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Transparency is largest obstacle in CTV reveals research from DoubleVerify and IAB Europe

Amy Mazzola
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22/02/2024
In the unique European CTV market, a new report by DoubleVerify and IAB Europe finds a need for greater transparency […]
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IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising 

Lauren Wakefield
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15/02/2024
Nearly three-quarters (70%) of digital advertising businesses have started their journey towards CO2e reduction   Adopting solutions (90%) and developing tools […]
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IAB Europe Releases Updated Guide to Quality for Digital Advertising, Including Sustainability Best Practices

Lauren Wakefield
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08/02/2024
Brussels, Belgium, 8th February, 2024 - In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, […]
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IAB Europe Submits Observations to the European Commission's GDPR Multistakeholder Expert Group Questionnaire for the 2024 Report

Amy Mazzola
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25/01/2024
Brussels, Belgium 25th January 2024 - IAB Europe, the European level association representing a diverse membership of digital marketing, digital […]
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IAB Europe Welcomes First Chair & Vice-Chair of the Retail Media Committee

Lauren Wakefield
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24/01/2024
Brussels, Belgium, 24th January, 2024 - IAB Europe has welcomed its first Chair and Vice-Chair of the Retail Media Committee, […]
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IAB Europe Releases Implementation Guidelines for DSA Transparency, Facilitating Compliance with Digital Services Act

Amy Mazzola
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22/01/2024
Brussels, 22nd January, 2024 - Today, IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has […]
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Blog

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A Festive Peek Behind the Scenes at the 2025 MIXX Awards Europe

Nicole Laleva
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11/12/2025
In this post, our Marcoms and Events Officer, Nicole Laleva, shares her first-hand experience from this year’s MIXX Awards Europe, […]
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CTV 2026 on Demand: The Complete Three-Part Predictions Series from Our CTV Working Group

Lauren Wakefield
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05/12/2025
Over the past week, we’ve published a three-part mini-series featuring insights from members of our Connected TV (CTV) Working Group. […]
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Connected TV in 2026 - Predictions from Our CTV Working Group (Part 3)

Lauren Wakefield
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05/12/2025
Welcome to the final part of our Connected TV (CTV) 2026 predictions series. Our CTV Working Group’s predictions spotlight both […]
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Connected TV in 2026 - Predictions from Our CTV Working Group (Part 2)

Lauren Wakefield
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03/12/2025
Welcome to part two of our Connected TV (CTV) 2026 predictions series. Our CTV Working Group’s predictions spotlight both the […]
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Connected TV in 2026 - Predictions from Our CTV Working Group (Part 1)

Lauren Wakefield
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01/12/2025
Our Connected TV (CTV) Working Group’s 2026 predictions spotlight both the challenges and opportunities shaping CTV. To dive deeper, we’ve […]
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Measuring What Matters: Navigating the Role of Retail Media Metrics from ROAS to Incrementality - A Q&A with Our Retail & Commerce Media Committee

Lauren Wakefield
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26/11/2025
Retail Media has entered a new phase, beyond scale alone. As brands and retailers look past surface-level performance indicators and […]
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