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IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights and Trends

Lauren Wakefield
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06/11/2024
Agencies Report 68% Increase in Programmatic Buying CTV, Retail Media, and AI Drive Future Growth  Brussels, Belgium, 6th November 2024 […]
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Introducing IAB Europe Training: Elevate Your Skills. Master the Digital Future

Lauren Wakefield
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05/11/2024
We are pleased to announce the launch of IAB Europe Training, an educational initiative designed to provide training courses for […]
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IAB Europe Launches New Retail Media Certification Programme in Beta Phase to Drive Transparency and Accountability in Retail Media Measurement

Lauren Wakefield
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30/10/2024
Brussels, Belgium, 30th October -  IAB Europe is pleased to announce the Beta test launch of the Retail Media Certification […]
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IAB Europe Public Statement on the Draghi Report

Lauren Wakefield
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22/10/2024
IAB Europe welcomes the report on “The future of European competitiveness”, prepared by Mario Draghi, and its comprehensive analysis of […]
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IAB Europe Publishes Repository of European IAB’s Initiatives

Lauren Wakefield
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02/10/2024
IAB Europe has released a new document titled ‘Repository of European IAB’s Initiatives for Responsible Digital Advertising’, showcasing a range […]
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IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment

Lauren Wakefield
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18/09/2024
18th September 2024, Brussels, Belgium - IAB Europe and IAB have today announced the collaborative release of the first industry […]
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IAB Europe Launches 2026 Impact of AI on Digital Advertising Survey to Map the Industry’s Next Chapter

Lauren Wakefield
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13/04/2026
Our AI Working Group has officially launched its latest industry-wide Impact of AI on Digital Advertising survey, inviting stakeholders from […]
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Be at the Heart of the Conversation at Retail MediaX Europe 2026

Lauren Wakefield
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08/04/2026
Retail Media leaders from across Europe are set to gather at Retail MediaX Europe 2026 to share their experiences and […]
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The Convergence and Coexistence of Trade and Media in Retail Media: A Five-Part Series

Lauren Wakefield
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02/04/2026
Retail Media continues to mature at pace, bringing with it new opportunities and complexities for retailers, brands, and agencies alike. […]
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Hear Direct From Leading Broadcasters and Streamers at the CTV Summit 2026

Lauren Wakefield
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01/04/2026
Hear direct from broadcasters, brands and tech providers at the CTV Summit in London next month. Speakers from Channel 4, […]
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Virtual Programmatic Day 2026: First Speakers & Full Agenda Revealed

Lauren Wakefield
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31/03/2026
If programmatic advertising is on your radar this year, this is one event you won’t want to miss. We’ve officially […]
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Getting the Digital Omnibus Right: Protecting Privacy with Simpler Rules

Lauren Wakefield
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26/03/2026
On 19th March, IAB Europe organised a roundtable discussion on the Digital Omnibus proposal, focusing on how to protect users’ […]
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