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IAB Europe Releases First Impact of AI on Digital Advertising Report Revealing Widespread Adoption, Rising Investment, and Urgent Calls for Governance

Lauren Wakefield
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18/09/2025
18th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising industry, has today […]
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IAB Europe & the IAB Release New One-Pager on Incrementality in Commerce Media

Lauren Wakefield
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09/09/2025
IAB Europe and the IAB have today released a new joint one-pager: Demystifying Incrementality in Commerce Media. As commerce media […]
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IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

Lauren Wakefield
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07/08/2025
7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]
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IAB Europe Shares Positions on GDPR and ePrivacy Simplification

Lauren Wakefield
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23/07/2025
23rd July, 2025, Brussels, Belgium - As part of the European Commission's ongoing efforts to reduce regulatory burden and strengthen […]
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Entries Now Open for the 2025 MIXX Awards Europe

Lauren Wakefield
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18/07/2025
Celebrating Future Proof Creativity in Digital Advertising 18th July, Brussels, Belgium - IAB Europe is thrilled to announce the launch […]
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IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, and Opportunities

Lauren Wakefield
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15/07/2025
Share of Media Buyers Working with 4-6 Retail Media Networks (RMNs) More Than Doubled in 2025, Driven by First-Party Data […]
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CTV Leaders Breakfast in Cannes: Moving Measurement from Conversation to Action

Lauren Wakefield
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02/07/2026
On 24th June, in partnership with Nielsen, we hosted the CTV Leaders Breakfast: A Workshop on the Nielsen Terrace at […]
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Stellar Work Deserves Stellar Judges: Put Your Work in Front of Europe’s Leading Digital Advertising Judges

Lauren Wakefield
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01/07/2026
Great digital advertising work deserves to be seen by the people who understand what it takes to create it. With […]
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MIXX Awards Europe: The European Stage for Digital Advertising Excellence

Lauren Wakefield
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29/06/2026
Every year, digital advertising teams across Europe spend considerable time deciding which awards programmes are worth their energy. Budgets are […]
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AI's Impact on Commerce & Retail Media: What the Industry Is Really Thinking

Lauren Wakefield
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29/06/2026
Insights from the Particular Audience Leadership Breakfast, Cannes The sun was barely up over the Croisette when senior leaders from […]
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Cannes Lions 2026 Wrap-Up: Connection, Collaboration and Conversations That Matter

Lauren Wakefield
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26/06/2026
We’re fresh off a fabulous week at Cannes Lions, where the media, marketing and advertising industry descended on the Croisette […]
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Why Brands and Agencies Should Have Their Say on the Future of Retail & Commerce Media

Lauren Wakefield
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15/06/2026
Retail and Commerce Media continues to be one of the fastest-growing areas of digital advertising, but as investment accelerates, so […]
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