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New IAB Europe Board Elects Chairman, Executive Committee

Amy Mazzola
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22/09/2023
  22 September 2023 - Brussels, Belgium – This week, at DMEXCO, Cologne, IAB Europe, the European level association for […]
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Belgian Market Court Agrees That CJEU Decision is Needed Before Further Assessment of Action Plan Validation

Lauren Wakefield
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07/09/2023
Brussels, Belgium - 7 September 2023: IAB Europe confirms today that, following IAB Europe’s appeal against the Belgian’s Data Protection […]
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IAB Europe Releases Pan-European Definitions and Guide to Retail Media Paving the Way for Industry Standardisation

Lauren Wakefield
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06/09/2023
  Majority of Retail Media Buyers and Sellers Want Standards in Media and Attribution Measurement 6th September, 2023 - Brussels, […]
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IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

Lauren Wakefield
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27/07/2023
27th July 2023, Brussels, Belgium, IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today […]
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IAB Europe & GroupM Nexus Launch The Evolution of Digital Audio Advertising in Europe Report 2023 - Press Release

Amy Mazzola
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25/07/2023
  Two-thirds of European marketers rank audio’s ability to enhance wider media plans as the top driver for investment according […]
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IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe

Lauren Wakefield
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13/07/2023
Report details all factors contributing to 9.8% annual growth Digital Audio fuels strongest format growth increasing by 22.1%  Brussels, Belgium, […]
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Blog

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Advancing Incrementality Measurement: Insights from the Retail Media Impact Summit & Next Steps

Lauren Wakefield
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03/11/2025
At our Retail Media Impact Summit in Amsterdam, one of the most thought-provoking sessions tackled a critical and often debated […]
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Key Takeaways from Our First-Ever Connected TV (CTV) Workshop in Brussels

Lauren Wakefield
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03/11/2025
On 21st October, we hosted our first-ever Connected TV (CTV) Workshop in Brussels, bringing together sell-side experts from EGTA, Amazon, […]
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From Pressure to Performance: Driving Retail Media Growth in a Shifting Landscape - A Q&A with Our Retail & Commerce Media Committee

Lauren Wakefield
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23/10/2025
The Retail Media landscape is undergoing a rapid and fundamental shift. Once a quiet revenue stream, Retail Media Networks (RMNs) […]
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Get Ready to Binge on CTV Insights - 4 Reasons to Join Our Virtual CTV Day

Lauren Wakefield
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22/10/2025
Connected TV (CTV) is a hot topic, and understanding where it’s headed next is essential for success. Join us on […]
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New Podcast Series: Retail Media Roundtable - Live from Our Retail Media Impact Summit in Amsterdam

Lauren Wakefield
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21/10/2025
We’re thrilled to launch our brand-new Retail Media Roundtable series, sponsored by MediaMarktSaturn, recorded live at our Retail Media Impact […]
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Shaping the Future of Commerce Media: Why Standards Matter, and How You Can Help Define Them

Lauren Wakefield
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20/10/2025
In this blog post, our Retail Media Consultant, Yara Daher, explores why standards are essential to the future of Commerce […]
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