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Announcing the New Working Group Leads for Connected TV (CTV) and Addressability & Measurement

Lauren Wakefield
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02/02/2026
We are excited to introduce the newly appointed leads of two pivotal Working Groups within our Advertising & Media Committee: […]
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IAB Europe Releases Updated Commerce (Incl. Retail) Media Standards & Flexi Ad Sizes Guidelines for Retail Media Networks

Lauren Wakefield
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22/01/2026
Driving Measurement Clarity and Scalable Activation Across Retail & Commerce Media Brussels, Belgium, 22nd January, 2026 - IAB Europe, the […]
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IAB Europe Announces Re-Election of Chair and Vice-Chair of the Retail & Commerce Media Committee

Lauren Wakefield
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21/01/2026
Brussels, Belgium, 20th January, 2026 - IAB Europe is delighted to announce that Jason Wescott and Patricia Grundmann have been […]
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IAB Europe Releases Inaugural Attitudes to Digital Advertising Report, Revealing a Market in Transition

Lauren Wakefield
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15/01/2026
More than two-thirds of European digital advertising leaders expect investment or revenue to increase over the next 12 months Report […]
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IAB Europe Welcomes IAB Tech Lab’s Agentic Roadmap for Digital Advertising 

Lauren Wakefield
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09/01/2026
Brussels, Belgium, 9th January 2026 – IAB Europe welcomes the announcement by IAB Tech Lab of its Agentic Roadmap for […]
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IAB Europe Wins Appeal Against APD Decision on TCF Corrective Measures

Lauren Wakefield
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09/01/2026
Brussels, Belgium - 9th January 2026: IAB Europe welcomes the ruling of the Belgian Market Court (part of the Brussels […]
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Blog

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Retail Media Impact Summit Speaker Spotlight: Agentic Commerce with Koddi

Lauren Wakefield
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27/07/2026
Ahead of our Retail Media Impact Summit, taking place on 7th October in Amsterdam, we caught up with Paul Dahill, […]
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Measurement, Standards, and the Road Ahead for Retail Media: Reflections from Our Paris Breakfast Roundtable

Lauren Wakefield
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23/07/2026
On 16th July, two days after Bastille Day and in the middle of a Parisian summer that was doing its […]
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MIXX Awards Europe 2026 Entry Deadline Extended to 31st July

Lauren Wakefield
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22/07/2026
Some Stories Are Worth Telling Properly Great campaigns deserve more than a last-minute awards entry. That's why we've extended the […]
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IAB Europe and TikTok Roundtable Explores How Modern Marketing Can Power ROI in an AI-First Era

Lauren Wakefield
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21/07/2026
On 2nd July, IAB Europe hosted a roundtable in partnership with TikTok, bringing together senior industry leaders to explore how […]
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Once In, Always In: The Promise Behind This Year's MIXX Awards Europe

Lauren Wakefield
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21/07/2026
In this blog post, our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, shares what lies behind the Once In, […]
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[Guest Member Blog] Europe's Marketers Just Told Us What They Value Most In Measurement. It Wasn't Accuracy

Nicole Laleva
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20/07/2026
In this week’s Guest Member Blog post, we hear from Andreea Mandeal, Chief Marketing Officer at iubenda, who explores why […]
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