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IAB Europe Welcomes European Commission’s Second Report on GDPR

Lauren Wakefield
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01/08/2024
Brussels, Belgium, 1st August 2024 – IAB Europe, the leading trade association for the digital advertising industry, welcomes the European […]
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IAB Europe Reacts to Google’s New Approach to Privacy Sandbox

Lauren Wakefield
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23/07/2024
Brussels, 23 July 2024 - IAB Europe acknowledges yesterday’s announcement by Google that instead of deprecating support for third-party cookies […]
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IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

Lauren Wakefield
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23/07/2024
Half of Buyers Diverting Investment From Other Marketing Channels & Budgets to Retail Media Channels  23rd July, Brussels, Belgium - […]
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IAB Europe Expresses Concerns Over GDPR Procedural Regulation

Lauren Wakefield
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22/07/2024
Brussels, Belgium, 22nd July 2024– IAB Europe, representing a diverse membership of digital marketing, digital advertising, and media companies, has […]
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Celebrating Excellence in Digital Advertising: IAB Europe’s 2024 MIXX Awards Europe Winners Revealed

Lauren Wakefield
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18/07/2024
Brussels, Belgium, 18th July 2024 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]
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IAB Europe Sends Position Paper to the EDPB on the ‘Consent or Pay’ Model

Lauren Wakefield
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18/07/2024
Brussels, Belgium, 18 July 2024 - IAB Europe, Alliance Digitale, BVDW, IAB Ireland, IAB Italia, IAB Polska, IAB Spain, IAB […]
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Blog

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Beyond a Ban: Designing Artificial Intelligence (AI) Policy for Organisational Growth

Lauren Wakefield
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10/02/2026
Institutionally, we have moved past the initial phase of AI novelty. The conversation is no longer about whether to adopt […]
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How is Europe Tackling Measurement and Transparency Challenges in Connected TV (CTV) Advertising - A Q&A with Members of Our CTV Working Group

Lauren Wakefield
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05/02/2026
Connected TV (CTV) continues to accelerate across Europe, but its growth is still constrained by fragmented measurement, inconsistent standards, and […]
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CTV Spotlight: Transparency & Measurement and Attitdues to Digital Advertising

Lauren Wakefield
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05/02/2026
Welcome to your CTV Spotlight! We’re sharing the latest news and insights from IAB Europe and our CTV Working Group […]
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Opinion: CTV, Commerce, and AI Are Reshaping Digital Advertising - But Progress Depends on Fixing Measurement at the Core

Lauren Wakefield
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03/02/2026
Our Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the growth areas identified in our recent Attitudes […]
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Retail Media Certification: What We Discussed Over Breakfast

Lauren Wakefield
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29/01/2026
Retail Media keeps growing, but for agencies, one problem hasn’t gone away: how do you confidently assess performance when measurement […]
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Key Takeaways from Our Second Connected TV (CTV) Workshop in London

Lauren Wakefield
|
28/01/2026
Building on the momentum from our first CTV workshop in Brussels, we hosted our second Connected TV (CTV) Workshop in […]
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