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New IAB Europe Board Elects Chair and Executive Committee to Lead Through Next Phase of Growth and Innovation

Lauren Wakefield
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22/09/2025
22nd September 2025, Brussels, Belgium - Last week, during DMEXCO in Cologne, IAB Europe, the European-level association for the digital […]
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IAB Europe Releases First Impact of AI on Digital Advertising Report Revealing Widespread Adoption, Rising Investment, and Urgent Calls for Governance

Lauren Wakefield
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18/09/2025
18th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising industry, has today […]
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IAB Europe & the IAB Release New One-Pager on Incrementality in Commerce Media

Lauren Wakefield
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09/09/2025
IAB Europe and the IAB have today released a new joint one-pager: Demystifying Incrementality in Commerce Media. As commerce media […]
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IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

Lauren Wakefield
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07/08/2025
7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]
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IAB Europe Shares Positions on GDPR and ePrivacy Simplification

Lauren Wakefield
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23/07/2025
23rd July, 2025, Brussels, Belgium - As part of the European Commission's ongoing efforts to reduce regulatory burden and strengthen […]
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Entries Now Open for the 2025 MIXX Awards Europe

Lauren Wakefield
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18/07/2025
Celebrating Future Proof Creativity in Digital Advertising 18th July, Brussels, Belgium - IAB Europe is thrilled to announce the launch […]
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Blog

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Cannes Lions 2026 Wrap-Up: Connection, Collaboration and Conversations That Matter

Lauren Wakefield
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26/06/2026
We’re fresh off a fabulous week at Cannes Lions, where the media, marketing and advertising industry descended on the Croisette […]
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Why Brands and Agencies Should Have Their Say on the Future of Retail & Commerce Media

Lauren Wakefield
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15/06/2026
Retail and Commerce Media continues to be one of the fastest-growing areas of digital advertising, but as investment accelerates, so […]
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My First Time at ShopTalk Barcelona: What Retail’s Future Really Looks Like

Lauren Wakefield
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05/06/2026
Our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, shares her insights on the ground, from her time at ShopTalk […]
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Why I Keep Coming Back to the Question of Retail Media Education

Lauren Wakefield
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05/06/2026
In this blog post, our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, who leads our Retail & Commerce Media […]
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Why Sustainability Skills Are Essential in Digital Advertising

Lauren Wakefield
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03/06/2026
In this blog, our Data & Innovation Strategist, Dimitris Beis, shares his thoughts on why sustainability skills are becoming business-critical […]
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Share Your Views on Investment, AI & Retail Media Growth in our Latest Attitudes to Retail Media Survey

Lauren Wakefield
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27/05/2026
As Retail and Commerce Media investment continues to accelerate, the conversations happening across the industry are becoming more nuanced. Beyond […]
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