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IAB Europe Launches Beta Test of New Tool to Optimise Digital Display Creatives, Reducing File Size Without Sacrificing Visual Impact

Lauren Wakefield
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16/09/2024
Brussels, Belgium, 16th September 2024  – IAB Europe is thrilled to announce the beta test launch of CreativeLi, a cutting-edge […]
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IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions

Lauren Wakefield
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15/08/2024
Brussels, Belgium, 15th August 2024 – IAB Europe is pleased to announce the beta test launch of OpenGHG, an innovative […]
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IAB Europe Welcomes European Commission’s Second Report on GDPR

Lauren Wakefield
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01/08/2024
Brussels, Belgium, 1st August 2024 – IAB Europe, the leading trade association for the digital advertising industry, welcomes the European […]
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IAB Europe Reacts to Google’s New Approach to Privacy Sandbox

Lauren Wakefield
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23/07/2024
Brussels, 23 July 2024 - IAB Europe acknowledges yesterday’s announcement by Google that instead of deprecating support for third-party cookies […]
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IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

Lauren Wakefield
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23/07/2024
Half of Buyers Diverting Investment From Other Marketing Channels & Budgets to Retail Media Channels  23rd July, Brussels, Belgium - […]
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IAB Europe Expresses Concerns Over GDPR Procedural Regulation

Lauren Wakefield
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22/07/2024
Brussels, Belgium, 22nd July 2024– IAB Europe, representing a diverse membership of digital marketing, digital advertising, and media companies, has […]
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Inside the Agenda: What to Expect from Our Virtual Programmatic Day 2026 - Join Us Live in London or Online

Lauren Wakefield
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24/03/2026
On 29th April at 12:00 CET / 11:00 BST, our Virtual Programmatic Day (VPD) 2026 returns, bringing together industry leaders […]
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[Guest Member Blog Post] The Open Web Was Always Worth it. Now it's Provable with SeenThis

Nicole Laleva
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24/03/2026
In this week’s Guest Member Blog post, Jesper Benon, CEO and Co-founder of SeenThis, explores why the open web is […]
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RFP for the Development of New Compliance Workflow Capabilities within the IAB Europe Vendor Management Portal

Lauren Wakefield
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23/03/2026
IAB Europe Launches RFP for the development of new compliance workflow capabilities within the IAB Europe Vendor and CMP Management […]
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Shifting Paths to Publisher Content: Early Evidence from European Traffic Data

Lauren Wakefield
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23/03/2026
Executive Context Across Europe, thousands of online publishers depend on advertising to monetise their content. Although advertising revenue is often […]
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AI and Commerce Media - A Q&A with Members of Our Retail & Commerce Media Committee

Lauren Wakefield
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20/03/2026
AI is rapidly reshaping Commerce Media. This Q&A with experts from our Retail & Commerce Media Committee explores how it […]
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First Speakers & Full Agenda Revealed: The Great Debate on Retail Media

Lauren Wakefield
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17/03/2026
If Retail and Commerce Media are on your radar this year, this is one virtual event you’ll want to have […]
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