Interactive Advertising Bureau

News Room


News

VIEW ALL NEWS ARTICLES

IAB Europe & the IAB Release New One-Pager on Incrementality in Commerce Media

Lauren Wakefield
|
09/09/2025
IAB Europe and the IAB have today released a new joint one-pager: Demystifying Incrementality in Commerce Media. As commerce media […]
Read More »

IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

Lauren Wakefield
|
07/08/2025
7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]
Read More »

IAB Europe Shares Positions on GDPR and ePrivacy Simplification

Lauren Wakefield
|
23/07/2025
23rd July, 2025, Brussels, Belgium - As part of the European Commission's ongoing efforts to reduce regulatory burden and strengthen […]
Read More »

Entries Now Open for the 2025 MIXX Awards Europe

Lauren Wakefield
|
18/07/2025
Celebrating Future Proof Creativity in Digital Advertising 18th July, Brussels, Belgium - IAB Europe is thrilled to announce the launch […]
Read More »

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, and Opportunities

Lauren Wakefield
|
15/07/2025
Share of Media Buyers Working with 4-6 Retail Media Networks (RMNs) More Than Doubled in 2025, Driven by First-Party Data […]
Read More »

Advertising Industry Calls on the European Commission: Recognise Existing Digital Rules Ahead of the Digital Fairness Act

Lauren Wakefield
|
14/07/2025
BRUSSELS, Belgium, 14th June 2025 – IAB Europe, together with a broad coalition of advertising industry associations, has called on […]
Read More »
1 4 5 6 7 8 76

Blog

VIEW ALL BLOG POSTS

The Great Debate: Retail Media 2026 — Reflections From Amy Mazzola, Marketing & Events Director, IAB Europe

Nicole Laleva
|
27/04/2026
As I reflect on today’s event, The Great Debate: Retail Media 2026, I’m genuinely energised by the calibre of discussion, […]
Read More »

What’s Driving Programmatic Forward in 2026? A Q&A with the Chair of Our Advertising & Media Committee

Lauren Wakefield
|
20/04/2026
Programmatic advertising is entering a new phase: one defined not just by growth, but by transformation. As new channels scale […]
Read More »

Causal Measurement Isn’t Optional Anymore: Highlights from Our Conversation with Instacart’s Michael Lin

Lauren Wakefield
|
20/04/2026
Our Senior Director, Industry Development & Marketing, Marie-Clare Puffett shares highlights from her IAB Connected Commerce breakout session 'Measurement Deep […]
Read More »

Join the IAB Europe Team! Project Manager - Policy & Legal

Lauren Wakefield
|
17/04/2026
About the Role IAB Europe is seeking a highly organised and proactive Project Manager to support its Policy and Legal […]
Read More »

Join Our Sustainability Standards Committee's #GreenByDesign Earth Day Challenge

Lauren Wakefield
|
16/04/2026
With Earth Day just around the corner on 22nd April, it’s the perfect moment to take small, meaningful steps towards […]
Read More »

Reflections from New York: Commerce Media’s Inflection Point

Lauren Wakefield
|
16/04/2026
Our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, headed across the pond to New York this week for the […]
Read More »
1 4 5 6 7 8 131
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram