Brussels, Belgium, 18th July 2024 - IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled to announce the winners of its highly anticipated 2024 MIXX Awards Europe. This year's award competition once again showcased the very best of digital advertising from across Europe, recognising the outstanding campaigns produced by our industry.
Under the leadership of Eddie Adedji, Global Trading & Investment Lead PMX Investment Managing Partner at Publicis, the rigorous judging process involved a panel of esteemed experts from international organisations including Publcis, UM, TikTok, Bauer Media, GroupM Nexus, Samsung Ads Europe, Coca-Cola, Good-Loop, Meta, Amazon Ads, PubMatic, and more. The MIXX Awards Europe Jury spent many hours assessing the campaigns meticulously, evaluating their creativity, effectiveness, and overall impact.
The winners were unveiled and celebrated at the Virtual MIXX Awards Ceremony that was held today, enabling participation and recognition from across Europe and beyond.
This year's award recipients showcased magnificent achievements across 21 categories, demonstrating excellence in digital advertising and contributing to the advancement of the industry. Their innovative campaigns have set higher benchmarks and will help to inspire the ecosystem.
2024 MIXX Award Winners
Brand Advertising Campaign
GOLD
HORNBACH Squaremedia m² by Mediaplus Germany GmbH & Co.KG
SILVER
McDonald's Germany ‘Happy Ramadan’ by OMD Germany
Dacia ‘Hacking The Outrage: How to sell cars online (fast)’ by OMD Germany
BRONZE
Ring ‘More German Goes Not’ by OMD Germany
Branded Content Campaign
GOLD
L’Enfant Bleu ‘The Hidden Story’ by Havas Play France
SILVER
Long COVID Europe by Mediaplus Germany GmbH & Co.KG
BRONZE
Apollo ‘Everything Blurry’ by Mediaplus Germany GmbH & Co.KG
Campaign Effectiveness Campaign
GOLD
Vola.ro ‘Ambrosia Fly Away’ by Saatchi Creative
SILVER
KARACA ‘Haters Get Trolled’ by VML Türkiye
BRONZE
Dacia ‘Hacking The Outrage: How to sell cars online (fast)’ by OMD Germany
Connected TV Campaign
GOLD
Yumoş / Unilever ‘Yumoş Street’ by VML
Digital Audio Advertising
GOLD
WWF ‘Bee Radio’ by Mediaplus Germany GmbH & Co.KG
SILVER
Malyutka ‘Lullabies by Malyutka’ by MOKO Digital
Penny ‘Penny From The Block’ by OMD Germany
Digital OOH Advertising
SILVER
Mercedes-Benz ‘The Chameleon Stunt’ by OMD Germany
BRONZE
OKEY ‘Okey Rötar New Year Countdown’ by Mindshare Turkey
Direct Response/Lead Generation Campaign
GOLD
WWF ‘Save what you see’ by Mediaplus Germany
SILVER
Orange ‘Phone2Gold’ by Havas Media Network
BRONZE
MediaMarkt ‘Mother Ai’ by Universal McCann
UNFPA Ukraine ‘Helpline for men’ by MOKO Digital
Ecommerce Campaign
GOLD
Motatos ‘Inflation-Targeting’ by Mediaplus Germany GmbH & Co.KG
BRONZE
JDE ‘All it Takes is a Button: JDE Full Hybrid Management Marketplace Project’ by Havas Market Italy
Effective Use of Data
SILVER
Privateer ‘Space Trash Signs’ by Mediaplus Germany GmbH & Co.KG
BRONZE
Motatos ‘Inflation-Targeting’ by Mediaplus Germany GmbH & Co.KG
In-Gaming Campaign
GOLD
ING Bank Śląski S.A. ‘ING City in Roblox: The Hacked Roblox Concert’ by Gong
SILVER
UNITED24 ‘#TheDonationMap’ by Havas Play France
BRONZE
Kia ‘Kia Outdoor Legends – A Gen Z Gaming Experience’ by Havas Play Netherlands
Influencer Marketing Campaign
SILVER
ING Bank Śląski S.A. ‘ING City in Roblox: The Hacked Roblox Concert’ by Gong
BRONZE
Dacia ‘Hacking The Outrage: How to sell cars online (fast)’ by OMD Germany
KARACA ‘Haters Get Trolled’ by VML Türkiye
Integrated Marketing Campaign
GOLD
Apollo ‘Everything Blurry’ by Mediaplus Germany GmbH & Co.KG
SILVER
Yumoş/Unilever ‘Yumoş - There Is No Better’ by VML
Native Advertising Campaign
SILVER
Malyutka ’Lullabies by Malyutka’ by MOKO Digital
BRONZE
Vodafone ‘We Stand by You’ by Circus Reklamcılık
Non-Profit/Corporate Responsibility Campaign
GOLD
Hinz&Kunzt ‘The Homeless Gallery’ by Mediaplus
SILVER
WWF ‘Bee Radio’ by Mediaplus Germany GmbH & Co.KG
Product Innovation
SILVER
Vola.ro ‘Ambrosia Fly Away’ by Saatchi Creative
BRONZE
UNITED24 ‘#TheDonationMap’ by Havas Play France
Retail Media Campaign
SILVER
Search Advertising Campaign
GOLD
BluTV "Online Piracy Searches" Search Ads Campaign by Hype
Social Media Advertising Campaign
SILVER
Alpine ‘AI Checking’ by Havas Play France
BRONZE
Dacia ‘Hacking The Outrage: How to sell cars online (fast)’ by OMD Germany
Sustainability Campaign
GOLD
Privateer ‘Space Trash Signs’ by Mediaplus Germany GmbH & Co.KG
SILVER
Orange ‘Phone2Gold’ by Havas Play France
BRONZE
Yapı Kredi ‘Yapı Kredi Step: "What difference would it make?" by Rafineri Advertising Agency
Video Advertising Campaign
SILVER
Orange ‘Phone2Gold’ by Havas Play France
BRONZE
Hepsiburada ‘YouTube - Turkish TV Series Trailer Sponsorship’ by Sparkle Medya
Virtual Augmented Reality or New Technologies Campaign
GOLD
Songs That Atatürk Would Love The Most
SILVER
ING Bank Śląski S.A. ‘ING City in Roblox: The Hacked Roblox Concert’ by Gong
The Grand Prix
Hinz&Kunzt ‘The Homeless Gallery’ by Mediaplus
You can watch the full 2024 MIXX Awards Ceremony here.
