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IAB Europe Releases First Impact of AI on Digital Advertising Report Revealing Widespread Adoption, Rising Investment, and Urgent Calls for Governance

Lauren Wakefield
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18/09/2025
18th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising industry, has today […]
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IAB Europe & the IAB Release New One-Pager on Incrementality in Commerce Media

Lauren Wakefield
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09/09/2025
IAB Europe and the IAB have today released a new joint one-pager: Demystifying Incrementality in Commerce Media. As commerce media […]
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IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

Lauren Wakefield
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07/08/2025
7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]
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IAB Europe Shares Positions on GDPR and ePrivacy Simplification

Lauren Wakefield
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23/07/2025
23rd July, 2025, Brussels, Belgium - As part of the European Commission's ongoing efforts to reduce regulatory burden and strengthen […]
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Entries Now Open for the 2025 MIXX Awards Europe

Lauren Wakefield
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18/07/2025
Celebrating Future Proof Creativity in Digital Advertising 18th July, Brussels, Belgium - IAB Europe is thrilled to announce the launch […]
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IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, and Opportunities

Lauren Wakefield
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15/07/2025
Share of Media Buyers Working with 4-6 Retail Media Networks (RMNs) More Than Doubled in 2025, Driven by First-Party Data […]
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Blog

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Why Sustainability Skills Are Essential in Digital Advertising

Lauren Wakefield
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03/06/2026
In this blog, our Data & Innovation Strategist, Dimitris Beis, shares his thoughts on why sustainability skills are becoming business-critical […]
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Share Your Views on Investment, AI & Retail Media Growth in our Latest Attitudes to Retail Media Survey

Lauren Wakefield
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27/05/2026
As Retail and Commerce Media investment continues to accelerate, the conversations happening across the industry are becoming more nuanced. Beyond […]
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Tickets Now On Sale: Why the Retail Media Impact Summit 2026 Is the Must-Attend Event for Europe’s Retail & Commerce Media Industry

Lauren Wakefield
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21/05/2026
Retail Media is no longer the industry’s newest growth story. It is now one of the most important forces shaping […]
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Exploring Europe’s Developing Digital Advertising Landscape With Three New Interactive Industry Maps 

Nicole Laleva
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20/05/2026
From the continued rise of Retail Media and Connected TV (CTV) to the industry-wide shift towards addressable solutions, Europe’s digital […]
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Why CTV Measurement Transparency Matters More Than Ever

Lauren Wakefield
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18/05/2026
Our Senior Director of Industry Development & Marketing, Marie-Clare Puffett, shares why measurement and transparency in CTV are so important […]
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Bringing Retail Media Learning In-House: Bespoke Training with bol 

Lauren Wakefield
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14/05/2026
Earlier this month, we were delighted to deliver a bespoke Retail Media training session for around 70 participants at bol’s […]
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