Interactive Advertising Bureau
01 August 2024

IAB Europe Welcomes European Commission’s Second Report on GDPR

Brussels, Belgium, 1st August 2024 – IAB Europe, the leading trade association for the digital advertising industry, welcomes the European Commission’s recently published second report on the General Data Protection Regulation (GDPR).

The association shares the Commission's view that the GDPR's adoption was a pivotal milestone, establishing enduring principles of data protection, including in the digital advertising sector. 

IAB Europe strongly supports the Commission’s emphasis on maintaining a "risk-based and technology-neutral approach" to ensure robust protection for data subjects and free flow of personal data within EU. We agree that this approach is essential in imposing proportionate obligations on data controllers and processors, accommodating the rapid evolution of digital technologies while safeguarding individual privacy.

IAB Europe was pleased to see some of the views expressed in our submission during the consultation process reflected in the report's conclusions. In particular, we support the European Commission’s call for:

  1. Consistent GDPR Application: The need for uniform application of GDPR rules across Member States to reduce divergent interpretations and legal uncertainties.
  2. Resource Allocation for DPAs: Encouraging Member States to provide additional resources and expertise to DPAs, ensuring they can keep pace with technological advancements.
  3. Development of EDPB Guidelines: The call for EDPB guidelines that are concise, practical, and accessible, incorporating stakeholder feedback, considering practical implications and reflecting a balance between data protection and other fundamental rights.

While the association welcomes the report's findings, we emphasise the need to strike a balanced approach between data protection and innovation, recognising the diverse impacts of emerging technologies on user privacy.

Finally, IAB Europe expresses its commitment to an ongoing dialogue on GDPR enforcement with policymakers to serve the interests of both businesses and consumers. For more information please refer to IAB Europe’s submission on the consultation process for the second GDPR report.

For more information on the second GDPR report or IAB Europe's policy work in general, please contact our Public Policy Manager Ines at talavera@iabeurope.eu.

Our Latest Posts

Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram