IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback
Lauren Wakefield
|
29/02/2024
Brussels, Belgium, 29th February 2024 - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
Read More »Transparency is largest obstacle in CTV reveals research from DoubleVerify and IAB Europe
In the unique European CTV market, a new report by DoubleVerify and IAB Europe finds a need for greater transparency […]
Read More »IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising
Lauren Wakefield
|
15/02/2024
Nearly three-quarters (70%) of digital advertising businesses have started their journey towards CO2e reduction Adopting solutions (90%) and developing tools […]
Read More »IAB Europe Releases Updated Guide to Quality for Digital Advertising, Including Sustainability Best Practices
Lauren Wakefield
|
08/02/2024
Brussels, Belgium, 8th February, 2024 - In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, […]
Read More »IAB Europe Submits Observations to the European Commission's GDPR Multistakeholder Expert Group Questionnaire for the 2024 Report
Brussels, Belgium 25th January 2024 - IAB Europe, the European level association representing a diverse membership of digital marketing, digital […]
Read More »IAB Europe Welcomes First Chair & Vice-Chair of the Retail Media Committee
Lauren Wakefield
|
24/01/2024
Brussels, Belgium, 24th January, 2024 - IAB Europe has welcomed its first Chair and Vice-Chair of the Retail Media Committee, […]
Read More »
