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IAB Europe Welcomes European Commission’s Second Report on GDPR

Lauren Wakefield
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01/08/2024
Brussels, Belgium, 1st August 2024 – IAB Europe, the leading trade association for the digital advertising industry, welcomes the European […]
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IAB Europe Reacts to Google’s New Approach to Privacy Sandbox

Lauren Wakefield
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23/07/2024
Brussels, 23 July 2024 - IAB Europe acknowledges yesterday’s announcement by Google that instead of deprecating support for third-party cookies […]
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IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

Lauren Wakefield
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23/07/2024
Half of Buyers Diverting Investment From Other Marketing Channels & Budgets to Retail Media Channels  23rd July, Brussels, Belgium - […]
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IAB Europe Expresses Concerns Over GDPR Procedural Regulation

Lauren Wakefield
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22/07/2024
Brussels, Belgium, 22nd July 2024– IAB Europe, representing a diverse membership of digital marketing, digital advertising, and media companies, has […]
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Celebrating Excellence in Digital Advertising: IAB Europe’s 2024 MIXX Awards Europe Winners Revealed

Lauren Wakefield
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18/07/2024
Brussels, Belgium, 18th July 2024 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]
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IAB Europe Sends Position Paper to the EDPB on the ‘Consent or Pay’ Model

Lauren Wakefield
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18/07/2024
Brussels, Belgium, 18 July 2024 - IAB Europe, Alliance Digitale, BVDW, IAB Ireland, IAB Italia, IAB Polska, IAB Spain, IAB […]
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Connected TV in 2026 - Predictions from Our CTV Working Group (Part 1)

Lauren Wakefield
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01/12/2025
Our Connected TV (CTV) Working Group’s 2026 predictions spotlight both the challenges and opportunities shaping CTV. To dive deeper, we’ve […]
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Measuring What Matters: Navigating the Role of Retail Media Metrics from ROAS to Incrementality - A Q&A with Our Retail & Commerce Media Committee

Lauren Wakefield
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26/11/2025
Retail Media has entered a new phase, beyond scale alone. As brands and retailers look past surface-level performance indicators and […]
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Your Input Matters - Participate in the Latest Edition of Our State of Readiness Sustainability in Digital Advertising Survey

Lauren Wakefield
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20/11/2025
Our Sustainability Standards Committee is excited to share that the fourth annual State of Readiness Survey is open for your […]
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Speakers Announced! Join Us for Our Latest Virtual Programmatic Day - H2 2025

Lauren Wakefield
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19/11/2025
Programmatic advertising is constantly changing with new technologies emerging, and rising expectations around transparency and efficiency. On 26th November at […]
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The Digital Fairness Act and the EU’s Simplification Paradox

Lauren Wakefield
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19/11/2025
Our Public Policy Manager, Inés Talavera de la Esperanza, shares her thoughts on the Commission's newly published Consumer Agenda for […]
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Weekly Wrap-Up: Reflections from the Retail Media Impact Summit

Lauren Wakefield
|
07/11/2025
It’s been a little while since we gathered in Amsterdam for our Retail Media Impact Summit. But the conversations are […]
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