Interactive Advertising Bureau
14 January 2025

Quick, Powerful, and Unmissable: Discover the Must-Attend Lightning Talks at Advertising Horizons

Among the many highlights of Advertising Horizons: Fuelling Europe’s Digital Future, taking place on 4th February 2025 at Sparks, Brussels, the Lightning Talks stand out as an unmissable feature. These rapid, high-impact sessions promise to deliver concise yet powerful insights into the digital advertising industry, making them a must-attend for policymakers, advertisers, and industry leaders.

Why You Shouldn’t Miss the Lightning Talks

The Lightning Talks are designed to cut through the noise, addressing some of the most pressing questions in digital advertising with clarity and precision. Delivered by senior executives from IAB Europe’s member companies, these presentations will shed light on the industry’s efforts to tackle challenges such as privacy, innovation, and consumer trust.

Attendees will gain valuable insights into the realities of digital advertising and how the industry is evolving to meet regulatory and societal expectations. Each talk will use real-world examples, ensuring attendees leave with a deeper understanding of the topics at hand.

Highlights from the Lightning Talks Line-Up

Get ready for thought-provoking sessions tackling key questions and misconceptions including:

  • “Why are there ads everywhere I go on the Internet”
    Christer Ljones, Director of Ad Data Capabilities at Schibsted Marketing Services will demystify programmatic advertising and its role in personalisation.
  • “How SMBs unlock growth through advertising?” Benjamin Cohen, CEO & Founder, Y-Brush will discuss how data-driven advertising supports the broader digital economy, and, in particular, SMBs and startups.
  • “Why do we need cookies?”
    Stuart Wilkinson, Senior Business Development Director at Kantar will explain cookies’ essential role in website functionality and targeted ads.

Other compelling sessions include:

  • “What will an internet without personalised ads look like?”
    Meta will discuss the implications for consumers and content creators if the personalised advertising model were to disappear.
  • “Is contextual advertising economically viable?”
    Criteo will give his assessment of the economic impact of contextual advertising, discussing whether it can provide a return on investment (ROI) comparable to personalised advertising.

Join Us and Be Inspired

The Lightning Talks aren’t just another session; they’re a must-attend experience that will challenge perceptions, spark meaningful dialogue, and leave you with actionable insights.

Mark your calendar for 4th February 2025 and join us in Brussels for a day of transformative discussions, innovative ideas, and invaluable networking opportunities.

Learn more and secure your spot now.

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