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IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions

Lauren Wakefield
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15/08/2024
Brussels, Belgium, 15th August 2024 – IAB Europe is pleased to announce the beta test launch of OpenGHG, an innovative […]
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IAB Europe Welcomes European Commission’s Second Report on GDPR

Lauren Wakefield
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01/08/2024
Brussels, Belgium, 1st August 2024 – IAB Europe, the leading trade association for the digital advertising industry, welcomes the European […]
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IAB Europe Reacts to Google’s New Approach to Privacy Sandbox

Lauren Wakefield
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23/07/2024
Brussels, 23 July 2024 - IAB Europe acknowledges yesterday’s announcement by Google that instead of deprecating support for third-party cookies […]
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IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

Lauren Wakefield
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23/07/2024
Half of Buyers Diverting Investment From Other Marketing Channels & Budgets to Retail Media Channels  23rd July, Brussels, Belgium - […]
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IAB Europe Expresses Concerns Over GDPR Procedural Regulation

Lauren Wakefield
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22/07/2024
Brussels, Belgium, 22nd July 2024– IAB Europe, representing a diverse membership of digital marketing, digital advertising, and media companies, has […]
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Celebrating Excellence in Digital Advertising: IAB Europe’s 2024 MIXX Awards Europe Winners Revealed

Lauren Wakefield
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18/07/2024
Brussels, Belgium, 18th July 2024 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]
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AI and Commerce Media - A Q&A with Members of Our Retail & Commerce Media Committee

Lauren Wakefield
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20/03/2026
AI is rapidly reshaping Commerce Media. This Q&A with experts from our Retail & Commerce Media Committee explores how it […]
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First Speakers & Full Agenda Revealed: The Great Debate on Retail Media

Lauren Wakefield
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17/03/2026
If Retail and Commerce Media are on your radar this year, this is one virtual event you’ll want to have […]
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Is CTV Now a Conversion Platform? A Q&A With Members of Our CTV Working Group

Lauren Wakefield
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11/03/2026
Connected TV (CTV) is rapidly becoming a measurable, performance‑driving channel, and this Q&A with experts from our CTV Working Group […]
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Driving Trust, Innovation, and Growth in Retail Media: Highlights from IAB Europe’s Q1 2026 Retailer Council Meeting

Nicole Laleva
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06/03/2026
On 3rd March, members of our Retailer Council gathered at the SMG headquarters in London for our first meeting of […]
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Retail Media Spotlight: Driving Change, Breaking Silos, and Shaping the Future in 2026

Nicole Laleva
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05/03/2026
As Retail & Commerce Media continues to evolve across Europe and beyond, 2026 is shaping up to be a pivotal […]
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Measurement That the Market Can Trust: Reflections from the IAB Europe Retailer Leaders Council

Amy Mazzola
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04/03/2026
On Tuesday 3 March 2026, the IAB Europe Retailer Leaders Council gathered in London for its first in-person meeting of […]
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