IAB Europe Launches New Retail Media Certification Programme in Beta Phase to Drive Transparency and Accountability in Retail Media Measurement
Lauren Wakefield
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30/10/2024
Brussels, Belgium, 30th October - IAB Europe is pleased to announce the Beta test launch of the Retail Media Certification […]
Read More »IAB Europe Public Statement on the Draghi Report
Lauren Wakefield
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22/10/2024
IAB Europe welcomes the report on “The future of European competitiveness”, prepared by Mario Draghi, and its comprehensive analysis of […]
Read More »IAB Europe Publishes Repository of European IAB’s Initiatives
Lauren Wakefield
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02/10/2024
IAB Europe has released a new document titled ‘Repository of European IAB’s Initiatives for Responsible Digital Advertising’, showcasing a range […]
Read More »IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment
Lauren Wakefield
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18/09/2024
18th September 2024, Brussels, Belgium - IAB Europe and IAB have today announced the collaborative release of the first industry […]
Read More »IAB Europe Launches Beta Test of New Tool to Optimise Digital Display Creatives, Reducing File Size Without Sacrificing Visual Impact
Lauren Wakefield
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16/09/2024
Brussels, Belgium, 16th September 2024 – IAB Europe is thrilled to announce the beta test launch of CreativeLi, a cutting-edge […]
Read More »IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions
Lauren Wakefield
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15/08/2024
Brussels, Belgium, 15th August 2024 – IAB Europe is pleased to announce the beta test launch of OpenGHG, an innovative […]
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