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IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn for the First Time

Lauren Wakefield
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21/05/2025
Double-digit growth marks another year of acceleration, with Social, Video, and Retail Media leading the way. Brussels, Belgium, 21st May […]
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Three Takeaways For the TCF From This Week’s  Belgian Market Court Ruling, And What They Mean

Helen Mussard
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16/05/2025
This week, the Belgian Market Court ruling confirmed that IAB Europe was right to appeal the APD 2022 decision regarding […]
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Belgian Market Court Confirms Limited Role of IAB Europe In The TCF

Helen Mussard
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14/05/2025
BRUSSELS, BELGIUM - 14th May 2025: IAB Europe welcomes the ruling handed down today by the Belgian Market Court (part […]
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IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2025’ in Brussels

Lauren Wakefield
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11/04/2025
Industry leaders from Kraft Heinz, Belgium Media Group ROSSEL, Microsoft, Retail Media Works, and Final Upgrade AI are among the […]
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New IAB Europe Study Highlights Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

Lauren Wakefield
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08/04/2025
Brussels, Belgium, 8th April 2025 – A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh […]
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IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

Lauren Wakefield
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03/04/2025
Brussels, Belgium, 3rd April 2025 – IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]
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What Role Does Retail Media Data Play in Shaping CTV Campaigns? A Q&A With Members of Our Retail & Commerce Media Committee and CTV Working Group

Lauren Wakefield
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07/05/2026
Retail Media data is rapidly transforming Connected TV (CTV), bringing verified purchase signals and real shopper intent into an environment […]
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How Advertisers Can Leverage TCF on Their Own Digital Properties

Lauren Wakefield
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05/05/2026
The Transparency and Consent Framework (TCF) is widely recognised as a standard for publishers that sell ads - but it […]
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What Will Programmatic On‑Site Retail Media Really Look Like? A Q&A with Members of Our Retail & Commerce Media Committee

Lauren Wakefield
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05/05/2026
Programmatic on‑site Retail Media is moving from concept to reality, reshaping how brands buy, how retailers monetise and how technology […]
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Join the IAB Europe Team! Technical Internship (TCF & Emerging Technology)

Lauren Wakefield
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30/04/2026
Under the Belgian CIP (Convention d’Immersion Professionnelle) Programme IAB Europe has an opening for a paid internship under the Belgian […]
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IAB Europe’s Virtual Programmatic Day: Key Takeaways from an Insightful Day in London

Lauren Wakefield
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30/04/2026
As programmatic enters its next phase, what are the signals the industry should be paying attention to? IAB Europe’s Marketing […]
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The Great Debate: Retail Media 2026 — Reflections From Amy Mazzola, Marketing & Events Director, IAB Europe

Nicole Laleva
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27/04/2026
As I reflect on today’s event, The Great Debate: Retail Media 2026, I’m genuinely energised by the calibre of discussion, […]
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