Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Sends Feedback Paper to the EDPB after the Stakeholder Event Regarding the 'Consent or Pay' Models

Lauren Wakefield
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16/01/2025
Brussels, Belgium, 16th January 2025 - IAB Europe, Alliance Digitale, BVDW, IAB Finland, IAB Ireland, IAB Italia, IAB Polska, IAB […]
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Quick, Powerful, and Unmissable: Discover the Must-Attend Lightning Talks at Advertising Horizons

Nicole Laleva
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14/01/2025
Among the many highlights of Advertising Horizons: Fuelling Europe’s Digital Future, taking place on 4th February 2025 at Sparks, Brussels, […]
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IAB Europe Announces First Speakers for Advertising Horizons: Fuelling Europe’s Digital Future

Lauren Wakefield
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19/12/2024
Leaders from across the digital advertising ecosystem, EU Commission, and education institutions, including Criteo, Meta, DG JUST, and Télécom Paris, […]
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IAB Europe’s Expectations for the New European Commission

Nicole Laleva
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05/12/2024
Brussels, Belgium, 5th December 2024 - As the new European Commission begins its mandate, IAB Europe congratulates President Ursula von […]
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IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights and Trends

Lauren Wakefield
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06/11/2024
Agencies Report 68% Increase in Programmatic Buying CTV, Retail Media, and AI Drive Future Growth  Brussels, Belgium, 6th November 2024 […]
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Introducing IAB Europe Training: Elevate Your Skills. Master the Digital Future

Lauren Wakefield
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05/11/2024
We are pleased to announce the launch of IAB Europe Training, an educational initiative designed to provide training courses for […]
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Blog

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Interact 2025 - Highlights From Our Deep-Dive Afternoon Masterclasses

Lauren Wakefield
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29/05/2025
As the day progressed, Interact 2025 shifted into a more focused gear with a series of expert-led afternoon masterclasses designed […]
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Beyond the Billion: What Europe’s €118.9bn Digital Ad Market Tells Us About the Future

Helen Mussard
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29/05/2025
The European digital advertising market has reached a significant milestone. According to the 2024 AdEx Benchmark Report, released by IAB […]
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Cannes is Calling: Meet the Team at Cannes Lions 2025

Lauren Wakefield
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27/05/2025
The digital advertising community is preparing to gather once again on the sun-soaked shores of the French Riviera for the […]
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Three Takeaways For the TCF From This Week’s  Belgian Market Court Ruling, And What They Mean

Helen Mussard
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16/05/2025
This week, the Belgian Market Court ruling confirmed that IAB Europe was right to appeal the APD 2022 decision regarding […]
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Privacy Innovation in Focus at Interact 2025: Unlocking the Power of PETs for a Trusted Digital Ecosystem

Lauren Wakefield
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15/05/2025
With Interact 2025 just around the corner, we’re continuing to highlight some of the stand-out sessions scheduled at this year’s […]
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The Market Court’s Ruling on IAB Europe and the TCF - Guest Blog post by Peter Craddock, Partner, Keller and Heckman LLP. 

Helen Mussard
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15/05/2025
Peter Craddock is a lawyer with a software development background, offering a unique blend of legal and technical knowledge. Based […]
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