IAB Europe’s flagship […]
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