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IAB Europe Reacts to the EDPB Opinion 08/2024 on Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms

Lauren Wakefield
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23/04/2024
On April 17, 2024, the EDPB published its Opinion on the “Consent or Pay” model in the context of large […]
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IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2024’ in Milan

Amy Mazzola
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04/04/2024
Industry leaders from Diageo, Telecom Italia Mobile, Mail Metro Media, and RTL are among the first speakers to be announced […]
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IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising to Support an Industry-Wide Transition to More Sustainable Operations

Lauren Wakefield
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26/03/2024
26th March 2024, Brussels, Belgium - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
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IAB Europe Sends Letter to the EDPB on the 'Consent or Pay' Model

Amy Mazzola
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19/03/2024
Brussels, Belgium, 19 March 2024 - IAB Europe, Alliance Digitale, IAB Italia, and IAB Spain have sent a joint letter […]
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IAB Europe Unveils Latest Supply Chain Transparency Guide with a Focus on Sustainability

Amy Mazzola
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08/03/2024
In a move that underscores the digital advertising industry's commitment to transparency and sustainability, IAB Europe's Programmatic Trading Committee has […]
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CJEU Ruling Clarifies Limited Role of IAB Europe in TCF

Lauren Wakefield
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07/03/2024
BRUSSELS, BELGIUM - 7 March 2024: IAB Europe acknowledges the ruling handed down today by the Court of Justice of […]
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Help Define the Future of Social Media Advertising in Europe

Lauren Wakefield
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11/02/2026
Social media investment across Europe is adapting in response to shifting budgets, updated platform standards, greater scrutiny on media quality, […]
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Beyond a Ban: Designing Artificial Intelligence (AI) Policy for Organisational Growth

Lauren Wakefield
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10/02/2026
Institutionally, we have moved past the initial phase of AI novelty. The conversation is no longer about whether to adopt […]
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How is Europe Tackling Measurement and Transparency Challenges in Connected TV (CTV) Advertising - A Q&A with Members of Our CTV Working Group

Lauren Wakefield
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05/02/2026
Connected TV (CTV) continues to accelerate across Europe, but its growth is still constrained by fragmented measurement, inconsistent standards, and […]
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CTV Spotlight: Transparency & Measurement and Attitdues to Digital Advertising

Lauren Wakefield
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05/02/2026
Welcome to your CTV Spotlight! We’re sharing the latest news and insights from IAB Europe and our CTV Working Group […]
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Opinion: CTV, Commerce, and AI Are Reshaping Digital Advertising - But Progress Depends on Fixing Measurement at the Core

Lauren Wakefield
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03/02/2026
Our Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the growth areas identified in our recent Attitudes […]
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Retail Media Certification: What We Discussed Over Breakfast

Lauren Wakefield
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29/01/2026
Retail Media keeps growing, but for agencies, one problem hasn’t gone away: how do you confidently assess performance when measurement […]
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