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IAB Europe Celebrates the Best in European Digital Advertising as 2026 MIXX Awards Europe Winners Are Revealed

Lauren Wakefield
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08/10/2026
The 15th edition of the prestigious awards returns to an in-person celebration in Amsterdam, recognising outstanding creativity, innovation and effectiveness […]
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Moloco Becomes First Technology Provider to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme

Lauren Wakefield
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07/10/2026
Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and […]
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IAB Europe Opens Public Comment on New Responsible Digital Advertising Guidance

Lauren Wakefield
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01/10/2026
IAB Europe’s Sustainability Standards Committee has today opened the first volume of Within Reach: Practical Guidance for Responsible Digital Advertising […]
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IAB Europe Launches Connected TV (CTV)  Measurement Framework and Transparency Principles

Lauren Wakefield
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01/10/2026
Framework sets out a common measurement structure and five transparency principles to support more consistent CTV reporting across Europe 1st […]
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Agentic Ad Buying Gains Ground: IAB Europe Report Finds Over Half of Industry Expect Operational Scale Within a Year

Lauren Wakefield
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24/09/2026
IAB Europe’s 2026 Impact of AI on Digital Advertising Report Reveals Rising Investment, Growing Agentic Expectations and Demand for Practical […]
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IAB Europe Appoints Sonia Carreno as next Chief Executive Officer

Nicole Laleva
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22/09/2026
Brussels, 22nd September, 2026, IAB Europe, the leading European-level trade association for the digital marketing and advertising ecosystem, today announced […]
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That's a Wrap! Retail Media Impact Summit 2026 Brings Over 200 Industry Leaders Together in Amsterdam

Lauren Wakefield
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09/10/2026
What a day! On 7th October, over 200 senior leaders from across Europe's Retail and Commerce Media ecosystem came together […]
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Beyond the Boom: Two Days of Retail Media Insights, Collaboration and Big Conversations in Amsterdam

Lauren Wakefield
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08/10/2026
From candid conversations over brunch to industry collaboration and a sold-out Summit, Amsterdam brought the Retail Media community together for […]
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Get Retail Media Ready for 2027: New Retail Media Essentials Training Dates Announced

Lauren Wakefield
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06/10/2026
The Retail Media opportunity is huge, but making the most of it requires the right knowledge, skills and understanding across […]
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Retail Media's Next Chapter: Insights from Our Retail & Commerce Media Committee Spotlights 

Lauren Wakefield
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05/10/2026
Retail Media has outgrown the sponsored product listing. This year, members of IAB Europe's Retail & Commerce Media Committee used […]
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Data Clean Rooms for Retail and Commerce Media: Two Guides, One Journey

Lauren Wakefield
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29/09/2026
Data clean rooms have become core infrastructure for Retail and Commerce Media. They let retailers, brands and agencies combine first-party […]
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Retail Media in Europe: €32.7 billion by 2030, built on the strongest intent in digital

Nicole Laleva
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24/09/2026
Dr Daniel Knapp, Chief Economist at IAB Europe, presented Retail Media State of Play in Europe: Growth Between "Basics" and […]
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