Interactive Advertising Bureau

News Room


News

VIEW ALL NEWS ARTICLES

IAB Europe Releases Updated Commerce (Incl. Retail) Media Standards & Flexi Ad Sizes Guidelines for Retail Media Networks

Lauren Wakefield
|
22/01/2026
Driving Measurement Clarity and Scalable Activation Across Retail & Commerce Media Brussels, Belgium, 22nd January, 2026 - IAB Europe, the […]
Read More »

IAB Europe Announces Re-Election of Chair and Vice-Chair of the Retail & Commerce Media Committee

Lauren Wakefield
|
21/01/2026
Brussels, Belgium, 20th January, 2026 - IAB Europe is delighted to announce that Jason Wescott and Patricia Grundmann have been […]
Read More »

IAB Europe Releases Inaugural Attitudes to Digital Advertising Report, Revealing a Market in Transition

Lauren Wakefield
|
15/01/2026
More than two-thirds of European digital advertising leaders expect investment or revenue to increase over the next 12 months Report […]
Read More »

IAB Europe Welcomes IAB Tech Lab’s Agentic Roadmap for Digital Advertising 

Lauren Wakefield
|
09/01/2026
Brussels, Belgium, 9th January 2026 – IAB Europe welcomes the announcement by IAB Tech Lab of its Agentic Roadmap for […]
Read More »

IAB Europe Wins Appeal Against APD Decision on TCF Corrective Measures

Lauren Wakefield
|
09/01/2026
Brussels, Belgium - 9th January 2026: IAB Europe welcomes the ruling of the Belgian Market Court (part of the Brussels […]
Read More »

New IAB Europe Report Reveals How Digital Advertising Shapes the Social Fabric of Today’s Media Ecosystem

Lauren Wakefield
|
17/12/2025
17th December 2025, Brussels, Belgium - IAB Europe, the leading association for the digital advertising and marketing industry, has today […]
Read More »

Blog

VIEW ALL BLOG POSTS

IAB Europe and TikTok Roundtable Explores How Modern Marketing Can Power ROI in an AI-First Era

Lauren Wakefield
|
21/07/2026
On 2nd July, IAB Europe hosted a roundtable in partnership with TikTok, bringing together senior industry leaders to explore how […]
Read More »

Once In, Always In: The Promise Behind This Year's MIXX Awards Europe

Lauren Wakefield
|
21/07/2026
In this blog post, our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, shares what lies behind the Once In, […]
Read More »

[Guest Member Blog] Europe's Marketers Just Told Us What They Value Most In Measurement. It Wasn't Accuracy

Nicole Laleva
|
20/07/2026
In this week’s Guest Member Blog post, we hear from Andreea Mandeal, Chief Marketing Officer at iubenda, who explores why […]
Read More »

MIXX Awards: The Value of Awards & Tips for a Winning Campaign

Nicole Laleva
|
16/07/2026
Awards occupy a particular position in our industry. People hold a range of views on them, shaped by different experiences. […]
Read More »

Beyond the Boom: What's on the Agenda at the Retail Media Impact Summit 2026

Nicole Laleva
|
15/07/2026
Retail Media has moved from an emerging opportunity to one of digital advertising's most important growth drivers. Across Europe, retailers […]
Read More »

What Our Judges Look For: Advice From the MIXX Awards Europe 2026 Jury

Nicole Laleva
|
15/07/2026
Every year, the MIXX Awards Europe jury reads through hundreds of entries looking for the same thing: work that holds […]
Read More »
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram