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Advertising Industry Calls on the European Commission: Recognise Existing Digital Rules Ahead of the Digital Fairness Act

Lauren Wakefield
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14/07/2025
BRUSSELS, Belgium, 14th June 2025 – IAB Europe, together with a broad coalition of advertising industry associations, has called on […]
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Announcing the New Chair and Vice Chair of IAB Europe’s Policy Committee

Lauren Wakefield
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11/06/2025
IAB Europe is delighted to announce the appointment of Jacob Dexe, Public Affairs Manager at IAB Sweden, as the new […]
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Announcing the Chair and Vice Chair of IAB Europe’s New Advertising & Media Committee

Lauren Wakefield
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05/06/2025
Since the launch of our newly formed Advertising & Media Committee in March, we have been focused on uniting industry […]
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IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

Lauren Wakefield
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29/05/2025
Brussels, Belgium, 29th May 2025 – IAB Europe has announced the official launch of its Retail Media Certification Programme for […]
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IAB Europe Welcomes New Board of Directors

Lauren Wakefield
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22/05/2025
Brussels, Belgium, 22nd May 2025 - IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, […]
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IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn for the First Time

Lauren Wakefield
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21/05/2025
Double-digit growth marks another year of acceleration, with Social, Video, and Retail Media leading the way. Brussels, Belgium, 21st May […]
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Blog

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My First Time at ShopTalk Barcelona: What Retail’s Future Really Looks Like

Lauren Wakefield
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05/06/2026
Our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, shares her insights on the ground, from her time at ShopTalk […]
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Why I Keep Coming Back to the Question of Retail Media Education

Lauren Wakefield
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05/06/2026
In this blog post, our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, who leads our Retail & Commerce Media […]
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Why Sustainability Skills Are Essential in Digital Advertising

Lauren Wakefield
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03/06/2026
In this blog, our Data & Innovation Strategist, Dimitris Beis, shares his thoughts on why sustainability skills are becoming business-critical […]
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Share Your Views on Investment, AI & Retail Media Growth in our Latest Attitudes to Retail Media Survey

Lauren Wakefield
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27/05/2026
As Retail and Commerce Media investment continues to accelerate, the conversations happening across the industry are becoming more nuanced. Beyond […]
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Tickets Now On Sale: Why the Retail Media Impact Summit 2026 Is the Must-Attend Event for Europe’s Retail & Commerce Media Industry

Lauren Wakefield
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21/05/2026
Retail Media is no longer the industry’s newest growth story. It is now one of the most important forces shaping […]
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Exploring Europe’s Developing Digital Advertising Landscape With Three New Interactive Industry Maps 

Nicole Laleva
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20/05/2026
From the continued rise of Retail Media and Connected TV (CTV) to the industry-wide shift towards addressable solutions, Europe’s digital […]
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