Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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CJEU Ruling Clarifies Limited Role of IAB Europe in TCF

Lauren Wakefield
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07/03/2024
BRUSSELS, BELGIUM - 7 March 2024: IAB Europe acknowledges the ruling handed down today by the Court of Justice of […]
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IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Lauren Wakefield
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29/02/2024
Brussels, Belgium, 29th February 2024 - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
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Transparency is largest obstacle in CTV reveals research from DoubleVerify and IAB Europe

Amy Mazzola
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22/02/2024
In the unique European CTV market, a new report by DoubleVerify and IAB Europe finds a need for greater transparency […]
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IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising 

Lauren Wakefield
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15/02/2024
Nearly three-quarters (70%) of digital advertising businesses have started their journey towards CO2e reduction   Adopting solutions (90%) and developing tools […]
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IAB Europe Releases Updated Guide to Quality for Digital Advertising, Including Sustainability Best Practices

Lauren Wakefield
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08/02/2024
Brussels, Belgium, 8th February, 2024 - In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, […]
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IAB Europe Submits Observations to the European Commission's GDPR Multistakeholder Expert Group Questionnaire for the 2024 Report

Amy Mazzola
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25/01/2024
Brussels, Belgium 25th January 2024 - IAB Europe, the European level association representing a diverse membership of digital marketing, digital […]
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Blog

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Retail Media: What to Expect in 2025 - A Q&A with Members of Our Retail Media Committee

Lauren Wakefield
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16/01/2025
What’s in store for Retail Media in 2025? We asked members of our Retail Media Committee to share their predictions […]
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E-commerce Berlin Expo 2025 Unveils Agenda For its 9th Edition

Lauren Wakefield
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16/01/2025
The 9th edition of E-commerce Berlin Expo, the trade fair and conference for the B2B e-commerce industry in Berlin, is […]
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[Guest Member Blog Post] Treating In-store Retail Media Like DOOH is a Mistake. Here’s Why.

Nicole Laleva
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08/01/2025
In this week’s Guest Member Blog post, we caught up with Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima who […]
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Exploring the Return on Creativity: Insights from Our Roundtable with TikTok

Lauren Wakefield
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20/12/2024
Last month, IAB Europe and TikTok hosted a roundtable discussion to explore the impact of creative content looking at how […]
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Using Retailer Data Across Other Media Channels: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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18/12/2024
It is no secret that the data retailers have is unparalleled and the growth of Retail Media Networks (RMNs)  is […]
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That’s a Wrap! Check Out IAB Europe’s Highlights For 2024

Lauren Wakefield
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17/12/2024
With the festive season in full swing and a new year fast approaching, we invite you to join us in […]
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